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*faircompanies: Innovación en Sostenibilidad

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Presentación de Nicolás Boullosa (ceo, http://faircompanies) sobre Innovación y Sostenibilidad, con casos prácticos y enlaces a fuentes de información (biomimética, permacultura, bioclimatismo, tecnologías verdes, cleantech, Henry David Thoreau, Yvon Chouinard, Tesla Motors y mucho más).

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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*faircompanies: Innovación en Sostenibilidad

  1. 1. <ul><li>Nicolás Boullosa, CEO, * faircompanies </li></ul><ul><li>[email_address] </li></ul><ul><ul><li>Blog:  http://faircompanies.com/blogs/nicolas.boullosa/ </li></ul></ul><ul><ul><li>Reportajes:  http://faircompanies.com/news/nicolas.boullosa/ </li></ul></ul><ul><ul><li>Twitter:  http://twitter.com/faircompanies </li></ul></ul><ul><ul><li>Flickr:  http://www.flickr.com/photos/faircompanies/ </li></ul></ul><ul><ul><li>LinkedIn:  http://es.linkedin.com/in/nicolasboullosa </li></ul></ul>Conferencia: Innovación en sostenibilidad
  2. 2. Raíces del cambio de dialéctica entre hombre 'ilustrado' y naturaleza. &quot;I went to the woods...&quot; (Henry David Thoreau, trascendentalista, abuelo del ecologismo y la desobediencia civil pacífica). Vida sencilla . Ecologismo.
  3. 3. 1. Patrones naturales.
  4. 4. Biomimesis: aprender de los mejores (y más experimentados). ¿Diseñar como termitas?
  5. 5. ¿Alguna relación con la diapositiva anterior? Mezquita de Djingareiber, Tombuctú, Malí.
  6. 6. Los termiteros africanos han inspirado el diseño del Eastgate Centre Building , en Harare, Zimbabue: los termiteros mantienen una temperatura interior estable para poder cultivar el hongo con el que se alimentan, mientras afuerta hay una variación de 2 a 40 ºC. Termorregulación. Bienestar. Ahorro económico. Respeto medioambiental. ¿&quot;Felicidad&quot;?
  7. 7. ¿Por qué no construir casas que se comporten como árboles? Los árboles convierten el gasto el alimento . &quot; Waste equals food &quot; (William McDonough & Michael Braungart, Cradle to Cradle ). Sombra, madera, flores (polinización), frutos, hojas y fruta podrida que enriquece la turba. Fotosíntesis. Reafirmador del terreno. Creador de ecosistemas complejos.
  8. 8. Michael Mobbs (consultor). En su casa de Chippendale, Sídney, Australia. Mark Feichtmeir (experto en permacultura y diseño bioclimático). Walnut Creek, California. Los edificios (de cualquier tamaño) también pueden comportarse como un árbol . El diseño industrial también puede mejorar sus procesos a partir de la observación del &quot;éxito&quot; de los modelos naturales. Conceptos: biomimética, permacultura, bioclimatismo, de la cuna a la cuna (&quot;cradle to cradle&quot;), tecnología adecuada.
  9. 9. Imaginando vehículos que se comporten como hojas (emiten Oxígeno y aportan más energía de la que consumen). Positivos para el entorno.
  10. 10. Diseñar bienes y productos teniendo en cuenta la naturaleza implica entender la compleja interrelación entre elementos y estudio (tradición, sentido común, inventiva, I+D+i). Permacultura, biomimetismo, lenguaje de patrones, son conceptos que pertenecen a una misma idea. Lenguaje de patrones (por el arquitecto Christopher Alexander): todas las cosas, incluso el viento, el oleaje y la rotación de la tierra, así como su movimiento en torno al sol y la relación con otros planetas y la luna, forman patrones. Emprendedores y empresas (pequeñas y grandes, consolidadas o no), trabajan para aprender fluidamente el lenguaje de la naturaleza. William-Adolphe Bouguereau (1825-1905) - Thirst (1886) Tecnología adecuada (&quot;appropriate technology&quot;)
  11. 11. <ul><ul><li>&quot;Sabemos&quot; poco, pero intuimos mucho. Las tecnologías verdes basadas en patrones de la naturaleza pueden mejorar dramáticamente. </li></ul></ul><ul><ul><li>El etno-matemático Ron Eglash ha comprobado cómo el diseño de distintos pueblos de África tienen una estructura fractal (atributos geométricos idénticos tanto al detalle como a cualquier escala). </li></ul></ul><ul><ul><li>Patrones fractales en pueblos, ciudades y objectos humanos. Similitudes entre las matemáticas, las culturas humanas y la naturaleza, </li></ul></ul>Lo que todavía llamamos &quot; casualidades &quot;: Poblado Bai-la, Zambia, 1940. Romanescu (cocido 10 minutos y con sal gorda está muy bueno). Palacio en una ciudad africana &quot;fractal&quot; (Logone Birni, Camerún.) Una habitación, el palacio, el barrio, la ciudad.
  12. 12. 2. Inventores y artesanos.
  13. 13. ¿ Estás dispuesto a enchufar tu coche mientras estás en la oficina? (Imagen: RechargeIt en Googleplex, Mountain View).
  14. 14. Hace un siglo, el motor eléctrico perdió una importante batalla tecnológica. Ahora, este motor , que sigue los principios de la eficiente corriente alterna de Nikola Tesla, quiere la revancha. (El motor de la imagen propulsa el superdeportivo Tesla Roadster).
  15. 15. ¿Empresas automovilísticas que funcionen como una startup ? Nota: cuando hay que inventar, y rápido, nada mejor que empezar artesanalmente, rodeado de los mejores. (¿Modelo Web 2.0?).
