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Transforming organisations through digital strategy - Sam Jeffers, Blue State Digital

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Transforming organisations through digital strategy - Sam Jeffers, Blue State Digital

  1. 1. © Blue State Digital | Proprietary and Confidential 1 Digital strategy Why bother?
  2. 2. We help our clients create change – in their organisations, in the marketplace, and in society. Who are Blue State? 5© Blue State Digital | Proprietary and Confidential 2
  3. 3. We inspire people to take action. © 2013 Blue State Digital | Proprietary and Confidential 8 © Blue State Digital | Proprietary and Confidential Who we are 3
  4. 4. We help people invest in relationships that matter to them. © 2013 Blue State Digital | Proprietary and Confidential 8 © Blue State Digital | Proprietary and Confidential Who we are 4
  5. 5. For causes, brands & institutions. © Blue State Digital | Proprietary and Confidential Who we are: Select clients 5
  6. 6. © Blue State Digital | Proprietary and Confidential Today’s definition of strategy 6
  7. 7. © Blue State Digital | Proprietary and Confidential 7 From: George Osborne is happy and confident.
  8. 8. © Blue State Digital | Proprietary and Confidential 8 To: George Osborne isn’t so sure.
  9. 9. © Blue State Digital | Proprietary and Confidential 9 Because...
  10. 10. © Blue State Digital | Proprietary and Confidential We don’t need one of those. * 10 * You might.
  11. 11. © Blue State Digital | Proprietary and Confidential We can do it ourselves. * 11 * Maybe.
  12. 12. © Blue State Digital | Proprietary and Confidential What do we need to know? * 12 * Clue: It’s a lot.
  13. 13. © Blue State Digital | Proprietary and Confidential Don’t zoom in just yet. * 13 * The bigger picture can guide everything.
  14. 14. © Blue State Digital | Proprietary and Confidential 14
  15. 15. © Blue State Digital | Proprietary and Confidential Put the cartography before the ‘hows’. * 15 * Draw a map before you plan a route.
  16. 16. © Blue State Digital | Proprietary and Confidential Ok, now plan a route. * 16 * There are some places you’ll want to visit en route.
  17. 17. © Blue State Digital | Proprietary and Confidential Take pictures on the way. * 17 * Show where you’ve been and where you’re going.
  18. 18. © Blue State Digital | Proprietary and Confidential Share it on Google +. * 18 * Not really, but Google + has Circles and Circles are what you need.
  19. 19. © Blue State Digital | Proprietary and Confidential Listicle: 8 things to watch for 1. Overcomplication 2. Resistance 3. Lack of leadership 4. Not involving supporters/users 5. Resource is the hardest part 6. Two years max 7. Basics come first 8. You might not need a strategy, but be strategic. 19

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