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Infografik: Die 10 größten Fehler im Shitstorm

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Was sind die 10 größten Fehler im Shitstorm? Dazu haben die dpa-Tochter news aktuell und Faktenkontor eine Infografik herausgegeben. Den Tipps zugrunde liegt die Erfahrung aus über 100 begleiteten Krisenfällen und die Analyse zahlreicher PR-Krisen und Shitstorms, über die Faktenkontor-Geschäftsführer Jörg Forthmann auch auf seinem Blog www.mediengau.de berichtet.

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Infografik: Die 10 größten Fehler im Shitstorm

  1. 1. Die 10 größten Fehler im Shitstorm 2014 © news aktuell & Faktenkontor Abends, nachts und am Wochen- ende greifen Online-Kämpfer an. So verbreitet sich der Shitstorm kräftig im Web – ohne Gegenwehr. Wer kritische Posts ignoriert, gibt dem Shitstorm unnötig Freiraum, sich zu entfalten. Wer bei einem Fehler erwischt wird, hat in Social Media keine Chance, ungeschoren davon zu kommen. Leugnen führt nur dazu, dass man beim Lügen erwischt wird. Und das gibt dem Shitstorm erst recht Auftrieb. Klarer Angriff, klare Reaktion. Hauspolitisch und juristisch abgewogene Heiße-Luft-Antworten ersticken keinen Shitstorm. Sie werden angegriffen und niemand hilft? Nur eine begeisterte Community eilt zu Hilfe – und ist die stärkste Waffe im Shitstorm. Aggressive Online-Kämpfer dokumentieren, wie ein Post gelöscht wurde und informieren darüber die Community. Das wird dann zum Treibsatz für den Shitstorm! Juristische Schritte führen zu schlagartiger Solidarisierung, und der Shitstorm mutiert zur Hydra: Ein Post wird vom Juristen entfernt, drei neue gehen online. #3Hyper- ventilieren #2Echonur während derÖffnungs- zeiten Über Twitter und Blogs werden viele Shitstorms angeschoben. Wer die heraufziehende Krise hier nicht sieht, wird böse überrascht. Ist es ein Shitstorm oder nur ein Shitstürmchen? Nicht jeder kritische Post ist gleich eine Krise. #1BöseÜberraschung #4 Ignorieren #5 Fehler leugnen #6Beschimpfen Der Umgangston im Web ist oft rüde und beleidigend. Darauf keinesfalls einsteigen! #7Angstvor klarerKante #8 Allein zuHaus #9Postlöschen #10 Juristische Keule faktenkontor.de newsaktuell.de

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