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114. Teori Motivasi :4. Teori Motivasi : Content TheoriesContent TheoriesPerilaku OrganisasiPerilaku OrganisasiFakultas Ek...
2 Pengertian dan Model MotivasiPengertian dan Model Motivasi Teori hirarki kebutuhan MaslowTeori hirarki kebutuhan Maslo...
3Pengertian dan ModelPengertian dan ModelMotivasiMotivasiPengertianPengertianThe willing to exert high levels of effort to...
4The Motivational Process : An Initial ModelINeed deficiencies“I want to perform well to earnthe promotion.”IVPerformance ...
5Teori hirarki kebutuhan MaslowTeori hirarki kebutuhan Maslow““That people’s needs depend on what they alreadyThat people’...
6Maslow’s Hierarchy of NeedsMaslow’s Hierarchy of NeedsSelfactualizationEsteemSocial / BelongingnessSafetyPhysiologicalSou...
7TEORI DUA FAKTOR FREDERICK HERZBERGTEORI DUA FAKTOR FREDERICK HERZBERGView that job satisfaction results from the presenc...
8Traditional and Herzberg Views of Satisfaction-Traditional and Herzberg Views of Satisfaction-DissatifactionDissatifactio...
9Teori Kebutuhan McClellandTeori Kebutuhan McClellandLearned Needs TheoryLearned Needs TheoryTheory that proposes that a p...
10The theory focus on three needsThe theory focus on three needs1.1. Need for achievementNeed for achievement3.3. Need for...
11Alderfer’s ERG theoryAlderfer’s ERG theoryTheory developed and tested by Alderfer thatTheory developed and tested by Ald...
12ERG Theory Relationships among Frustration,ERG Theory Relationships among Frustration,Importance and Satisfaction of Nee...
13A graphic Comparison of Four Content Theories ofA graphic Comparison of Four Content Theories ofMotivationMotivationMasl...
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4.teori motivasi,content theories

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4.teori motivasi,content theories

