Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)

Lloyd Morgan
Lloyd MorganAnalyst at Financial Co.
Vines
     &
    Minds
fakelvis

LoneGunman.co.uk
             flickr.com/photos/2create/693534392/
Second
Cheapest
Wine
Syndrome
Clueless
๏



    Cheap
๏



    Don’t want to appear either
๏
£



£   ← PROFIT

£
£
£
…
“A zero or
even slightly
negative
correlation
between the
enjoyment
of a wine
and its cost.”


                 flickr.com/photos/frankbb/3050645728/
flickr.com/photos/riotjane/2851783750/
Price




        Enjoyment
Dopamine
$15

      $90




$5
$12 Washington
    Sparkling
   White Wine

       vs

$150 Dom Pérignon
   Champagne
In a double-blind
experiment, the results
were exactly reversed.
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
“Vanillin”

          “Floral”


               “Citrus”
“Sweet”


     “Crisp”
flickr.com/photos/eilard/149722764




                                             “Smoky”

                                    “Rich”

                                                    “Oaky”

                                      “Berry”


                                             “Hearty”
Perceived price

Sight

...Sound?
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
So?



 flickr.com/photos/wtlphotos/462292685/
Fin


                                                    fakelvis
                                           LoneGunman.co.uk
flickr.com/photos/whisperwolf/3335072656/
1 of 20

Recommended

Psicología animal by
Psicología animalPsicología animal
Psicología animalOlga López
2.1K views27 slides
Historia de la psicología by
Historia de la psicologíaHistoria de la psicología
Historia de la psicologíaTomás Ereú
2.8K views38 slides
Psicologias by
PsicologiasPsicologias
PsicologiasAngelica Altamirano
1.1K views22 slides
PsicologíA Animal by
PsicologíA AnimalPsicologíA Animal
PsicologíA AnimalGa Ba - Edición de Documentos
4.5K views17 slides
Psicología conductista o Behaviorismo by
Psicología conductista o BehaviorismoPsicología conductista o Behaviorismo
Psicología conductista o BehaviorismoGerardo Viau Mollinedo
10K views29 slides
Francis Galton by
Francis GaltonFrancis Galton
Francis Galtondragoncogo
15.3K views7 slides

More Related Content

Viewers also liked

Conductismo by
ConductismoConductismo
ConductismoKuatas Colmed
19.9K views43 slides
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Th... by
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Th...Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Th...
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Th...HubSpot
39K views56 slides
Funcionalismo by
FuncionalismoFuncionalismo
FuncionalismoGamaliel Velazquez Huizar
39.9K views13 slides
Cuestionarios[1] by
Cuestionarios[1]Cuestionarios[1]
Cuestionarios[1]luisrodriguezjocobi
20.6K views17 slides
Cuestionario by
CuestionarioCuestionario
Cuestionariodjiaann
35K views15 slides
Los test y sus clasificaciones presentación by
Los test y sus clasificaciones presentación Los test y sus clasificaciones presentación
Los test y sus clasificaciones presentación Wilmer68
11.8K views9 slides

Viewers also liked(12)

Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Th... by HubSpot
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Th...Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Th...
Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Th...
HubSpot39K views
Cuestionario by djiaann
CuestionarioCuestionario
Cuestionario
djiaann35K views
Los test y sus clasificaciones presentación by Wilmer68
Los test y sus clasificaciones presentación Los test y sus clasificaciones presentación
Los test y sus clasificaciones presentación
Wilmer6811.8K views
El Cuestionario by NaReMi
El CuestionarioEl Cuestionario
El Cuestionario
NaReMi50.2K views
Ramas de la psicologia by Estudio Konoha
Ramas de la psicologiaRamas de la psicologia
Ramas de la psicologia
Estudio Konoha48.9K views
La psicología y sus ramas. by LupaMental
La psicología y sus ramas.La psicología y sus ramas.
La psicología y sus ramas.
LupaMental32.4K views
Funcionalismo psicológico by yesseniaamador
Funcionalismo psicológicoFuncionalismo psicológico
Funcionalismo psicológico
yesseniaamador193.4K views