  16. 16. Tesla Model S: berlina a partir de 40.000 euros, 480 km con 1 carga (Madrid-Barcelona: 628 km). Es presente, no &quot;lejano futuro&quot;.
  17. 17. 3. Calidad, valores, reputación. Liderazgo.
  18. 18. Antes... Para reducir su dependencia energética, Estados Unidos está dispuesta a asumir riesgos ambientales, y a comprar petróleo de arenas asfálticas a Canadá (que es ya su principal exportador de petróleo y derivados).  Fuente: IHS Cambridge Research Associates Un posible ahora y, sobre todo, un más próximo de lo que parece después. Plataforma energética Poseidón, estación eléctrica flotante con turbinas eólicas y acuáticas.  Empresa: Floating Power Plant, Dinamarca.
  19. 19. Los valores y el liderazgo inspirador son parte importante de la consistencia de una empresa (y de su reputación). En la foto: Yvon Chouinard, CEO de Patagonia.
  20. 20. Yvon Chouinard : &quot;There's no business to be done on a dead planet&quot;. Patagonia no quiere ser la mayor empresa textil del mundo. No quiere que Gokaldas manufacture su ropa. Quiere mantener el control de lo que hace, y se centra en confeccionar ropa &quot;buena&quot;: bien diseñada, duradera, sana para todo/s. Objetivo: crear la mejor ropa técnica y deportiva. Aunque valga un poco más, la ropa dura y es heredada. &quot;Slow Fashion&quot;.  &quot;E-fibers&quot;: política de I+D+i en el centro de la toma de decisiones. Tejidos técnicos orgánicos, ecológicos, reciclados, reciclables. 1% For The Planet y política de becas y donaciones a centenares de organizaciones medioambientales locales en Estados Unidos y otros países.
  21. 21. ¿Tienes tu propio &quot;taller&quot; (no importa si son átomos o bits) donde aplicar tu &quot;filosofía&quot; vital a tus proyectos profesionales-empresariales? Tim O'Reilly (fundador y CEO de O'Reilly Media, creador de la primera página web comercial y acuñador de la expresión &quot;Web 2.0&quot;: &quot;Work on stuff that matters&quot;. Trabajar en cosas que merezcan la pena: para uno mismo, para la sociedad.  Chouinard Equipment (1957): orígenes de Patagonia (pasión, inventiva, superioridad técnica, calidad).  El mismo taller, más de medio siglo después . Aquí se fabricó el mejor equipamiento de escalada. Después, ropa que sus usuarios usan durante décadas.
  22. 22. Un par de citas: <ul><ul><li>Sobre la importancia y el sentido universal de la frugalidad, en la vida y en los negocios: </li></ul></ul><ul><li>&quot;The best-performing firms make a narrow range of products very well. The best firms' products also use up to 50 percent fewer parts than those made by their less successful rivals. Fewer parts mean a faster, simpler (and usually cheaper) manufacturing process.&quot;  </li></ul><ul><li>(Yvon Chouinard, CEO y fundador de Patagonia, Let my people go surfing , 2005). </li></ul><ul><ul><li>Sobre lo que somos y no debemos olvidar: </li></ul></ul><ul><li>&quot;We send thanks to all the Animal life in the world. They have many things to teach us people. We are glad they are still here and we hope it will always be so.&quot;  </li></ul><ul><li>(Extracto del discurso de Acción de Gracias -Thanksgiving Address-, en versión iroquesa). </li></ul>
  23. 23. La frugalidad puede ser atractiva, además de útil y necesaria. Necesitamos no sólo mejor tecnología , sino nuevos métodos para explicar y contar nuestra &quot; riqueza &quot;.
  24. 24. 4. *faircompanies.
  25. 25. *faircompanies ( http://faircompanies.com ) es un sitio web con información y herramientas sobre sostenibilidad. Cubrimos historias inspiradoras acerca de ideas , tecnologías y sus creadores, que puedan inspirar en un momento de cambio de valores y modelos.  Estamos aprendiendo mientras contamos las historias de otras personas y empresas . No tenemos la verdad absoluta.
  26. 26. ¿Nueva oportunidad para los emprendedores de la vieja escuela? Los descendientes de Nikola Tesla no sólo se fijan en Internet. &quot;Cleantech&quot;, &quot;Greentech&quot;, tecnologías verdes.
  27. 27. Bibliografía relacionada: <ul><ul><li>Let My People Go Surfing: The Education of a Reluctant Businessman (Yvon Chouinard). </li></ul></ul><ul><ul><li>Silent Spring (Rachel Carson). </li></ul></ul><ul><ul><li>Cradle to Cradle: Remaking the Way We Make Things (William McDonough y Michael Braungart). </li></ul></ul><ul><ul><li>The future of Life (Edward O. Wilson). </li></ul></ul><ul><ul><li>Permaculture One (Bill Mollison). </li></ul></ul><ul><ul><li>African Fractals: Modern Computing and Indigenous Design (Ron Eglash). </li></ul></ul><ul><ul><li>A Short History of Nearly Everything (Bill Bryson).  </li></ul></ul>
  28. 28. Gracias. Seguimos en contacto. <ul><li>Nicolás Boullosa </li></ul><ul><li>[email_address] </li></ul><ul><ul><li>Blog:  http://faircompanies.com/blogs/nicolas.boullosa/ </li></ul></ul><ul><ul><li>Reportajes:  http://faircompanies.com/news/nicolas.boullosa/ </li></ul></ul><ul><ul><li>Twitter:  http://twitter.com/faircompanies </li></ul></ul><ul><ul><li>Flickr:  http://www.flickr.com/photos/faircompanies/ </li></ul></ul><ul><ul><li>LinkedIn:  http://es.linkedin.com/in/nicolasboullosa </li></ul></ul>

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