Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Decision Making Biases & Errors
Definition:
“It means the managers assess the likelihood
of an event based on its closeness to the
other events, it is cal...
 Occurrence
 Assessment
 Probability
 Recall thoughts
 Similarities.
Representation bias occurs through memory
recall. When a decision maker has to analyze the
options of a decision, he tends...
 The representativeness heuristic argues that
people see commonality between items or
people of similar appearance, or be...
 If I meet three people from a company and they are
all aggressive, I will assume that the company has
an aggressive cult...
According to above said discussion I can
conclude that people use the representative
heuristic to make judgments or form
i...
Representation bias
Representation bias
Representation bias
Upcoming SlideShare
Loading in …5
×

Representation bias

10,956 views

Published on

Occurrence
Assessment
Probability
Recall thoughts
Similarities.

Published in: Leadership & Management
  • Create Your Own Odds Playing The Lottery ▲▲▲ http://t.cn/Airf5UFH
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The Odds of The Lotto Are Changing With These Tricks! ➤➤ https://tinyurl.com/t2onem4
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • TEENS ARE LOOKING FOR REAL SEX NEAR YOU! HOOK-UP TONIGHT! ★★★ http://t.cn/AiuW9zn5
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • How long does it take for VigRX Plus to start working? ♣♣♣ https://tinyurl.com/yy3nfggr
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Your opinions matter! get paid BIG $$$ for them! START NOW!!.. ◆◆◆ https://tinyurl.com/realmoneystreams2019
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Representation bias

  1. 1. Decision Making Biases & Errors
  2. 2. Definition: “It means the managers assess the likelihood of an event based on its closeness to the other events, it is called Representation Bias”
  3. 3.  Occurrence  Assessment  Probability  Recall thoughts  Similarities.
  4. 4. Representation bias occurs through memory recall. When a decision maker has to analyze the options of a decision, he tends to recall a memory or experience that is similar to the present decision-making situation. In the representative heuristic we compare the similarity of two objects and assume that one is like the other (Aronson, 1999).
  5. 5.  The representativeness heuristic argues that people see commonality between items or people of similar appearance, or between an object and a group it appears to be a part of.
  6. 6.  If I meet three people from a company and they are all aggressive, I will assume that the company has an aggressive culture and that most other people from that firm will also be aggressive.  whenever we see a beggar, he or she must be poor, that’s our first thought. However, there are cases where some of them live in big houses!  Another example, bad drivers – if you see a bad driver, it must be a lady! So all these are stereotyping!
  7. 7. According to above said discussion I can conclude that people use the representative heuristic to make judgments or form impressions about someone or something.

×