Copyright for Content owners

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Copyright for Content OwnersCaspar de Bono, Managing Director, The Financial Times GroupDawn Conway, Senior VP of Global Content Licensing, Cision

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Copyright for Content owners

  1. 1. Copyright for Content Owners Caspar de Bono, Managing Director, The Financial Times Group Dawn Conway, Senior VP of Global Content Licensing, CisionSaturday, 27 October 12
  2. 2. Follow Us! Webinar Hashtag #cision 2Saturday, 27 October 12
  3. 3.  If you are How to participate today experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317  Submit text questions Q&A addressed at the end of today’s session 3  Everyone willSaturday, 27 October 12
  4. 4.  If you are How to participate today experiencing audio issues, please contact: GoToWebinar: 1-800-263-6317  Submit text questions Q&A addressed at the end of today’s session 3  Everyone willSaturday, 27 October 12
  5. 5. About our guest  Caspar is the Financial Times (FT) Board member responsible for the FTs relationship with corporate subscribers, news aggregators and syndication customers.  The FT now has over 2,400 corporate customers worldwide who have licensed rights to access FT journalism across any of 40 different media platforms.  Caspar joined the FT in 1995. He has worked across the FT group in a variety of roles including product development, marketing, strategy and publishing. He has an MBA from London Business School and a degree in Psychology from Oxford University. 4Saturday, 27 October 12
  6. 6.  How has the web and social media changed the way traditional publishers interact with customers? 5Saturday, 27 October 12
  7. 7. What are the tools that publishers have developed to meet the distribution needs of the communications professional? 6Saturday, 27 October 12
  8. 8. Why are publishers putting more of their content behind a paywall? 7Saturday, 27 October 12
  9. 9. What has the FT learned from its licensing model and how has that benefited the customer? 8Saturday, 27 October 12
  10. 10. QUESTIONS? Caspar de Bono, Managing Director, The Financial Times Group Dawn Conway, Senior VP of Global Content Licensing, CisionSaturday, 27 October 12

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