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Pricing Topics For Bar Camp La

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Pricing Topics For Bar Camp La

  1. 1. Pricing Topics for BarCampLA Brad Gilreath FactorHub.com @factorhub
  2. 2. What are your business goals?  To achieve your goals your business must be sustainable….in for the long haul  Why start a business if you have no intention to stick with it  Pricing your services is a key success factor  Asking your potential clients for money affects the ability to achieve your business goals
  3. 3. Why can big consultancies charge big bucks?  Expertise  Methodologies  Documentation  Diversification  Mitigate Risk  Insurance  Training  Sustainable Practices
  4. 4. True Cost of Your Labor  $0, zero, zilch  Time goes by - whether you work or not  Your value is totally subjective  Clients know this and use it against you  What about justifying your value with transparent pricing?
  5. 5. Developing a Pricing Model  Understand the components of your services  Establish long and short term goals  Determine your level of customer care  What costs more to do? – Both real and emotional cost  What is your ideal project?
  6. 6. Segment Your Time  How much time do you devote to categories of work tasks?  Split the numbers between things you prefer and things that you would rather avoid  Charge more for things you would rather avoid  But how much more?
  7. 7. Pricing Methods  Cost Plus Pricing  Value Based Pricing  Factor Based Pricing
  8. 8. Cost Rent, Computers, Advertising, Supplies, Insurance Plus Profit (Typically a percentage) Price Price
  9. 9. Surveys Determine what is valuable Value Increase rate to match value Price Price
  10. 10. Your Factors Travel, Knowledge, Strategy Their Factors Location, Technology, Activities Price Price
  11. 11. Social/Political Agenda Pricing Now versus Never Topics   Green Socially responsible investing   Human Rights The Freelance Economy   Free Speech On-shoring vsOff-shoring   Privacy Actor Activism  Gambling   Free Speech A business owner has freedom to set prices. Aligning price with belief set helps you live by your principles.
  12. 12. Daily Pricing  What does it take to be successful on a daily basis?  Measure over time
  13. 13. Thanks – Let’s Further the Discussion  Twitter.com/factorhub  Skype: factorhub  Otherwise setting up pricing on the web at factorhub.com
  • dnoble

    May. 4, 2009

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