Museums and the Web 2013 - mobile parade - Paul Stork - Fabrique - 20130420

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Fabrique presentation by Paul Stork at Museums and the Web 2013 in Portland as part of the Mobile Parade on Rijksmuseum website.

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Museums and the Web 2013 - mobile parade - Paul Stork - Fabrique - 20130420

  1. 1. SHOWCASEMobile Parade MW2013
  2. 2. PAUL @FABRIQUEIndustrial design engineerPartner at Fabriquemultidisciplinary design agencybrands, design & interactionthe Netherlands25 museum projects in the past 10 yearsRijksmuseum.nl is the latestRIJKSMUSEUM.NL 2
  3. 3. RIJKSMUSEUM.NL3RIJKSMUSEUM.NL
  4. 4. RIJKSMUSEUM.NLRIJKSMUSEUM.NL 4Video @ http://vimeo.com/64135991
  5. 5. WHY5RIJKSMUSEUM.NL
  6. 6. 99% OF CONCEPT REALIZEDRIJKSMUSEUM.NL 6
  7. 7. SUPER SIMPLERIJKSMUSEUM.NL 7
  8. 8. PARTICIPATIONRIJKSMUSEUM.NL 8
  9. 9. TABLET FIRSTRIJKSMUSEUM.NL 9
  10. 10. AND RESPONSIVE10RIJKSMUSEUM.NL
  11. 11. EXTREME RESULTSAverage visiting time 9 min (iPad 14 min)Average pages per visit 8 (iPad 10)1,8 million unique visitors in less than 6 monthLots of media attentionMore than 65.000 studios created170.000 images downloadedExtreme stability (peak of 85.000 visits/day)11RIJKSMUSEUM.NL
  12. 12. 3 TIPS12RIJKSMUSEUM.NL
  13. 13. 1. STATISTICS, SECRETS AND LIESIf your website is not tablet friendly you willmeasure low tablet usageIs 3 min visit duration good enough?IOS is used enormously but sold lessTablet statistics during tv time (we measured moretablet than desktop users during tv program)So go tablet first, go ipad (for now)Be responsive and adapt13RIJKSMUSEUM.NL
  14. 14. 2. SCRUMRIJKSMUSEUM.NL 14
  15. 15. 2. GET AGILE, BUY THE BOOKRIJKSMUSEUM.NL 15
  16. 16. 3. REACH OUT AND TOUCH16RIJKSMUSEUM.NL
  17. 17. SUMMARY17RIJKSMUSEUM.NL
  18. 18. THREE TIPSSecrets and lies of statisticsGet agile, evolve, use scrumSize doesnt matter, touch doesRIJKSMUSEUM.NL 18
  19. 19. SO REACH OUT AND TOUCH@PaulvanFabriquePaul@fabrique.nlwww.fabrique.nlBook "get agile" by Pieter Jongerius ea is sold atAmazon19RIJKSMUSEUM.NL
  20. 20. 20MOBILE CONVENTION 2011

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