TERM PROJECT   FUTURE OF MARKETING – MOBILE            MARKETING  FAHME JAHAN, KHRISTON ASHMAN, NIDHI OTWANI,ABDOULAYE TAN...
AGENDA Introduction Impact of Mobile Marketing Situational Analysis Framework Findings Recommendations Q&A
Impact of Mobile Marketing
Impact of Mobile Marketing              79% use smartphone to               help them make shopping               decisio...
Impact of Mobile Marketing
Impact of Mobile Marketing
SWOT      STRENGTHS               WEAKNESSESO Explosive growth of     O Spam  smartphones             O User ExperienceO R...
SWOT    OPPORTUNITIES             THREATSO Continuity of growth   O Identity TheftO Optimization of        O Government  w...
Framework   O Marketing Analysis & Strategies                   STP(Psychographic and Behaviour, relevant &           bran...
Framework          O Tactical Plan                4P’s  PLACE             94% Look for info on their                     ...
Thank you for listening! QUESTIONS??
Presentation Slides for Applied Marketing Management Term Project   Real time Mobility and Local
Presentation Slides for Applied Marketing Management Term Project   Real time Mobility and Local
Presentation Slides for Applied Marketing Management Term Project   Real time Mobility and Local
Presentation Slides for Applied Marketing Management Term Project   Real time Mobility and Local
Presentation Slides for Applied Marketing Management Term Project   Real time Mobility and Local
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Presentation Slides for Applied Marketing Management Term Project Real time Mobility and Local

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Presentation Slides for Applied Marketing Management Term Project Real time Mobility and Local
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Presentation Slides for Applied Marketing Management Term Project Real time Mobility and Local

  1. 1. TERM PROJECT FUTURE OF MARKETING – MOBILE MARKETING FAHME JAHAN, KHRISTON ASHMAN, NIDHI OTWANI,ABDOULAYE TANDIA, ZION MARKREITER & NISHMA RAWAT
  2. 2. AGENDA Introduction Impact of Mobile Marketing Situational Analysis Framework Findings Recommendations Q&A
  3. 3. Impact of Mobile Marketing
  4. 4. Impact of Mobile Marketing  79% use smartphone to help them make shopping decisions  76% of people have directly made a purchase based on search on their smartphone  88% of people use the information they find on their smartphone to take some kind of action within a day  21% look for coupons
  5. 5. Impact of Mobile Marketing
  6. 6. Impact of Mobile Marketing
  7. 7. SWOT STRENGTHS WEAKNESSESO Explosive growth of O Spam smartphones O User ExperienceO Response rates O Privacy concernsO Ease of measurabilityO Cost
  8. 8. SWOT OPPORTUNITIES THREATSO Continuity of growth O Identity TheftO Optimization of O Government websites restrictions andO Browsing speeds regulations O Economy
  9. 9. Framework O Marketing Analysis & Strategies STP(Psychographic and Behaviour, relevant & brand awareness)
  10. 10. Framework O Tactical Plan 4P’s PLACE  94% Look for info on their smartphone.  96% research product or service on their smartphone.  35% make a purchase on smartphone. PRODUCT  96% of smartphone users search for products on their phone  32% change their mind about a product PRICE  55% run price comparison in storesPROMOTION  48% look for promotions and coupons
  11. 11. Thank you for listening! QUESTIONS??

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