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Facebook Marketing Tips


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Facebook Marketing Tips

  1. 1. Facebook Marketing Tips and Tricks In this presentation you will learn: <ul><li>Tips for going viral on Facebook </li></ul><ul><li>How to optimize your Facebook Page for Google </li></ul><ul><li>What businesses need to know about Facebook </li></ul><ul><li>and Facebook Marketing </li></ul><ul><li>Amazing statistics that set Facebook apart from </li></ul><ul><li>the competition </li></ul><ul><li>How to get more people to become fans </li></ul><ul><li>and “Like” your Facebook Page </li></ul>
  2. 2. How to get more Fans for a Facebook Page <ul><li>Link to Your Page as a Place of Employment </li></ul><ul><li>Offer an incentive for people to sign up (Use Reveal Tabs) </li></ul><ul><li>Install a Facebook “Like Box” </li></ul><ul><li>into your site </li></ul><ul><li>Use @ Status Tagging </li></ul><ul><li>Leverage Traditional Media </li></ul><ul><li>Promote on Twitter </li></ul><ul><li>Promote to your Newsletter </li></ul><ul><li>Build many links to your Facebook page </li></ul>
  3. 3. Tips for Going Viral on Facebook <ul><li>Install Like Buttons into your website. </li></ul><ul><li>Suggest joining your Facebook Page to your Friends (And encourage your friends to suggest to your page </li></ul><ul><li>to their friends). </li></ul><ul><li>Update your status often, and try </li></ul><ul><li>to make it engaging. </li></ul><ul><li>Advertise on Facebook. </li></ul><ul><li>Use a Viral Facebook App from </li></ul><ul><li>Involver, North Social, or Wildfire Apps. </li></ul>
  4. 4. How to Optimize a Facebook Page for Google <ul><li>Research Keywords with Google Keyword Tool </li></ul><ul><li>Choose a custom Facebook url containing the keywords you want to rank for </li></ul><ul><li>Post fresh content often </li></ul><ul><li>Include your keywords in the </li></ul><ul><li>info section of your page </li></ul><ul><li>Build many links to the page you </li></ul><ul><li>are trying to rank with the </li></ul><ul><li>keywords you are trying to rank for </li></ul>
  5. 5. What Businesses Should Know about Facebook <ul><li>(Almost) Everyone is on Facebook </li></ul><ul><li>Facebook Fans buy more stuff from companies they are fans of (On average an extra $71.84 a year) </li></ul><ul><li>Facebook can drive huge traffic </li></ul><ul><li>to your website </li></ul><ul><li>Facebook Pages are favored </li></ul><ul><li>by Google </li></ul><ul><li>The average fan is worth $136.36 </li></ul><ul><li>Facebook pages come with an </li></ul><ul><li>Insights analytics dashboard </li></ul>
  6. 6. Facebook Advertising Tips <ul><li>Split Test your Ads </li></ul><ul><li>Check out the official Ad help center </li></ul><ul><li>Drive traffic to an optimized landing tab </li></ul><ul><li>Advertise a landing page within </li></ul><ul><li>Facebook </li></ul><ul><li>Try to get the best CTR </li></ul><ul><li>(Click thru rate) </li></ul><ul><li>Offer a free gift to fans </li></ul><ul><li>(to convert ad traffic to fans) </li></ul>
  7. 7. Amazing Facebook Statistics <ul><li>There are over 585,000,000 Facebook users </li></ul><ul><li>Over 70% of users are outside the US </li></ul><ul><li>80% of businesses are using Facebook </li></ul><ul><li>More that 20,000,000 people </li></ul><ul><li>fan a new page every day </li></ul><ul><li>Womend have 55% more </li></ul><ul><li>posts than men </li></ul><ul><li>Billions of minutes are </li></ul><ul><li>spent on Facebook each day </li></ul><ul><li>More than 3 billion photos are uploaded to Facebook each month </li></ul>
  8. 8. Thank you very much! This presentation was created by Garin Kilpatrick for Check out our website: