Social Media Basics


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  • You can now import email addresses into your fan page. It used to be just for your personal page.
  • -There are 135,912 OC adults who visited Twitter 4/16/08 Project Business Plan
  • Social Media Basics

    1. 1. Social Media Basics Presented by The Orange County Register 4/28/2011
    2. 2. Agenda <ul><li>What is social media? </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>FourSquare </li></ul></ul><ul><li>Is social media a fad? </li></ul><ul><li>Personal vs. Business </li></ul><ul><li>Social media tips </li></ul><ul><li>Closing thoughts </li></ul><ul><li>2011 Product review </li></ul>
    3. 3. How important is your sphere of influence? <ul><li>How much of your leads come from word of mouth? </li></ul><ul><li>Referrals? </li></ul><ul><li>Repeat customers? </li></ul><ul><li>How important is it for you to stay in front of your audience? </li></ul>
    4. 4. What is Social Media? <ul><li>The online platforms that people use to share information, opinions, insights and experiences with friends, communities, and companies </li></ul><ul><li>Branded applications, blogs, review sites, wikis, virtual worlds, file sharing sites and social networks </li></ul>
    5. 5. Is Social Media a Fad? <ul><li> </li></ul>
    6. 6. How many hours per week are spent on Social sites? <ul><li>4.4 </li></ul><ul><li>3.1 </li></ul><ul><li>4.6 </li></ul><ul><li>1.8 </li></ul>
    7. 7. How many hours per week are spent on Social sites? A. 4.4 - Email B. 3.1- Knowledge C. 4.6- Social D. 1.8- Shopping
    8. 8. How many hours do people spend on Facebook in a month? <ul><li>6:48 </li></ul><ul><li>5:30 </li></ul><ul><li>8:45 </li></ul><ul><li>7:01 </li></ul>
    9. 9. People spend more time on Facebook in a given month than Google, YouTube, msn, Bing, Yahoo!, Windows Live Combined. Engagement
    10. 10. <ul><li>According to the Nielson Co: </li></ul><ul><ul><li>Social networking takes up 22.7% of users’ </li></ul></ul><ul><ul><li>computer time. </li></ul></ul><ul><ul><li>There are over 600 million users on Facebook </li></ul></ul><ul><ul><li>There are over 93 million users on Twitter </li></ul></ul><ul><ul><li>There are over 85 million users on LinkedIn </li></ul></ul>Engagement
    11. 11. <ul><li>25% of all web pages in U.S. </li></ul><ul><li>151.13 Million Unique U.S. Visitors in October </li></ul><ul><li>600 Million Users worldwide </li></ul>
    12. 12. <ul><li>Create a Facebook Business Page </li></ul><ul><li>Adding friends </li></ul><ul><li>Being liked </li></ul><ul><li>Linking </li></ul><ul><li>Posting </li></ul><ul><li>Tips, do’s and don’ts </li></ul>
    13. 13. Create a facebook Business Page <ul><li>Steps: </li></ul><ul><ul><li>Choose Local Business </li></ul></ul><ul><ul><li>Choose A Page Name </li></ul></ul><ul><ul><li>Agree to Options </li></ul></ul><ul><ul><li>Enter and then fill out the info </li></ul></ul>
    14. 15. Adding Friends <ul><li>Invite Your Friends, Customers and Business Associates already on Facebook </li></ul><ul><li>Tip: You can create lists of your friends before hand </li></ul><ul><li>Import Your Contacts into Facebook </li></ul>
    15. 17. Posting <ul><li>Getting Content </li></ul><ul><ul><li>Your Website and Events </li></ul></ul><ul><ul><li>Community Info </li></ul></ul><ul><ul><li>Blogs you follow </li></ul></ul><ul><ul><li>News related to your page </li></ul></ul><ul><li>Mix it up, ask questions </li></ul><ul><li>Make it interactive, run a contest, invite comments </li></ul><ul><li>Tip: Let the internet do the work </li></ul>
    16. 19. Being Liked <ul><li>First Goal: Getting to 25 </li></ul><ul><li>Your Unique Facebook address: </li></ul><ul><li>Include this in your marketing </li></ul>
    17. 20. Business Pages <ul><li>-Business Pages – What’s the Difference? </li></ul><ul><li>-Search Engine Presence </li></ul><ul><li>-Types of Information </li></ul><ul><li>-Visibility: </li></ul><ul><ul><li>- Instant Access to Information vs. waiting for approval </li></ul></ul><ul><ul><li>-“Like” Button vs. “Add a Friend” Buttons </li></ul></ul>
    18. 21. Facebook and Global Toys “R” Us <ul><li>-Holiday promotion to encourage customers to become fans </li></ul><ul><li>-Used email and other marketing channels </li></ul><ul><li>-Launched campaign in December 2009 </li></ul><ul><li>-By the end of December they acquired 90,000 new fans a day </li></ul><ul><li>-Dec sales up 5% over previous year </li></ul>
    19. 22. Facebook and Local OC Campaigns -Reborn Cabinets ran for “Best Kitchen/Bath Remodeling Specialist” in Best of Orange County -We created a custom strategy for this campaign -Specific “call to action” posts -Calls attention to page and content
    20. 23. – do you tweet? <ul><li>Getting started </li></ul><ul><li>Following </li></ul><ul><li>Listening </li></ul><ul><li>What to Tweet </li></ul>
    21. 24. How to use Twitter Professionally <ul><li>-Engage your CEO/owner </li></ul><ul><li>-Keep in touch with bloggers in your industry </li></ul><ul><li>-Announce specials/deals </li></ul><ul><li>-Live updates on events/conferences </li></ul><ul><li>-Promote blog articles, webinars and interesting news </li></ul>
    22. 25. Twitter and Dell Outlet <ul><li>-Since 2007, Dell Outlet started posting exclusive coupons and word of new products on Twitter </li></ul><ul><li>-New revenue stream of $3 million </li></ul><ul><li>-Mini 9 laptop computer </li></ul>
    23. 26. Twitter and Instant Response <ul><li>Be timely with responses </li></ul><ul><li>Stay involved and engagement will follow </li></ul><ul><li>Gain followers who want to join in on the game </li></ul>
    24. 27. Turning critics into converts <ul><li>-What is this? </li></ul><ul><li>-Why have I been given this? </li></ul><ul><li>-What is that white stuff, Richard? </li></ul><ul><li>-What have I done to deserve this? </li></ul><ul><li>-Response </li></ul><ul><li>-Sir Richard Branson phoned him </li></ul><ul><li>-Apologized for his experience </li></ul><ul><li>-Reiterated award winning meals </li></ul><ul><li>-Invited him to create menu items </li></ul>Page
    25. 28. <ul><li>2 nd Largest Search Engine </li></ul><ul><li>Getting Started </li></ul><ul><li>Posting Videos </li></ul><ul><li>Sharing </li></ul>
    26. 29. <ul><li>85 Million Members in over 200 Countries </li></ul><ul><li>32 Million in the U.S. </li></ul><ul><li>36.5M People visit every month </li></ul>
    27. 30. <ul><li>Focus on Your Page vs. Business Page </li></ul><ul><ul><li>Resume format </li></ul></ul><ul><ul><li>Work Experience </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><li>Building Your Network </li></ul><ul><ul><li>Your Business Connections </li></ul></ul><ul><ul><li>Connections to Customers </li></ul></ul><ul><li>Recommendations </li></ul><ul><li>Posting </li></ul>
    28. 31. 8 million users (over 100 million check-ins) Page
    29. 32. Starbucks’ FourSquare Campaign
    30. 33. Social Media Tips <ul><li>-Have a strategy </li></ul><ul><li>-Promote your page to your current customers </li></ul><ul><li>-Listen first, then talk </li></ul><ul><li>-Use photos and videos </li></ul><ul><li>-Publish relevant information – not invasive or without purpose </li></ul><ul><li>-Offer something of value – give without wanting something in return </li></ul>
    31. 34. Closing Thoughts <ul><li>-Social media is happening </li></ul><ul><li>-The channel for communication is open </li></ul><ul><li>-It’s up to you how you utilize it </li></ul>
    32. 35. 2011 Product Preview <ul><li>Social Media </li></ul><ul><li>Mobile </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Email Marketing </li></ul><ul><li>Video </li></ul><ul><li>Banner Display Ads </li></ul><ul><li>Community Papers and The Orange County Register </li></ul>
    33. 36. OC Register solutions - Social Media <ul><li>-Custom Strategy </li></ul><ul><li>-Management </li></ul><ul><ul><li>-Listening </li></ul></ul><ul><ul><li>-Posting </li></ul></ul><ul><ul><li>-Monitoring </li></ul></ul><ul><ul><li>-Reporting </li></ul></ul>
    34. 37. OC Register Solutions - <ul><li>-Targeted Banner Ads on & Yahoo </li></ul><ul><li>-Rich Media Banners </li></ul><ul><li>-Sponsorship Opportunities </li></ul><ul><li>-Videos </li></ul>
    35. 38. OC Register solutions - Mobile <ul><li>-Ads on OCR Mobile Websites & Apps </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>-iPad </li></ul></ul><ul><ul><li>-iPhone </li></ul></ul><ul><ul><li>-Android </li></ul></ul><ul><ul><li>-Blackberry </li></ul></ul><ul><li>-Mobile Website Design </li></ul><ul><li>-Text Messaging Campaigns </li></ul>Over 14% of our traffic comes form a mobile device!
    36. 39. OC Register Solutions - Search <ul><li>Search Engine Marketing </li></ul><ul><li>-Search Engine Optimization </li></ul><ul><li>-Paid Advertising on Search Engines (PPC) </li></ul><ul><li>-Places Page Management on Google </li></ul>
    37. 40. OC Register Solutions - Profile Pages/ Microsites <ul><li>-Connected to </li></ul><ul><li>-High Ranking on Search Engines </li></ul><ul><li>-Show-off your Facebook Pages </li></ul>
    38. 41. Give us your feedback! <ul><li>Complete the evaluation form </li></ul><ul><li>Indicate if you are interested in more information. </li></ul><ul><li>Schedule a 15 minute one-on-one. </li></ul><ul><li>Are there any questions? </li></ul>
    39. 42. Thank You