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Breeding success
through openness



Chris Messina           November 6, 2008
Edge of the Web   Perth, Western Australia
@factoryjoe
  #eotw
“Low hills closed in on either side as the
train eventually crawled on to high,
tabletop grasslands creased with snow.
Birds flew at window level. I could see
lakes of an unreal cobalt blue to the north.
The train pulled into a sprawling rail
yard: the Kazakh side of the Kazakhstan-
China border.

                    . . .
“Workers unhitched the cars, lifted them,
one by one, ten feet high with giant jacks,
and replaced the wide-gauge Russian
undercarriages with narrower ones for
the Chinese tracks. Russian gauges, still
in use throughout the former Soviet
Union, are wider than the world standard.
The idea was to the prevent invaders from
entering Russia by train. The changeover
took hours.”

       — Robert D. Kaplan, The Ends of the Earth
☭
“Open is the new Black.”

                                          — Marc Canter
             Taking advantage of open for proprietary purposes
What is “open”?
On-demand
Personal
Engaging
Networked
What is “openness”?
Chris’ Characteristics of
        “Openness”

• atomic
• transparent
• rhizomatic
• organic
• evolutionary
The Rules of BarCamp
• You do talk about BarCamp.
• You do blog about BarCamp.
• If you want to present, you must write your topic and
 name in a presentation slot.

• Only three word intros.
• As many presentations at a time as facilities allow for.
• No pre-scheduled presentations, no tourists.
• Presentations will go on as long as they have to or until
 they run into another presentation slot.

• If this is your first time at BarCamp, you have to
 present.*
Photo by the Ryan King. Shared under Creative Commons.
Source: University of Winnipeg
CM
Source: Coworking on Coding in Paradise
Photo by Chris Messina
coworking.pbwiki.com
paved cowpaths of microformats




          Source: Paul Downey. Shared under Creative Commons.
<a href=“http://factoryjoe.com”
	 >My site</a>
<a href=“http://brynnevans.com”
	 >Brynn</a>
<a href=“http://factoryjoe.com”

 rel=“me”>My site</a>
<a href=“http://brynnevans.com”

 rel=“friend met sweetheart”>Brynn</a>
• hCard
• hCalendar
• hAtom
• XFN
• hResume
• hReview
• hRecipe
• XOXO
• rel-license
• rel-tag
Photo by Tantek Çelik. Shared under Creative Commons.
#eotw
Twitter circa July 2006.
DiSo Project
& the Open Stack
Ingredients

•activities
•contacts, relationships & identity
•services
•permissions & privacy
•groups/groupings
•messaging & notifications
Technologies




           ...++
The Open Stack




             Credit: Joseph Smarr
Google vs Facebook
Openwashing!
...Characteristics

• atomic
• transparent
• rhizomatic
• organic
• evolutionary
WWW Foundation
Open Web Foundation
One Final Thought
Photo by the Charlie Brewer. Shared under Creative Commons.
Source: NASA and STScI
Source: NASA and STScI
Source: NASA and STScI
Published by the Boston Globe. Courtesy SOHO/EIT consortium.
Source: moby.com
Photo by the Erik Natzke. Used without permission.
fin.

me -› factoryjoe.com

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Breeding Success Through Openness