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Vines & Minds fakelvis LoneGunman.co.uk flickr.com/photos/2create/693534392/
Second Cheapest Wine Syndrome
Clueless ๏ Cheap ๏ Don’t want to appear either ๏
£ £ ← PROFIT £ £ £ …
“A zero or even slightly negative correlation between the enjoyment of a wine and its cost.” flickr.com/...
flickr.com/photos/riotjane/2851783750/
Price Enjoyment
Dopamine
$15 $90 $5
$12 Washington Sparkling White Wine vs $150 Dom Pérignon Champagne
In a double-blind experiment, the results were exactly reversed.
“Vanillin” “Floral” “Citrus” “Sweet” “Crisp”
flickr.com/photos/eilard/149722764 “Smoky” ...
Perceived price Sight ...Sound?
So? flickr.com/photos/wtlphotos/462292685/
Fin fakelvis LoneGunman.c...
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
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Apr. 09, 2009

Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)

A discussion of some interesting psychological studies concerning wine.

There's the 'second cheapest wine syndrome', the famous CalTech experiment, and, of course, the one the Stanford Wine Club don't want you to hear about.

Huge thanks to Dr Miles Thomas of WinePsych* for introducing me to this subject through his article, On Vines and Minds**, published in The Psychologist.

All images are CC licenced by their respective creators and I thank them for their generosity to the commons.

(Presented at Ignite Cardiff 2, 8th April 2009)

* http://www.winepsych.com/
** http://www.thepsychologist.org.uk/archive/archive_home.cfm/volumeID_21-editionID_160-ArticleID_1341-getfile_getPDF/thepsychologist/0508thom.pdf

License: CC Attribution-ShareAlike License
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Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)

  1. Vines & Minds fakelvis LoneGunman.co.uk flickr.com/photos/2create/693534392/
  2. Second Cheapest Wine Syndrome
  3. Clueless ๏ Cheap ๏ Don’t want to appear either ๏
  4. £ £ ← PROFIT £ £ £ …
  5. “A zero or even slightly negative correlation between the enjoyment of a wine and its cost.” flickr.com/photos/frankbb/3050645728/
  6. flickr.com/photos/riotjane/2851783750/
  7. Price Enjoyment
  8. Dopamine
  9. $15 $90 $5
  10. $12 Washington Sparkling White Wine vs $150 Dom Pérignon Champagne
  11. In a double-blind experiment, the results were exactly reversed.
  12. “Vanillin” “Floral” “Citrus” “Sweet” “Crisp”
  13. flickr.com/photos/eilard/149722764 “Smoky” “Rich” “Oaky” “Berry” “Hearty”
  14. Perceived price Sight ...Sound?
  15. So? flickr.com/photos/wtlphotos/462292685/
  16. Fin fakelvis LoneGunman.co.uk flickr.com/photos/whisperwolf/3335072656/

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