Silent Selling 3 rd  Edition Judith Bell Kate Ternus
Out-of-the-Box Thinking <ul><li>Creativity means you must “color outside the lines” in order to find new solutions for mer...
A One-of-a-Kind Creative Merchandiser
Building and Sustaining a Creative Work Environment <ul><li>Karl Albrecht’s 5 creative habits: </li></ul><ul><ul><li>Menta...
Selecting Merchandise for Wall Presentations <ul><li>Colorways are the assorted colors or groups of colors a manufacturer ...
Mannequins and Mannequin Alternatives <ul><li>Choose mannequins or mannequin alternatives that best fit the image of the m...
Communication through Signing
Store Layout and Fixtures <ul><li>Store Layouts </li></ul><ul><ul><li>Grid Layout </li></ul></ul><ul><ul><li>Circular Layo...
The Visual Merchandiser’s Role <ul><li>Professional Development </li></ul><ul><li>Grocery and Food Product Presentation </...
Twenty-One Visual Merchandising Careers
Visual Merchandising Career Strategies <ul><li>Getting Your Foot in the Door </li></ul><ul><ul><li>Informational Interview...
Upcoming SlideShare
Loading in …5
×

Bell Ternus Silent Selling Sample

2,561 views

Published on

Sample Power Point for Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 3rd Edition

Published in: Education, Business
  • Be the first to comment

  • Be the first to like this

Bell Ternus Silent Selling Sample

  1. 1. Silent Selling 3 rd Edition Judith Bell Kate Ternus
  2. 2. Out-of-the-Box Thinking <ul><li>Creativity means you must “color outside the lines” in order to find new solutions for merchandising problems you encounter </li></ul>
  3. 3. A One-of-a-Kind Creative Merchandiser
  4. 4. Building and Sustaining a Creative Work Environment <ul><li>Karl Albrecht’s 5 creative habits: </li></ul><ul><ul><li>Mental flexibility </li></ul></ul><ul><ul><li>Option thinking </li></ul></ul><ul><ul><li>Big-picture thinking </li></ul></ul><ul><ul><li>Skill in explaining and selling ideas </li></ul></ul><ul><ul><li>Intellectual courage </li></ul></ul>
  5. 5. Selecting Merchandise for Wall Presentations <ul><li>Colorways are the assorted colors or groups of colors a manufacturer has chosen for its fashion line </li></ul>
  6. 6. Mannequins and Mannequin Alternatives <ul><li>Choose mannequins or mannequin alternatives that best fit the image of the merchandise selected for the wall section </li></ul>
  7. 7. Communication through Signing
  8. 8. Store Layout and Fixtures <ul><li>Store Layouts </li></ul><ul><ul><li>Grid Layout </li></ul></ul><ul><ul><li>Circular Layout </li></ul></ul><ul><li>Store Fixtures </li></ul><ul><ul><li>Gondola Fixtures </li></ul></ul><ul><ul><li>Custom-Made Fixtures </li></ul></ul><ul><li>Other Store Design Elements </li></ul><ul><ul><li>Walls </li></ul></ul><ul><ul><li>Store Furnishings </li></ul></ul><ul><ul><li>Graphics </li></ul></ul>
  9. 9. The Visual Merchandiser’s Role <ul><li>Professional Development </li></ul><ul><li>Grocery and Food Product Presentation </li></ul><ul><li>Grocery Shelves and Endcaps </li></ul><ul><li>Cross-Merchandising Tabletop Displays </li></ul>
  10. 10. Twenty-One Visual Merchandising Careers
  11. 11. Visual Merchandising Career Strategies <ul><li>Getting Your Foot in the Door </li></ul><ul><ul><li>Informational Interviews </li></ul></ul><ul><ul><li>Internships </li></ul></ul><ul><ul><li>Independent Contracting </li></ul></ul><ul><li>Documenting Your Professional Qualifications </li></ul><ul><ul><li>Résumés </li></ul></ul><ul><ul><li>Cover Letters </li></ul></ul><ul><ul><li>Portfolios </li></ul></ul>

×