Vines
     &
    Minds
fakelvis

LoneGunman.co.uk
             flickr.com/photos/2create/693534392/
Second
Cheapest
Wine
Syndrome
Clueless
๏



    Cheap
๏



    Don’t want to appear either
๏
£



£   ← PROFIT

£
£
£
…
“A zero or
even slightly
negative
correlation
between the
enjoyment
of a wine
and its cost.”


                 flickr.com/...
flickr.com/photos/riotjane/2851783750/
Price




        Enjoyment
Dopamine
$15

      $90




$5
$12 Washington
    Sparkling
   White Wine

       vs

$150 Dom Pérignon
   Champagne
In a double-blind
experiment, the results
were exactly reversed.
“Vanillin”

          “Floral”


               “Citrus”
“Sweet”


     “Crisp”
flickr.com/photos/eilard/149722764




                                             “Smoky”

                              ...
Perceived price

Sight

...Sound?
So?



 flickr.com/photos/wtlphotos/462292685/
Fin


                                                    fakelvis
                                           LoneGunman.c...
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)
Upcoming SlideShare
Loading in …5
×

Vines and Minds: The Psychology of Wine (Ignite Cardiff 2, April 8th)

2,647 views

Published on

A discussion of some interesting psychological studies concerning wine.

There's the 'second cheapest wine syndrome', the famous CalTech experiment, and, of course, the one the Stanford Wine Club don't want you to hear about.

Huge thanks to Dr Miles Thomas of WinePsych* for introducing me to this subject through his article, On Vines and Minds**, published in The Psychologist.

All images are CC licenced by their respective creators and I thank them for their generosity to the commons.

(Presented at Ignite Cardiff 2, 8th April 2009)

* http://www.winepsych.com/
** http://www.thepsychologist.org.uk/archive/archive_home.cfm/volumeID_21-editionID_160-ArticleID_1341-getfile_getPDF/thepsychologist/0508thom.pdf

4 Comments
1 Like
Statistics
Notes
  • Updated audio. Much better quality. Enjoy!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks for comment and feedback (, Andy?). You're right, I shouldn't apologise about it and yes, I was speaking from the back of my throat... although it's because I was lying in bed with way too many pillows when I recorded it this morning :)

    I will undoubtedly re-record the audio later. Thanks again!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • In fact, scrap that: apologies for the poor audio and my crap voice !

    Thanks to all who organised and spoke at Ignite Cardiff.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Apologies for the clicking noises every 30 seconds or so... that's me tapping away on my computer.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
2,647
On SlideShare
0
From Embeds
0
Number of Embeds
32
Actions
Shares
0
Downloads
37
Comments
4
Likes
1
Embeds 0
No embeds

No notes for slide




















  • ×