“Using Social Media As ‘The’ Event Measurement Toolkit” presented at EventTech 2014 in Las Vegas by Melonie Gallegos, Chief Social Strategist, of Fandom Marketing. Social media is measurable as any other marketing tactic. Learn the top social media metrics every event marketer should be tracking and how to define key performance indicators to measure the success of your events. Find out which metrics are best used for event marketing and how to create a measurement plan that fully leverages the reach and power of social to map back to the live event. Without freaking out your executives!