Recently uploaded

Rest In Peace Mohbad by
Rest In Peace Mohbad Rest In Peace Mohbad
Rest In Peace Mohbad MacDonald Ikeji
19 views1 slide
Fun Session 3 Movie Quiz.pptx by
Fun Session 3 Movie Quiz.pptxFun Session 3 Movie Quiz.pptx
Fun Session 3 Movie Quiz.pptxssuserd156e61
20 views39 slides
BOOTS PUT FOR SANTA by
BOOTS PUT FOR SANTABOOTS PUT FOR SANTA
BOOTS PUT FOR SANTAJudy 1028
8 views44 slides
Retail Store Scavenger Hunt.pdf by
Retail Store Scavenger Hunt.pdfRetail Store Scavenger Hunt.pdf
Retail Store Scavenger Hunt.pdfRoxanneReed
38 views10 slides
FA kala Ilam specialist in Pakistan , sifli jadu expert +92-3217066670 #amilb... by
FA kala Ilam specialist in Pakistan , sifli jadu expert +92-3217066670 #amilb...FA kala Ilam specialist in Pakistan , sifli jadu expert +92-3217066670 #amilb...
FA kala Ilam specialist in Pakistan , sifli jadu expert +92-3217066670 #amilb...#Astrologer
5 views29 slides
Mann-Mayal-Novel-By-Aileen-Noor-Episode2.pdf by
Mann-Mayal-Novel-By-Aileen-Noor-Episode2.pdfMann-Mayal-Novel-By-Aileen-Noor-Episode2.pdf
Mann-Mayal-Novel-By-Aileen-Noor-Episode2.pdfnovelsmag
12 views17 slides

Recently uploaded(15)

Fun Session 3 Movie Quiz.pptx by ssuserd156e61
Fun Session 3 Movie Quiz.pptxFun Session 3 Movie Quiz.pptx
Fun Session 3 Movie Quiz.pptx
ssuserd156e6120 views
BOOTS PUT FOR SANTA by Judy 1028
BOOTS PUT FOR SANTABOOTS PUT FOR SANTA
BOOTS PUT FOR SANTA
Judy 10288 views
Retail Store Scavenger Hunt.pdf by RoxanneReed
Retail Store Scavenger Hunt.pdfRetail Store Scavenger Hunt.pdf
Retail Store Scavenger Hunt.pdf
RoxanneReed38 views
FA kala Ilam specialist in Pakistan , sifli jadu expert +92-3217066670 #amilb... by #Astrologer
FA kala Ilam specialist in Pakistan , sifli jadu expert +92-3217066670 #amilb...FA kala Ilam specialist in Pakistan , sifli jadu expert +92-3217066670 #amilb...
FA kala Ilam specialist in Pakistan , sifli jadu expert +92-3217066670 #amilb...
#Astrologer5 views
Mann-Mayal-Novel-By-Aileen-Noor-Episode2.pdf by novelsmag
Mann-Mayal-Novel-By-Aileen-Noor-Episode2.pdfMann-Mayal-Novel-By-Aileen-Noor-Episode2.pdf
Mann-Mayal-Novel-By-Aileen-Noor-Episode2.pdf
novelsmag12 views
Mann-Mayal-Novel-By-Aileen-Noor-Episode2.pdf by novelsmag
Mann-Mayal-Novel-By-Aileen-Noor-Episode2.pdfMann-Mayal-Novel-By-Aileen-Noor-Episode2.pdf
Mann-Mayal-Novel-By-Aileen-Noor-Episode2.pdf
novelsmag8 views
Gwyneth Paltrow rejects Nepo Baby as her name reason by danealbwp228
Gwyneth Paltrow rejects Nepo Baby as her name reasonGwyneth Paltrow rejects Nepo Baby as her name reason
Gwyneth Paltrow rejects Nepo Baby as her name reason
danealbwp2289 views
LETTERS TO SANTA CLAUS by Judy 1028
LETTERS TO SANTA CLAUSLETTERS TO SANTA CLAUS
LETTERS TO SANTA CLAUS
Judy 10286 views
Perfect Wedding Hub Magazine Nov Edition by rakhiraajan
Perfect Wedding Hub Magazine Nov EditionPerfect Wedding Hub Magazine Nov Edition
Perfect Wedding Hub Magazine Nov Edition
rakhiraajan9 views

Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)

Editor's Notes