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Marketing own product ppt

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product ppt

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Marketing own product ppt

  1. 1. i ii }>'S‘I*I’E"HR'OZ"BUTT’ ‘F FAIZA BAKHTYAR }> FAIZA GUL F ABDUL RAFAY )9 OSAMA KHAN . D_A_N_1_S_I:1_
  2. 2. IN TRODUC TI
  3. 3. MARKETING / "MEETING NEEDS PROF| TAB| L|TY. " / MAINTAINING PROFITABLE RELATIONSHIPS.
  4. 4. WHAT WE MARKETED A PRODUCT: “CHOCONI
  5. 5. VALUE DELIVERY PROCESS 1. CHOOSING THE VALUE: STP 2. PROVIDING THE VALUE 3. COMMUNICATING THE VALUE
  6. 6. CHOOSING THE VALUE: S TP DEMOGRAPHIC VARIABLES ° AGE: PEOPLE OF EVERY AGE GENDER: MALE & FEMALE ° INCOME: RS. 10,000 AND ABOVE ( LOWER, MIDDLE AND HIGH CLASS)
  7. 7. CHOOSING THE VALUE POSITIONING / ‘ TO INCREASE THE LOVE IN FAMILY TO HAVE A TEA TOGETHER WITH CHOCONI CHOCO
  8. 8. PROVIDING THE VALUE / MARKETING MUS T DETERMINE SPECIFIC PRODUCT FEATURES, PRICES, AND DISTRIBUTION.
  9. 9. PRODUCT DESCRIPTION / CHOCONI CHOCO CONTAIN, COCO POWDER, MELTED CHOCOLATE MILK, SUGAR, / IT GIVES THE TASTE IN ONE BITE / IT IS LIKE A DELICIOUS BISCUIT
  10. 10. FACTS / CHOCONI CHOCO BISCUITS ARE HAND-MADE , SWEET AND HEALTHY PRODUCT / NO CONSERVATIVES / PRODUCT '
  11. 11. COMMUNICATING THE VALUE / BY UTILIZING THE SALES FORCE, SALES PROMOTION, ADVERTISING, AND OTHER COMMUNICATION TOOLS TO ANNOUNCE AND PROMOTE THE PRODUCT.
  12. 12. OUR MISSION - “TO OFFER A RANGE 01-‘ PURE CHOCOLATE BISCUITS FOR EVERY STATUS” V , ‘
  13. 13. VISION S TA TEMEN T “TO OFFER THE HOME-MADE DELICIOUS PRODUCT , AT A FAIR AND REASONABLE PRICE
  14. 14. BRAND ELEMENTS / NAME: CHOCONI CHOCO / SLOGAN: THE JOY OF CHOCOLATE BISCUITS
  15. 15. BRAND PERSONALITY / WE CONSIDER THAT OUR PRODUCT PERSONALITY WOULD BE SINCERE TOWARDS OUR CUSTOMERS.
  16. 16. M/ -I'(KI: I INU IVIIX ° PRODUCT - PRICE - PLACE - PROMOTION
  17. 17. PRICE CHOCONI CHOCO IS JUST FOR RUPEES 20/=
  18. 18. PLA CE / AN OUTLET IN HASAN-SQUARE
  19. 19. PROMOTION / TELEVISION / NEWS PAPERS / DOOR TO DOOR
  20. 20. MARKET CHANNELS COMMUNICATION CHANNEL / WE COMMUNICATE WITH OUR TARGET MARKET THROUGH NEWSPAPERS, AND TELEVISION / ALSO BY GOING TO SHOPPING CENTER, SCHOOLS AND UNIVERSITIES TO TASTE A SAMPLE OF OUR PRODUCT +
  21. 21. .. x. I , W”. R I . -. A . . L m I I. av IIIJ. ..» , N. .. .3 . ,, . _ HI» I. .II, ,.. ... ._
  22. 22. MARKET CHANNELS DISTRIBUTION CHANNELS VAS WE ARE INTRODUCING FIRST TIME A PRODUCT IN A UNIVERSITY VSO AT THIS TIME WE HAVE ONLY TWO OUTLET
  23. 23. MARKET CHANNELS SERVICE CHANNEL WE DELIVER THE CHOCONI CHOCO TO OUR CONSUMER ON ORDER. TIME DURATION OF DELIVERY WILL BE DEPEND UPON THE LOCATION OF CUSTOMERS HOME AND CHARGES WILL BE ACCORDING TO THEIR AREA. +
  24. 24. SWOT Analysis STRENGTHS VHAND-MADE PRODUCT V WITHOUT ANY ARTIFICIAL FLAVOR V BAKED WITH SUITABLE TEMPERATURE
  25. 25. SWOTANALYSIS WEAKNESS / A NEW PRODUCT / SIMPLE BISCUITS
  26. 26. SWOTANALYSIS OPPORTUNITY / TO GROW FURTHER FROM SMALL BUSINESS / TO OPEN MORE OUTLETS
  27. 27. THREATS / OTHERS BAKERY COMPETITORS TRY TO MAKEyF1LAVOR BISCUITS WITH SOME THER INGREDIANTS
  28. 28. PRODUCT INFLUENCES CONSUMER BEHAVIOR A CONSUMER BEHAVIOR CAN BE INFLUENCED BY 3 FACTORS 1.CULTURAL FACTOR 2.SOCIAL FACTOR
  29. 29. 1.CULTURAL FACTOR: - / GROWING UP CHILD HAS A GREAT INFLUENCE OVER THE PRODUCT AND IS HIS VALUES, PERCEPTIONS, PREFERENCES AND BEHAVIOR REGARDING PARTICULAR PRODUCT ALSO BE MATCHED BY HIS FAM| LY’S PERCEPTION. +
  30. 30. 2.SOCIAL FACTOR / IN SOCIAL FACTOR THE FRIENDS AND PEER GROUP INFLUENCE ONE OR ENTIRE FAMILY MEMBERS AFTER EXPERIENCES A PARTICULAR PRODUCT IF THOSE PEOPLE LIKE THE PRODUCT BY TESTING ONCE THEN THEY ENCOURAGE OTHERS +
  31. 31. C US TOMERIZA TION / WE EMPOWER OUR CUSTOMER TO SHARE THEIR IDEAS AND DEMAND US WHAT THEY WANT, WE WILL MAKE IT FOR THEM ON ORDER. / EXAMPLE: IF SOME CUSTOMERS WANT TO PUT HONEY ON CHOCOLATE BISCUITS AND THEN "T "'“' ‘ ‘ ‘ ‘
  32. 32. A! .: f ‘ . ‘. -"—’=4- '. —-1 . -J~z_. _ -n. - , —, 5' _r. 6:": -, . .a-¢- T-—« a

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