  1. 1. 114. Teori Motivasi :4. Teori Motivasi : Content TheoriesContent TheoriesPerilaku OrganisasiPerilaku OrganisasiFakultas EkonomiFakultas EkonomiUniversitas PadjadjaranUniversitas PadjadjaranBandung 2004Bandung 2004
  2. 2. 2 Pengertian dan Model MotivasiPengertian dan Model Motivasi Teori hirarki kebutuhan MaslowTeori hirarki kebutuhan Maslow Teori dua faktor Frederick HerzbergTeori dua faktor Frederick Herzberg Teori kebutuhan McClellandTeori kebutuhan McClelland Alderfer’s ERG theoryAlderfer’s ERG theoryTujuan PengajaranTujuan Pengajaran
  3. 3. 3Pengertian dan ModelPengertian dan ModelMotivasiMotivasiPengertianPengertianThe willing to exert high levels of effort toward organizationThe willing to exert high levels of effort toward organizationgoals, conditioned by effort to satisfy some individual needgoals, conditioned by effort to satisfy some individual needModel MotivasiModel Motivasi Teori hirarki kebutuhan MaslowTeori hirarki kebutuhan Maslow Teori dua faktor Frederick HerzbergTeori dua faktor Frederick Herzberg Teori kebutuhan McClellandTeori kebutuhan McClelland Alderfer’s ERG theoryAlderfer’s ERG theorySource : Stephen P. Robbins
  4. 4. 4The Motivational Process : An Initial ModelINeed deficiencies“I want to perform well to earnthe promotion.”IVPerformance (evaluationof goal accomplished)“Highest ratings on quantity,quality and cost containment.”IIIGoal directed behavior“The Promotion.”IISearch for ways satisfyneeds“I need to show the managerthat I want the promotionwork on tough assignments,work extra hours, help co-worker.”VRewards ofpunishments“Received recognitionaward; granted theopportunity to attendtraining program.”VINeed deficienciesreassessed by theemployee“I still want the promotion.I’ve got to try anotherapproach.”The Employee
  5. 5. 5Teori hirarki kebutuhan MaslowTeori hirarki kebutuhan Maslow““That people’s needs depend on what they alreadyThat people’s needs depend on what they alreadyhave. In a sense, then, a satisfied needs isn’t ahave. In a sense, then, a satisfied needs isn’t amotivator. Human needs, organized in a hierarchy ofmotivator. Human needs, organized in a hierarchy ofimportance, areimportance, are physiological, safety, belongingness,physiological, safety, belongingness,esteem, and self actualizationesteem, and self actualization””Source : Gibson
  6. 6. 6Maslow’s Hierarchy of NeedsMaslow’s Hierarchy of NeedsSelfactualizationEsteemSocial / BelongingnessSafetyPhysiologicalSource : Stephen P. Robbins
  7. 7. 7TEORI DUA FAKTOR FREDERICK HERZBERGTEORI DUA FAKTOR FREDERICK HERZBERGView that job satisfaction results from the presence ofView that job satisfaction results from the presence ofintrinsic motivators and that job dissatisfaction stems fromintrinsic motivators and that job dissatisfaction stems fromnot having extrinsic factorsnot having extrinsic factorsSource : Gibson
  8. 8. 8Traditional and Herzberg Views of Satisfaction-Traditional and Herzberg Views of Satisfaction-DissatifactionDissatifactionI. TraditionalI. TraditionalHigh jobHigh jobdissatisfactiondissatisfactionHigh jobHigh jobsatisfactionsatisfactionII. Herzberg’s two-factor viewII. Herzberg’s two-factor viewLow jobLow jobsatisfactionsatisfactionHigh jobHigh jobsatisfactionsatisfaction(motivator)(motivator)Low jobLow jobdissatisfactiondissatisfactionHigh jobHigh jobsatisfactionsatisfaction(hygiene)(hygiene)Source : Gibson
  9. 9. 9Teori Kebutuhan McClellandTeori Kebutuhan McClellandLearned Needs TheoryLearned Needs TheoryTheory that proposes that a person with a strong need willTheory that proposes that a person with a strong need willbe motivated to use appropriate behaviors to satisfy thebe motivated to use appropriate behaviors to satisfy theneed. A person’s needs are learned from the culture of aneed. A person’s needs are learned from the culture of asocietysocietyThematis Apperception Test (TAT)Thematis Apperception Test (TAT)Projective test that uses a person’s analysis of picture toProjective test that uses a person’s analysis of picture toevaluate such individual differences asevaluate such individual differences as need for achivement,need for achivement,need for power, and need for affiliationneed for power, and need for affiliationSource : Gibson
  10. 10. 10The theory focus on three needsThe theory focus on three needs1.1. Need for achievementNeed for achievement3.3. Need for affiliationNeed for affiliationThe drive to excel, to achieve in relation to a set ofThe drive to excel, to achieve in relation to a set ofstandards, to strive to succeedstandards, to strive to succeed2.2. Need for powerNeed for powerThe need to make others behave in a way that theyThe need to make others behave in a way that theywouldn’t have behaved otherwisewouldn’t have behaved otherwiseThe desire for friendly and close interpersonal relationshipsThe desire for friendly and close interpersonal relationships
  11. 11. 11Alderfer’s ERG theoryAlderfer’s ERG theoryTheory developed and tested by Alderfer thatTheory developed and tested by Alderfer thatcategorized needs ascategorized needs as existence, related-ness and growthexistence, related-ness and growthSource : GibsonExistenceExistence;; needs satisfied by such as food, air, water, pay and working conditionsneeds satisfied by such as food, air, water, pay and working conditionsGrowthGrowth;; needs satisfied by an individual making creative or productive contributionsneeds satisfied by an individual making creative or productive contributionsRelated-nessRelated-ness ;; needs satisfied by meaningful social and interpersonal relationshipneeds satisfied by meaningful social and interpersonal relationship
  12. 12. 12ERG Theory Relationships among Frustration,ERG Theory Relationships among Frustration,Importance and Satisfaction of NeedsImportance and Satisfaction of NeedsFrustrationof growth needsImportanceof growth needsSatisfactionof growth needsFrustrationof relatednessneedsImportanceof relatedness needsSatisfactionof relatedness needsFrustrationof existence needsImportanceof existence needsSatisfactionof existence needsSource : Gibson
  13. 13. 13A graphic Comparison of Four Content Theories ofA graphic Comparison of Four Content Theories ofMotivationMotivationMaslowMaslow(need hierarchy)(need hierarchy)Self-actualizationSelf-actualizationEsteemEsteemBelongingness,Belongingness,social and lovesocial and lovePhysiologicalPhysiologicalHerzbergHerzberg(two factor theory)(two factor theory)The work itselfThe work itself- Responsibility- Responsibility- AdvancementAdvancement- GrowthGrowthAchievementAchievementRecognitionRecognitionQuality ofQuality ofinterpersonal relationsinterpersonal relationsamong peers, withamong peers, withsupervisor, withsupervisor, withsubordinatessubordinatesJob securityJob securityWorking conditionsWorking conditionsSalarySalaryAlderferAlderferGrowthGrowthRelatednesRelatednesssExistenceExistenceMc ClellandMc ClellandNeed forNeed forachievementachievementNeed forNeed forpowerpowerNeed forNeed foraffiliationaffiliationHigherorderneedsBasicneedsMotivatorsHygiensconditions

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