Next Stop: Product Description
<ul><li>Value Added Service to Existing Bus Stops </li></ul><ul><li>Notify buses to stop at bus stops for passengers to bo...
<ul><li>Basis of system is that you select your bus number on a panel </li></ul><ul><li>Number is reflected on signboard f...
<ul><li>Allows passengers to utilise their waiting time and yet do not have to worry about missing the bus </li></ul><ul><...
Next Stop: Process Description
Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 04 04 04 04 04 04 04 04 04 04 10  10  10  10  10  10  10  ...
Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 03 04 04 04 04 04 04 04 04 04 10  10  10  10  10  10  10  ...
7 14 16 36 77 106 124 131 147 162
 
Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 Arr 04 04 04 04 04 04 04 04 04 10  10  10  10  10  10  10 ...
7 14 16 36 77 106 124 131 147 162
 
<ul><ul><li>IMPROVEMENTS FROM PREVIOUS PROTOTYPE </li></ul></ul><ul><li>Itchy Finger Syndrome </li></ul><ul><li>GPS System...
Next Stop: Focus Group
<ul><li>Investigate the presence of “pain” from real-time survey results </li></ul><ul><li>Obtain gauge of the intensity o...
Q1 : What is the longest time you have waited for a bus?
Q2. On the average, how long do you spend waiting for buses in a day?
Q3: How would you want to utilize the time you have wasted?
<ul><li>Presence of “pain” – time spent on expecting the arrival bus is significant and could be put to better uses </li><...
Next Stop: SWOT
<ul><li>Higher level of productivity  </li></ul><ul><ul><li>(a) Average monthly income of a Singaporean: S$4003  (1st half...
<ul><li>Technological advantage </li></ul><ul><ul><li>Iris system already in place </li></ul></ul><ul><ul><li>Ez-link Acce...
<ul><li>Cost of implementing at all bus stops </li></ul><ul><ul><li>Weakness = Opportunity </li></ul></ul><ul><ul><li>Reco...
<ul><li>Demography </li></ul><ul><ul><li>Singapore enters an ageing population </li></ul></ul><ul><li>Social </li></ul><ul...
<ul><li>IRIS (Inteligent Route Information System) </li></ul><ul><ul><li>Journey Planner </li></ul></ul><ul><ul><li>NextBu...
Next Stop: Marketing Campaign
<ul><li>Commuters  don't flag the bus early enough </li></ul><ul><li>A &quot;Flag the Bus Early&quot; public education cam...
<ul><li>Purpose </li></ul><ul><ul><li>Increase Awareness </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><li>Marke...
ADVERTISEMENTS
ADVERTISEMENTS
<ul><li>Held at Orchard MRT bus-stop   </li></ul><ul><li>Invite Transport Minister Mr Raymond Lim Siang Keat to try out th...
NEWSPAPER
BUS-STOP BILLBOARDS
WITHIN BUS ADVERTISING
Next Stop: Prototype
Next Stop: THE FUTURE
What we think it would be like.
What you suggested. Can we give you everything you asked for?
We would like to think so.
Upcoming SlideShare
Loading in …5
×

