IDEO / OpenIDEO Make-a-thon

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http://make-a-thon.org/

Team: SuperGrannyGeek
Steve O’Connor, Location Lead, IDEO
Claire Qin, Quantitative Strategist , Morgan Stanley
Nathan Waterhouse, OpenIDEO Co-Lead, IDEO
James Turner, UX Researcher, Imagination
Susan Cook, Designer, Native Design ltd
Fergus Doyle, Lead Developer, onefinestay
James McBennett, Founder, Fabsie

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IDEO / OpenIDEO Make-a-thon

  1. 1. Simpelt
  2. 2. Tasks are difficult to do online,especially for the elderly.Our aim is to remove barriers, makingonline tasks easier.
  3. 3. 8 CLICKS to buy MILK
  4. 4. Help, I’m confused. How Many Clicks? Is this everNo Grandma, Listen, going to work?Double-Click theChrome Icon. Everything changes....
  5. 5. IDEASfor super granny geek?
  6. 6. HEATMAPS consistancy A/B instructionFollow Simple/complex manual for internetone big spaghetti remote techclick buttons choice support FAMILY
  7. 7. SIMPeltone click TASKSTAP’n’ROLLSieve
  8. 8. ACCOUNT CAN BE SETUP bya trusted friend.Once initiated, yourinternet is rocket-fast.
  9. 9. Single click tasks
  10. 10. EMAIL JOHN
  11. 11. Call Steve
  12. 12. Weekly shopping
  13. 13. MORE ‘SINGLE CLICK’ APPS
  14. 14. “I think this will work asit would help you do thethings you use most often.”Sainsburys shopper
  15. 15. the tap’n’rollprovides confidence usinga computer for those withdexterity impairments.
  16. 16. SIEVE
  17. 17. simpelt.launchrock.com

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