SlideShare a Scribd company logo
Brand Design Agency
[You have a life to be loved]
GOVERNMENT
PACKAGE
TO GROW Their Local Products
We Help Government
The government who succed developing local’s
economy is start from the government who
understand what is their zone’s core compence.
But, after that they still have a big homework. That
is how to develop the potential become a brand
and runs local economy. Diyours help the
government to create local product which have
global competitiviness.
Towards Indonesian economic acceleration 2025,
middle class who have high consumption rate was
born. Study of World Bank say, there is 46,5 percent of
middle class in Indonesia from 250 million people
with buying value as US$2 - US$20 a day. It’s mean,
Indonesia have 134 million of middle class.
Consumen Profile of middle class is well educated,
rich of information, cosmopolit, and technology savy.
The amount of Indonesian middle class can describe
how great the potential of Indonesian market either as
market (demand) or as entrepreneur (supply).
THINK GLOBAL.TASTE LOCAL
How government can unlock their SME’s potential
INDONESIA’S
MARKET DEMAND
46,5%
12,1% 11%
13,2%15,2%
8,1%
13,6%10,5%
16%
KULINER
ADVERTISING ART MARKET ARTPERFORMANCE
Established confident the change expected ladoptimistic family person
cheerful humanist the savy conqueoror
Pleasire seeker
spontaneus fun lovingintrovert wallflower
MUSIC ARCHITECHGAME
MOVIE SOFTWARE DESIGNR&D PUBLISHINGTV & radio
Kerajinan FESYEN
Creative Industry has
contribute Rp104,4 Billion
(4,75%) in nations PDB.
Diyours will focussing service
on top three SME’s subsector,
which is fashion, handycraft
and culinary as creative
economy building’s pedestal.
Middle class in Indonesia
are dominated by Youth
(16%), Women (13,2%) and
Netizen (13,6%). Most of
them live in urban area.
*Source : Ministry of Tourism
and Creative Economy-
Republic of Indonesia
*Source : Lowe Agency,
Indonesia’s Consumer Survey
MIDDLE CLASS
CONSUMER PROFILE
INDONESIA’S
MARKET SUPPLY
Rp.45,8 BilliunRp.33,6 Billion Rp.26,7 Billion
Positioning Studies. Market Observation.
Trendforecasting
Business Coaching : Entrepreneur’s Mindset
Increasing production capacity. Decreasing
production cost. Product Innovation
Logo. Packaging. Marketing Tools.
Copyright & Patent. FDA. Halal MUI. etc
Online Marketing. Offline Marketing.
Community Marketing
City Identity.
Activation Program.
Tourism Marketing.
POTENTIAL MAPPING
CAPACITY BUILDING
PRODUCT DEVELOPMENT
BRAND IDENTITY
LEGAL & ADMINISTRATION
MARKETING PLAN
CITY BRANDING
OURSERVICES
4 MONTH
USD 3000-
USD 6,000

2 MONTH
USD 2000-
USD 5,000

3 MONTH
Partnership
2 MONTH
USD 1,000-
USD 5,000

3 MONTH
Partnership
3 MONTH
USD 2000-
USD 10,000

12 MONTH
USD t50,000-
USD 100,000

PROJECTSHOWCASE
CHALLENGE
POTENTIAL MAPPING
PRODUCTDEVELOPMENT
Scallops
Consume
Product
Seashel
Craft
Design &
Trendforecast
Business
Management
Technical
Production
Desireability
Feasibility Viability
The Province of North Jakarta is a
coastal area who 70% of people living
in low income as a fisherman. How we
can maximize the potential on north
Jakarta and make local economy
growth? We decide to innovating
waste of seashell to be premium home
decoration
How the seashell waste
can transform into
valuable product?
With design thingking concept, we
connect artist, marketers and product
designer to discover a new product
which have a strong brand for North
Jakarta city branding.
SHELL WASTE BEFORE SERVICE AFTER SERVICE
Contact us
087775808151
Office Building, Kelapa 2 Depok
West Java- Indonesia
diyours.com
hello@diyours.com
fb.me/diyours @diyours
MARKETINGPLANBRANDIDENTITY
We design “one village, one product”
brand strategy. The main topic is product
from the sea. Then, we applied to logo,
packaging, marketing tools and brand
story of North Jakarta.
North Jakarta Eco-Coaslal Tourism is the
marketing plan to introduce local products of
SME’s in North Jakarta. Beside of that, we also
create online campaign to gain online shopper
in digital zone.
The Employers' Association of Indonesia). NHO - Confederation of Norwegian Enterprise.
Chamber of Commerce Indonesia. Ministry of Industry RI. Ministry of SME RI. Province
Govenrmnent of Maluku Province Govenrmnent of Papua Province Govenrmnent of South
Sulawesi. Province Govenrmnent of Palembang. Province Govenrmnent of South Borneo
OUR CLIENT :