Twc Buz & Stop G20

407 views

Published on

Published in: Business, Sports
  • Be the first to comment

Twc Buz & Stop G20

  1. 2. Next Stop: Product Description
  2. 3. <ul><li>Value Added Service to Existing Bus Stops </li></ul><ul><li>Notify buses to stop at bus stops for passengers to board. </li></ul><ul><li>Notify passengers that bus has arrived </li></ul>
  3. 4. <ul><li>Basis of system is that you select your bus number on a panel </li></ul><ul><li>Number is reflected on signboard for bus drivers to see. </li></ul>
  4. 5. <ul><li>Allows passengers to utilise their waiting time and yet do not have to worry about missing the bus </li></ul><ul><li>Avoid missing the bus due to various circumstances </li></ul><ul><li>Suitable for elderly & Handicapped </li></ul><ul><ul><li>PURPOSE </li></ul></ul>
  5. 6. Next Stop: Process Description
  6. 7. Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 04 04 04 04 04 04 04 04 04 04 10 10 10 10 10 10 10 10 10 10
  7. 8. Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 03 04 04 04 04 04 04 04 04 04 10 10 10 10 10 10 10 10 10 10
  8. 9. 7 14 16 36 77 106 124 131 147 162
  9. 11. Bus Arriving (min) Next (min) 7 14 106 16 77 36 131 124 147 162 Arr 04 04 04 04 04 04 04 04 04 10 10 10 10 10 10 10 10 10 10
  10. 12. 7 14 16 36 77 106 124 131 147 162
  11. 14. <ul><ul><li>IMPROVEMENTS FROM PREVIOUS PROTOTYPE </li></ul></ul><ul><li>Itchy Finger Syndrome </li></ul><ul><li>GPS System </li></ul>
  12. 15. Next Stop: Focus Group
  13. 16. <ul><li>Investigate the presence of “pain” from real-time survey results </li></ul><ul><li>Obtain gauge of the intensity of the “pain” </li></ul><ul><li>Provide insights to needs and wants of target consumers </li></ul><ul><li>Assess possibility of market penetration - respondents (i.e. target consumers) are willing and able to make use of product and accompanying functions </li></ul>CORE OBJECTIVES
  14. 17. Q1 : What is the longest time you have waited for a bus?
  15. 18. Q2. On the average, how long do you spend waiting for buses in a day?
  16. 19. Q3: How would you want to utilize the time you have wasted?
  17. 20. <ul><li>Presence of “pain” – time spent on expecting the arrival bus is significant and could be put to better uses </li></ul><ul><li>Field assessment of consumer needs were congruent and can be met with product offerings </li></ul><ul><li>Obtained important concerns and considerations from target consumers regarding usability, possibilities of abuse, increased transport costs, effectiveness of product. </li></ul><ul><ul><li>Survey Findings </li></ul></ul>
  18. 21. Next Stop: SWOT
  19. 22. <ul><li>Higher level of productivity </li></ul><ul><ul><li>(a) Average monthly income of a Singaporean: S$4003 (1st half of 2008) </li></ul></ul><ul><ul><li>http://www.mom.gov.sg/publish/momportal/en/communities/others/mrsd/statistics/Earnings_and_Wages.html </li></ul></ul><ul><ul><li>(b) 15 mins (person’s average waiting time for a bus) = S$1.39 </li></ul></ul><ul><ul><li>(c) Average daily ridership for buses : 2 969 000 passenger-trips (FY 07/08) </li></ul></ul><ul><ul><ul><li>http://www.lta.gov.sg/corp_info/doc/PT%20Ridership%20(2007).pdf </li></ul></ul></ul><ul><ul><li>(d) Revenue loss in a day : (b) X (c) = S$4,126,704 </li></ul></ul><ul><ul><li>(e) Potential GDP loss in a year (conservative estimate) : (d) X 365 X 5% = </li></ul></ul><ul><li>$ 75,312,345 </li></ul>STRENGTHS
  20. 23. <ul><li>Technological advantage </li></ul><ul><ul><li>Iris system already in place </li></ul></ul><ul><ul><li>Ez-link Access Control </li></ul></ul><ul><li>Ensure no missing of buses </li></ul><ul><li>Easy-to-use </li></ul>STRENGTHS
  21. 24. <ul><li>Cost of implementing at all bus stops </li></ul><ul><ul><li>Weakness = Opportunity </li></ul></ul><ul><ul><li>Recommend implementation in phases </li></ul></ul>WEAKNESS
  22. 25. <ul><li>Demography </li></ul><ul><ul><li>Singapore enters an ageing population </li></ul></ul><ul><li>Social </li></ul><ul><ul><li>Singapore has one of the highest rates of myopia in the world </li></ul></ul><ul><li>Market size </li></ul><ul><ul><li>DEFINITELY LARGE!!! </li></ul></ul><ul><li>LTA Strategic Thrusts </li></ul><ul><ul><li>“ Make public transport a choice mode” </li></ul></ul><ul><ul><li>“ Excel in Service Quality” </li></ul></ul>OPPORTUNITY
  23. 26. <ul><li>IRIS (Inteligent Route Information System) </li></ul><ul><ul><li>Journey Planner </li></ul></ul><ul><ul><li>NextBus </li></ul></ul><ul><li>Both are weak substitutes </li></ul>THREAT
  24. 27. Next Stop: Marketing Campaign
  25. 28. <ul><li>Commuters don't flag the bus early enough </li></ul><ul><li>A &quot;Flag the Bus Early&quot; public education campaign launched by SBS Transit in October 2006 </li></ul><ul><li>Discouraging commuters from listening to MP3 players, reading newspapers or SMS-ing friends. </li></ul>FLAG THE BUS EARLY CAMPAIGN
  26. 29. <ul><li>Purpose </li></ul><ul><ul><li>Increase Awareness </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><li>Marketing Channels Used: </li></ul><ul><ul><li>Product Launch </li></ul></ul><ul><ul><li>Newspaper </li></ul></ul><ul><ul><li>Bus-stop Billboards </li></ul></ul><ul><ul><li>Within bus advertising </li></ul></ul>
  27. 30. ADVERTISEMENTS
  28. 31. ADVERTISEMENTS
  29. 32. <ul><li>Held at Orchard MRT bus-stop </li></ul><ul><li>Invite Transport Minister Mr Raymond Lim Siang Keat to try out the new system </li></ul><ul><li>Invite the media and reporters </li></ul>Product Launch
  30. 33. NEWSPAPER
  31. 34. BUS-STOP BILLBOARDS
  32. 35. WITHIN BUS ADVERTISING
  33. 36. Next Stop: Prototype
  34. 37. Next Stop: THE FUTURE
  35. 38. What we think it would be like.
  36. 39. What you suggested. Can we give you everything you asked for?
  37. 40. We would like to think so.

×