The document discusses several factors that influence corporations, including economic, legal, technological, and political factors. It presents an approach for corporations to map and manage their relationships with stakeholders to achieve "win-win" outcomes that benefit all parties. This involves proactively engaging with stakeholders from the planning stage through structured dialogue. The goal is to change perceptions and rules of engagement to create collaborative solutions given environmental forces and resource constraints. Stakeholders are then identified and their interests, power, and potential strategies for cooperation are assessed.
2. Market Forces influencing corporations:
› Economic
› Profit maximization
› Employees interest
› Customers respect
› Industry interest and challenges
› Legal obligations
› Technological interests
› Political climate
› Moral values
3. This approach provides a framework that
enables users to map out and ideally
manage the corporations (present and
potential) relationships with groups to reach
“win-win” collaborative outcomes
Win-win means making moral decisions
that benefit all constituencies within the
constraints of justice, fairness, economic
interest etc. a difficult preposition due to
scarcity of resources (one man’s gain is loss
of the other)
4. It is a proactive approach. Does not result
from controversial situations
It is integrated right from the planning stage
Structured dialog of consultants is a major
focus in these collaborative
communications
It focuses on changing the perception and
rules of rules of engagement to create win-
win outcome
Environmental forces are the major factors
to create collaborative way forward
5. “It is an individual or group who can affect or affected by
the actions, decisions, policies, practices or goals of the
organization”
It begins by identifying focal stakeholders
› Primary Stakeholders
Owners
Employees
Suppliers
Directors, CEO and other top management members
› Secondary stakeholders
Media
Customers
Courts
Governments
Competitor
Society/publics
Stake is any interest, share or claim that a group or individual has in
the outcome of a corporation’s policies, procedures, or actions
towards others
7. Mapping of stakeholders
Mapping stakeholders coalitions
Assessing the nature of each stakeholder’s
interest
Assessing the nature of each stakeholder’s
power
Identifying stakeholder’ ethics and moral
responsibilities
Developing specific strategy and tactics
Monitoring shifting coalitions
8. What are our strategies and objectives
Who has a stake in our business
What assumptions do they make about us What assumptions do we make about them
How critical is their support to us How critical our support is to them
How much power do they have relative to us
How are trends and events altering the POWER balance
What is the likely outcome of our current strategy
How do we measure their performance how do they measure our performance
Are we satisfied? Are they satisfied
Are our interests consistent?
How can we earn better cooperation Could we neutralize or counter their composition
What alternatives exist?
Are they worth their cost?
Their strategies and
our interdependence
Is there a
problem?
How could they influence
our strategies?
9. Type One
Supportive
Strategy- Involve
Type Four
Mixed Blessing
Strategy
Collaborate
Type Three
Non-supportive
Strategy Defend
Type Two
Marginal
Strategy Monitor
Stakeholder’s potential for
threat to organization
Stakeholder’
s potential
for
cooperation
with
organization
10. Fill in the stakeholder’s
responsibility matrix given at page
42
11. Boss
Boss’s Boss
Team members-K and L
Related departments-L and N
Subsidiary managers-M and L
Government Agencies-N and L
Other customers
Customer’s influence
Customer’s executives
Other external groups
12. It is a six step formula. The steps are:
1. Environmental scanning and issue
identification
2. Issue analysis
3. Issues ranking and prioritizing
4. Issues resolution strategizing
5. Issue response and implementation
6. Issue evaluation and monitoring