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Brosur diyours gov eng

  • 1. Brand Design Agency [You have a life to be loved] GOVERNMENT PACKAGE TO GROW Their Local Products We Help Government
  • 2. The government who succed developing local’s economy is start from the government who understand what is their zone’s core compence. But, after that they still have a big homework. That is how to develop the potential become a brand and runs local economy. Diyours help the government to create local product which have global competitiviness. Towards Indonesian economic acceleration 2025, middle class who have high consumption rate was born. Study of World Bank say, there is 46,5 percent of middle class in Indonesia from 250 million people with buying value as US$2 - US$20 a day. It’s mean, Indonesia have 134 million of middle class. Consumen Profile of middle class is well educated, rich of information, cosmopolit, and technology savy. The amount of Indonesian middle class can describe how great the potential of Indonesian market either as market (demand) or as entrepreneur (supply). THINK GLOBAL.TASTE LOCAL How government can unlock their SME’s potential INDONESIA’S MARKET DEMAND 46,5%
  • 3. 12,1% 11% 13,2%15,2% 8,1% 13,6%10,5% 16% KULINER ADVERTISING ART MARKET ARTPERFORMANCE Established confident the change expected ladoptimistic family person cheerful humanist the savy conqueoror Pleasire seeker spontaneus fun lovingintrovert wallflower MUSIC ARCHITECHGAME MOVIE SOFTWARE DESIGNR&D PUBLISHINGTV & radio Kerajinan FESYEN Creative Industry has contribute Rp104,4 Billion (4,75%) in nations PDB. Diyours will focussing service on top three SME’s subsector, which is fashion, handycraft and culinary as creative economy building’s pedestal. Middle class in Indonesia are dominated by Youth (16%), Women (13,2%) and Netizen (13,6%). Most of them live in urban area. *Source : Ministry of Tourism and Creative Economy- Republic of Indonesia *Source : Lowe Agency, Indonesia’s Consumer Survey MIDDLE CLASS CONSUMER PROFILE INDONESIA’S MARKET SUPPLY Rp.45,8 BilliunRp.33,6 Billion Rp.26,7 Billion
  • 4. Positioning Studies. Market Observation. Trendforecasting Business Coaching : Entrepreneur’s Mindset Increasing production capacity. Decreasing production cost. Product Innovation Logo. Packaging. Marketing Tools. Copyright & Patent. FDA. Halal MUI. etc Online Marketing. Offline Marketing. Community Marketing City Identity. Activation Program. Tourism Marketing. POTENTIAL MAPPING CAPACITY BUILDING PRODUCT DEVELOPMENT BRAND IDENTITY LEGAL & ADMINISTRATION MARKETING PLAN CITY BRANDING OURSERVICES 4 MONTH USD 3000- USD 6,000  2 MONTH USD 2000- USD 5,000  3 MONTH Partnership 2 MONTH USD 1,000- USD 5,000  3 MONTH Partnership 3 MONTH USD 2000- USD 10,000  12 MONTH USD t50,000- USD 100,000 
  • 5. PROJECTSHOWCASE CHALLENGE POTENTIAL MAPPING PRODUCTDEVELOPMENT Scallops Consume Product Seashel Craft Design & Trendforecast Business Management Technical Production Desireability Feasibility Viability The Province of North Jakarta is a coastal area who 70% of people living in low income as a fisherman. How we can maximize the potential on north Jakarta and make local economy growth? We decide to innovating waste of seashell to be premium home decoration How the seashell waste can transform into valuable product? With design thingking concept, we connect artist, marketers and product designer to discover a new product which have a strong brand for North Jakarta city branding. SHELL WASTE BEFORE SERVICE AFTER SERVICE
  • 6. Contact us 087775808151 Office Building, Kelapa 2 Depok West Java- Indonesia diyours.com hello@diyours.com fb.me/diyours @diyours MARKETINGPLANBRANDIDENTITY We design “one village, one product” brand strategy. The main topic is product from the sea. Then, we applied to logo, packaging, marketing tools and brand story of North Jakarta. North Jakarta Eco-Coaslal Tourism is the marketing plan to introduce local products of SME’s in North Jakarta. Beside of that, we also create online campaign to gain online shopper in digital zone. The Employers' Association of Indonesia). NHO - Confederation of Norwegian Enterprise. Chamber of Commerce Indonesia. Ministry of Industry RI. Ministry of SME RI. Province Govenrmnent of Maluku Province Govenrmnent of Papua Province Govenrmnent of South Sulawesi. Province Govenrmnent of Palembang. Province Govenrmnent of South Borneo OUR CLIENT :