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T E C H N O L O G I C A L
D E T E R M I N I S M
T E L E V I S I O N W A S I N V E N T E D A S T H E R E S U L T O F
S C I E N T I F I C A N D T E C H N I C A L R E S E A ...
T E L E V I S I O N W A S I N V E N T E D A S T H E R E S U L T O F
S C I E N T I F I C A N D T E C H N I C A L R E S E A ...
T E L E V I S I O N W A S I N V E N T E D A S T H E R E S U L T O F
S C I E N T I F I C A N D T E C H N I C A L R E S E A ...
T E L E V I S I O N W A S I N V E N T E D A S T H E R E S U L T O F
S C I E N T I F I C A N D T E C H N I C A L R E S E A ...
– P L A T O
“writing is the debasement of memory, the
degradation of thought.”
“our writing
instruments
contribute to our
thoughts”
– N I E T S Z C H E
T E C H N O L O G Y
W I L L G E N E R A T E
S O C I A L C H A N G E
B A S E D O N T H E
I M P L I C I T V A L U E S ,
V I ...
The medium IS
the message
All technology is an extension of
ourselves that allows us to reach
further through time and space
Technologies mirror the...
“Whether the light is being used for brain surgery or
night baseball is a matter of indifference. It could be
argued that ...
“Whether the light is being used for brain surgery or
night baseball is a matter of indifference. It could be
argued that ...
T E C H N O L O G I C A L
D E T E R M I N I S
M
D E T E R M I N I S
M
T E C H N O L O G I C A L
D E T E R M I N I S
M
Intention
Fulfill a need or
solve a problem
Bring about a certain
condition in the future
Create a profit or
personal gain
Unintended uses of technology
W E B 2 . 0 . . . T H E M A C H I N E I S U S / I N G
U S
– M A R S H A L L M C L U H A N
“I don't necessarily agree with everything I say.”
Tech determinism
Tech determinism
Tech determinism
Tech determinism
Tech determinism
Tech determinism
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Tech determinism

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Lecture for EMC2500 on Technological Determinism, From Miller, 2011, Understanding Digital Culture.

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Tech determinism

  1. 1. T E C H N O L O G I C A L D E T E R M I N I S M
  2. 2. T E L E V I S I O N W A S I N V E N T E D A S T H E R E S U L T O F S C I E N T I F I C A N D T E C H N I C A L R E S E A R C H . I T S P O W E R A S A M E D I U M N E W S A N D E N T E R T A I N M E N T W A S T H E N S O G R E A T T H A T I T A L T E R E D A L L P R E C E D I N G M E D I A O F N E W S A N D E N T E R T A I N M E N T . (Williams, 1991 [1975]: 11-12)
  3. 3. T E L E V I S I O N W A S I N V E N T E D A S T H E R E S U L T O F S C I E N T I F I C A N D T E C H N I C A L R E S E A R C H . I T S P O W E R A S A M E D I U M O F S O C I A L C O M M U N I C A T I O N W A S T H E N S O G R E A T T H A T I T A L T E R E D M A N Y O F O U R I N S T I T U T I O N S A N D F O R M S O F S O C I A L R E L A T I O N S H I P S . (Williams, 1991 [1975]: 11-12)
  4. 4. T E L E V I S I O N W A S I N V E N T E D A S T H E R E S U L T O F S C I E N T I F I C A N D T E C H N I C A L R E S E A R C H . I T S I N H E R E N T P R O P E R T I E S A S A N E L E C T R O N I C M E D I U M A L T E R E D O U R B A S I C P E R C E P T I O N S O F R E A L I T Y , A N D T H E N C E O U R R E L A T I O N S W I T H E A C H O T H E R A N D W I T H T H E W O R L D . (Williams, 1991 [1975]: 11-12)
  5. 5. T E L E V I S I O N W A S I N V E N T E D A S T H E R E S U L T O F S C I E N T I F I C A N D T E C H N I C A L R E S E A R C H . A S A P O W E R F U L M E D I U M O F C O M M U N I C A T I O N A N D E N T E R T A I N M E N T I T T O O K I T S P L A C E W I T H O T H E R F A C T O R S - S U C H A S G R E A T L Y I N C R E A S E D P H Y S I C A L M O B I L I T Y , I T S E L F T H E R E S U L T O F O T H E R N E W L Y I N V E N T E D T E C H N O L O G I E S - I N A L T E R I N G T H E S C A L E A N D F O R M O F O U R S O C I E T I E S . (Williams, 1991 [1975]: 11-12)
  6. 6. – P L A T O “writing is the debasement of memory, the degradation of thought.”
  7. 7. “our writing instruments contribute to our thoughts” – N I E T S Z C H E
  8. 8. T E C H N O L O G Y W I L L G E N E R A T E S O C I A L C H A N G E B A S E D O N T H E I M P L I C I T V A L U E S , V I R T U E S , O R V I C E S P O S S E S S E D B Y T H A T T E C H N O L O G Y T E C H N O L O G I C A L D E T E R M I N I S M Miller, 2011: 3
  9. 9. The medium IS the message
  10. 10. All technology is an extension of ourselves that allows us to reach further through time and space Technologies mirror the human body All technologies are “hot” or “cold” One cannot fully understand a technology until it is seen through the lens of a new technology
  11. 11. “Whether the light is being used for brain surgery or night baseball is a matter of indifference. It could be argued that these activities are in some way the ‘content’ of the electric light, since they could not exist without the electric light. This fact merely underlines the point that ‘the medium is the message” because it is the medium that shapes and controls the scale and forms of human association and action. The content or uses of such media are as diverse as they are ineffectual in shaping the form of human association. Indeed, it is only too typical that the ‘content’ of any medium blinds us to the character of the medium (McLuhan, 1995, p. 152).”
  12. 12. “Whether the light is being used for brain surgery or night baseball is a matter of indifference. It could be argued that these activities are in some way the ‘content’ of the electric light, since they could not exist without the electric light. This fact merely underlines the point that ‘the medium is the message” because it is the medium that shapes and controls the scale and forms of human association and action. The content or uses of such media are as diverse as they are ineffectual in shaping the form of human association. Indeed, it is only too typical that the ‘content’ of any medium blinds us to the character of the medium (McLuhan, 1995, p. 152).”
  13. 13. T E C H N O L O G I C A L D E T E R M I N I S M
  14. 14. D E T E R M I N I S M
  15. 15. T E C H N O L O G I C A L D E T E R M I N I S M
  16. 16. Intention
  17. 17. Fulfill a need or solve a problem
  18. 18. Bring about a certain condition in the future
  19. 19. Create a profit or personal gain
  20. 20. Unintended uses of technology
  21. 21. W E B 2 . 0 . . . T H E M A C H I N E I S U S / I N G U S
  22. 22. – M A R S H A L L M C L U H A N “I don't necessarily agree with everything I say.”

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