Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

african safari service plan

545 views

Published on

African safari service plan

Published in: Travel
  • Be the first to comment

  • Be the first to like this

african safari service plan

  1. 1. cabela&apos;s African safari<br />Done By:<br />Faisal Mohammed<br />Abdul-Aziz<br />Abdul Rahman<br />Ahmed Mohammed<br />Idrees kumbhar<br />Upendo Charles<br />
  2. 2. Introduction<br />Increasing purchasing power<br />More people are willing to come to Africa because of natural beauty<br />Looking for adventurous tours with higher quality and better services<br />
  3. 3. Objectives<br />Create Brand image<br />Build a reputation among the competing industries<br />Provide a memorable African safari experience to customers<br />
  4. 4. Characteristics<br />Flexibility : Flexible itineraries adjustable according to customers interest and time.<br />Perishable: indented to be consumed when produced. No stocking as unseen and untouchable.<br />Inconsistent : up to specific time only. Example 20 days 25 days package<br />Intangible : cannot be seen or touched but only felt by the customer.<br />
  5. 5. Types of safari services<br />Customized safari : planning according to customers interests, desired destinations.<br />Scheduled safari : focus on a specific geographic area or theme in Southern Africa. <br />Budget priced safari: For customers with a limited budget amount.<br />
  6. 6. IN SAFARI SERVICES<br />CAMPING SAFARIS<br />CANOE AND SAILING SAFARIS<br />HIKING AND MOUNTAIN CLIMBING<br />SCOOBA DIVING AND DEEP SEA FISHING<br />BIG FIVE TOUR<br />
  7. 7. SERVICE PACKAGE<br />
  8. 8.
  9. 9. Facility Layout<br />Physical Evidence<br />Decoration concept of the office<br />Use wood in designing the shop<br />Usage of green and posters<br />Sofa, table, chairs <br />
  10. 10.
  11. 11.
  12. 12.
  13. 13. Service quality dimensions<br />
  14. 14. Scrutiny of business strong point and weak spot<br />Analysis are made on the comparison of different firms running the business<br />Almost all the firms in this business have the similar overall weaknesses<br />Certain potency differs from firm to firm<br />
  15. 15. Potency <br />Weather<br />Abundant attraction<br />Front line staff with language ability( vary from firm to firm)<br />Well trained employees(vary firm to firm)<br />Experienced tour guides<br />Types of services( vary from firm to firm)<br />
  16. 16. Flaws <br />Security challenges<br />Road accessibility<br />Relations with airline companies<br />Popularity <br />Budget hidden costs<br />Climatic conditions<br />Consumer trust<br />
  17. 17. Arising opportunities and problem<br />Many unused opportunities to make service differentiation<br />Many threats from different angle and dimensions<br />
  18. 18. OPPORTUNITIES<br />New tours and packages<br />Unfulfilled customer needs<br />New technology<br />New untapped market<br />
  19. 19. Problems<br />Stiff competition mostly from established firms<br />There is always fluctuation in the cost<br />Seasonal business: tourists come only during specific months<br />Customer choices vary and favors may change<br />Difficult for to survive in the business<br />
  20. 20. Business strategies<br />Majorly product differentiation based on<br /><ul><li>Places
  21. 21. Facilities
  22. 22. Prices</li></li></ul><li>Place <br />Specific location in boundary<br />Location in and out boundary<br />Global Target<br />
  23. 23. Facilities <br />Type of lodging given<br />What are the facilities in the location<br />On tour facilities example translators, medical information in emergency case<br />
  24. 24. Prices <br />Set on the market hike and peak<br />Season sets the cost<br />
  25. 25. Technological aspect <br />Websites<br />Technology to be used by the employees example gps system for drivers<br />Proper customers database <br />
  26. 26. Web Criteria<br />Overall look<br />Details <br />Ease of use<br />Reliability <br />
  27. 27. Recommendation and Conclusion<br />Do regular research on:<br />The popularity of each of the packages<br />The major age groups of different packages<br />Allocate more resources to the most popular packages<br />Evaluate content regularly<br />
  28. 28. Recommendation and conclusion<br />Lower the price of the packages <br />Eliminate those packageswith least interest<br />

×