Product Positioning Strategy: Samsung Note 10.1 vs iPad 4
FINAL PRESENTATION ADMS 4250Marketing Strategy: Analysis of Positioning Strategies between Competing Firms
INTRODUCTION Direct positioning strategy comparison of Samsung Galaxy Note 10.1 vs. Apple iPad 4 Both the products compete in the Tablet Computer Industry Basic functionalities of a Tablet includes - Browse the internet - Entertainment/Media – Music, videos, pictures, games, etc. - Portable mobile document storage device - Video Teleconferencing Advanced Tablets incorporate technologies such as GPS and Sketchbook.
PRODUCT COMPARISON Samsung Galaxy Note 10.1 Apple iPad 4 10.1 inch LCD Display 9.7 inch LCD 1,280 x 800 Resolution 2,048 x 1,536 Android 4.0 OS iOS 6.0 5MP Rear Camera 5MP $499 (32 GB) Price $499 (16 GB)
PHYSICAL ATTRIBUTES PRICE : Indication of features and quality. Can be as expensive as buying a conventional laptop. STORAGE : 16 GB, 32 GB and 64 GB to hold Media and document files. DISPLAY: Primary interface for user. Preview, edit, browse, etc. RESOLUTION: Clarity and sharpness of picture quality. EXTRA FEATURES : Retina display, Stylus Pen, Phone Capabilities, etc.
PHYSICAL ATTRIBUTESPRESENTATION IN ADVERTISING SAMSUNG GALAXY NOTE 10.1 Informative Advertising – Differentiation based on product attributes. The objective is to provide customers with information about the products Points of Difference. APPLE IPAD 4th GEN Combination of Reminder & Re-enforcement Advertising – Practiced by strong established brands. Reinforcement is aimed at current customers and aims to persuade them that they made the right choice
CONCLUSION The NOTE 10.1 and iPAD 4 DO NOT compete head to head NOTE 10.1 positioning focused on utilization of tablet as Professional and Productivity tool, including and beyond just an entertainment device. NOTE target segment: Students & Professionals iPad 4 positioning focus on Premium, Innovative, High Performance, Media and Functionality utility. iPad 4 target segment: Premium Media Consumers EDUCATIONAL Education & Productivity Note 10.1 iPadP i 4 A D Entertainment ENTERTAINMENT