7. 6. 2012 English version15 Best Tips For Facebook Ads Jindřich Fáborský -‐ igloonet s.r.o.
( 15 super Dpů pro reklamy na Facebooku.1. Make overall spent budget more than 10 000 GBP and get invoicing monthly
( ZÁKLADY VYUŽÍTÍ SOCIÁLNÍCH SÍTÍ PRO MARKETING FIREM A PROJEKTŮ .2. Do you know? Facebook Ads targetd to Facebook (Pages, Events, Apps) are 45 % cheaper than those targeted to website (out of Facebook)? Source: Studie TBG Digital Q4 2011 -‐ hep://t.co/0EqksMAS
( 15 super Dpů pro reklamy na Facebooku.3. Sponsored stories are powerful adverDsing tools for Pages with many fans
( 15 super Dpů pro reklamy na Facebooku. 4. Tips and tricks for sponsored stories93 characters Include video Use your 93 characters in sponsored story to get users aBenCon. Be diﬀerent. Include video, likable content or interesCng photos.
( 15 super Dpů pro reklamy na Facebooku. 5. Many fans, no relaDonship This adverCsing form shows a high CTR, low CPC and Especially with targeDng on users in mainly lowest price per fan. age category 13-‐17, you get for liele money a lot of people, who However, fans oien enter this relaDonship, without even dont even know they are your fans= cheap adverDsing acDvity looking at your page and knowing what are you doing. Do without value. they even have value for you?
( 15 super Dpů pro reklamy na Facebooku.6. Do not undervaluate the sense of Landing Pages They are sDll working! Do you invest to Facebook Ads? Landing page is must! Without Landing Page With Landing Page heps://www.facebook.com/NewZealandNatural/app_427291560618178 For illustraCve purposes only
( 15 super Dpů pro reklamy na Facebooku.7. Put the video on your landing page Call to acDon For illustraCve purposes only
( 15 super Dpů pro reklamy na Facebooku.8. Get the lowest CPC Clicks = CPC -‐ More clicks your ad get (in absolute numbers), less price you pay per one click. -‐ You are able to get really low CPC when you target broader group of users (200 000+).
( 15 super Dpů pro reklamy na Facebooku. 9. Invest your Dme in developing a rigid structure of Ads. CampaignsAbstracDon Web FB Page Campaigns have separate budget and Dme schedule. New products New products 40 % SALE 40 % SALE Fans acquiring Fans acquiring Friends Target group 1 Target group 2 Target group 1 Target group 2 Target Group 1 Target Group 1 activity A B C D A B C D A B C D A B C D A B C D A B C D M Z A/B Use 4 Ads per Campaign. tesDng -‐ Male vs. Female Test and ﬁnd Ads which perform beBer. Ads (variants) Appropriate structure= funcDonal tesDng tool= lowering CPC tool, higher conversion= long-‐term eﬀecDve campaign
( 15 super Dpů pro reklamy na Facebooku. 10. DuDfully keep to the system of tracking and measuring1. Create your own scheme 2. Mark all the hyperlinks with Google URL Builder 3. measure the eﬀects in Google AnalyDcs 4. Improve your ads on Facebook.
( 15 super Dpů pro reklamy na Facebooku. 11. How to deal with Ads faDgue? Ads targeted on Dght segment of users(<10 000) tend to get faDgued. It is good to rotate several eﬀecDve opDons(capmaigns or ads) every day.
( 15 super Dpů pro reklamy na Facebooku. 12. Don’t show social acDvityIt can increase your It takes oien most of the people CTR away from the intended website!
( 15 super Dpů pro reklamy na Facebooku.13. Get AeenDon with proper, interesDng and relevant Ad images. Beeer images = Higher CTR! Use: -‐ horizontally oriented images -‐ high contrast -‐ colors diﬀerent from Facebook colors -‐ call to acDon -‐ women :) -‐ interessDng objects considering the target group -‐ anything, what will diﬀerenDate you! For illustraCve purposes only
( 15 super Dpů pro reklamy na Facebooku.14. Persuade Facebook to prefer your Ads. Do you need to spend f.e. 100 $ and Facebook are not selling you Ads properly. Try to setup your daily budget much higher.
( 15 super Dpů pro reklamy na Facebooku. 15. Always use Facebook Power Editor.Google Chrome Extension: heps://www.facebook.com/ads/manage/powereditor/
( 15 super Dpů pro reklamy na Facebooku.Stay in touch Jindrich Faborsky -‐ www.faborsky.cz -‐ My English Twieer: @JindrikFaborsky Personal blog hep://www.onestepoutoﬂine.com Drop me a line: firstname.lastname@example.org Agency I have been working for: igloonet, s.r.o. -‐ Czech Republic www.facebook.com/igloonet www.twieer.com/igloonet či www.twieer.com/JindrikFaborsky igloonet