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african safari service plan


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African safari service plan

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african safari service plan

  1. 1. cabela&apos;s African safari<br />Done By:<br />Faisal Mohammed<br />Abdul-Aziz<br />Abdul Rahman<br />Ahmed Mohammed<br />Idrees kumbhar<br />Upendo Charles<br />
  2. 2. Introduction<br />Increasing purchasing power<br />More people are willing to come to Africa because of natural beauty<br />Looking for adventurous tours with higher quality and better services<br />
  3. 3. Objectives<br />Create Brand image<br />Build a reputation among the competing industries<br />Provide a memorable African safari experience to customers<br />
  4. 4. Characteristics<br />Flexibility : Flexible itineraries adjustable according to customers interest and time.<br />Perishable: indented to be consumed when produced. No stocking as unseen and untouchable.<br />Inconsistent : up to specific time only. Example 20 days 25 days package<br />Intangible : cannot be seen or touched but only felt by the customer.<br />
  5. 5. Types of safari services<br />Customized safari : planning according to customers interests, desired destinations.<br />Scheduled safari : focus on a specific geographic area or theme in Southern Africa. <br />Budget priced safari: For customers with a limited budget amount.<br />
  7. 7. SERVICE PACKAGE<br />
  8. 8.
  9. 9. Facility Layout<br />Physical Evidence<br />Decoration concept of the office<br />Use wood in designing the shop<br />Usage of green and posters<br />Sofa, table, chairs <br />
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  13. 13. Service quality dimensions<br />
  14. 14. Scrutiny of business strong point and weak spot<br />Analysis are made on the comparison of different firms running the business<br />Almost all the firms in this business have the similar overall weaknesses<br />Certain potency differs from firm to firm<br />
  15. 15. Potency <br />Weather<br />Abundant attraction<br />Front line staff with language ability( vary from firm to firm)<br />Well trained employees(vary firm to firm)<br />Experienced tour guides<br />Types of services( vary from firm to firm)<br />
  16. 16. Flaws <br />Security challenges<br />Road accessibility<br />Relations with airline companies<br />Popularity <br />Budget hidden costs<br />Climatic conditions<br />Consumer trust<br />
  17. 17. Arising opportunities and problem<br />Many unused opportunities to make service differentiation<br />Many threats from different angle and dimensions<br />
  18. 18. OPPORTUNITIES<br />New tours and packages<br />Unfulfilled customer needs<br />New technology<br />New untapped market<br />
  19. 19. Problems<br />Stiff competition mostly from established firms<br />There is always fluctuation in the cost<br />Seasonal business: tourists come only during specific months<br />Customer choices vary and favors may change<br />Difficult for to survive in the business<br />
  20. 20. Business strategies<br />Majorly product differentiation based on<br /><ul><li>Places
  21. 21. Facilities
  22. 22. Prices</li></li></ul><li>Place <br />Specific location in boundary<br />Location in and out boundary<br />Global Target<br />
  23. 23. Facilities <br />Type of lodging given<br />What are the facilities in the location<br />On tour facilities example translators, medical information in emergency case<br />
  24. 24. Prices <br />Set on the market hike and peak<br />Season sets the cost<br />
  25. 25. Technological aspect <br />Websites<br />Technology to be used by the employees example gps system for drivers<br />Proper customers database <br />
  26. 26. Web Criteria<br />Overall look<br />Details <br />Ease of use<br />Reliability <br />
  27. 27. Recommendation and Conclusion<br />Do regular research on:<br />The popularity of each of the packages<br />The major age groups of different packages<br />Allocate more resources to the most popular packages<br />Evaluate content regularly<br />
  28. 28. Recommendation and conclusion<br />Lower the price of the packages <br />Eliminate those packageswith least interest<br />