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Writing for Digital Media

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Based on Ch. 1 -2 of Janice Redish's 'Letting Go of the Words'.

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Writing for Digital Media

  1. 1. PROJECT DATE CLIENT 1/28/16 LETTING GO OF THE WORDS CH. 1 AND 2
  2. 2. Today’s Topics: Reading Quiz Why we need to think about communicating. Content IS a conversation.
  3. 3. Why DO we need to communicate well online? Harnessing social capital “Tools don’t get socially interesting until they get technologically boring.” New communicative revolution. For the first time, media is good at having many to many conversations.
  4. 4. Content = Conversation People come for the content. Info that is easy to find easy to understand accurate up to date credible
  5. 5. Web = phone People don’t come for the documents. They come for the conversation. Information Questions To do it well, you have to UNDERSTAND the desired conversation and satisfy it.
  6. 6. Skim and Scan Audiences read little online. The instead skip through the pathway of links.
  7. 7. Writing well = having successful conversations Good web writing: Answers questions lets readers ‘grab and go’ asks you to come again markets to a target audience uses SEO well is accessible to all
  8. 8. Grab and Go Break your text up (chunking) Start with key messages KISS (sentence and paragraphs) Lists and tables Meaningful links Illustrate your content
  9. 9. Välkommen Paper -> you start the conversation Digital sites -> you don’t exist until someone finds you.

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