Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

StartApp. Dall'App alla Startup #bto2011

7,979 views

Published on

Presentazione al BTO2011 di Firenze. Come affrontare un progetto di un APP e portarlo ad esser una startup. Dall'idea, al modello di business alla viralizzazione.

Published in: Business
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

StartApp. Dall'App alla Startup #bto2011

  1. 1. Fabio Lalli Firenze, 02 dicembre 2011 StartApp Dall’App alla Startup.sabato 3 dicembre 11
  2. 2. Fabio Lalli Fondatore e Presidente Associazione Indigeni Digitali Progetti: YepLike, Baby20, Backupr, Followgram, iQuii Autore del libro “Geolocalizzazione e Mobile Marketing” Geek. Hacker. Papà.sabato 3 dicembre 11
  3. 3. In questo mondo di appsabato 3 dicembre 11
  4. 4. App Native vs HTML5 APP NATIVE HTML5 PRO PRO • Notifiche push geolocalizzate • Costa poco • Accesso a tutti i sensori • Veloce da sviluppare • Pubblicazione gli stores • Facile da aggiornare • Modalità offline • Accessibile ovunque • Interfaccia veloce • Streaming media CONTRO CONTRO • Costosa • Mancanza notifiche push • Meno flessibilità • Niente stores • Tempi aggiornamento lunghi • Funziona solo online • Legame dispositivosabato 3 dicembre 11
  5. 5. Perchè andare su mobile • Contatto con i Clienti • Operatività • Ampliamento offerta • Diffusione informazioni • Necessità del brand • Immagine e comunicazionesabato 3 dicembre 11
  6. 6. Vantaggi • Valorizzazione del brand • Nuovi clienti • Feedback • Engagement • Nuove fonti di revenuesabato 3 dicembre 11
  7. 7. ATTENZIONE! La creazione di applicazioni di successo richiede molto di più di buone competenze di sviluppo e creatività.sabato 3 dicembre 11
  8. 8. 3 errori da evitare.sabato 3 dicembre 11
  9. 9. Sviluppare senza pensaresabato 3 dicembre 11
  10. 10. Business Plan senza Business Modelsabato 3 dicembre 11
  11. 11. App StartUpsabato 3 dicembre 11
  12. 12. StartAppsabato 3 dicembre 11
  13. 13. Ideasabato 3 dicembre 11
  14. 14. Qualche suggerimento • Identi care il pubblico • Individuare le esigenze • Costruire il messaggio • Evidenziare l’unicità • Facilità d’uso • Individuate il teamsabato 3 dicembre 11
  15. 15. 5 cose da sapere per fare StartAppsabato 3 dicembre 11
  16. 16. Nessun Business 1 Plan sopravvive al primo incontro con il cliente.sabato 3 dicembre 11
  17. 17. Sticking to a planning Il Business Plan va bene per un piano di lavoro su un futuro noto e document works for a conosciuto. Non per una startup. known future, notstartup La maggior parte delle for a start-up context. muore perchè non ha saputo reagire ai cambiamenti. Plan’s fail in start-ups. Favorite un approccio lean.sabato 3 dicembre 11
  18. 18. 2 Il Business Plan non è il Business Modelsabato 3 dicembre 11
  19. 19. De nizione di Business Plan Il Business Plan descrive che cosa, quanto tempo e quanti soldi ti serviranno per mettere in pratica il tuo Business Modelsabato 3 dicembre 11
  20. 20. De nizione di Business Model Il Business Model spiega come lAzienda crea, fornisce e acquista valore.sabato 3 dicembre 11
  21. 21. The Business Model Canvassabato 3 dicembre 11
  22. 22. Business Model Canvas E’ un quadro d’insieme che permette di visualizzare facilmente le relazioni tra i vari elementi del Business Model. E’ stato inventato da Alexander Osterwalder, pubblicato nel suo libro Business Model Generationsabato 3 dicembre 11
  23. 23. 9 Building Blockssabato 3 dicembre 11
  24. 24. Customer Segments 1 Cosa è? Sono i clienti divisi in gruppi per bisogni, interessi, tipo di relazione, profitto e canali di distribuzione A cosa serve Descrive i clienti, dividendoli in classi e da modo capire i bisogni, per cosa sono disposti a pagare e che potenziale hanno images by JAMsabato 3 dicembre 11
  25. 25. Value Proposition 2 Cosa è? E’ tutto quello che ha valore per i vostri clienti e che la vostra società è in grado di offrire A cosa serve Descrive il valore, i prodotti ed i servizi erogati classificandoli in base ai clienti images by JAMsabato 3 dicembre 11
  26. 26. Channels 3 Cosa è? Sono i mezzi con cui il vostro servizio, descritto nella value proposition, raggiunge il cliente attraverso comunicazione, distribuzione e rete di vendita. A cosa serve Descrive tutti i canali, i mezzi e le modalità in cui arriverete ai vostri clienti. Circoscrive il ciclo di vita dell’acquisto e l’esperienza dell’acquisto dell’utente. images by JAMsabato 3 dicembre 11
  27. 27. Customer Relationships 4 Cosa è? Sono tutte le modalità in cui l’azienda si mette in relazione con il cliente e la modalità con cui gestisce la relazione con il cliente. A cosa serve Descrive l’esperienza del cliente ed il modo in cui l’azienda rafforza la propria immagine sul mercato e misura l’efficacia delle proprie relazioni. images by JAMsabato 3 dicembre 11
  28. 28. Revenue Streams 5 Cosa è? Sono tutti i possibili incassi generati dai diversi clienti, segmentati per categoria, valore e tipologia di cliente A cosa serve Descrive il pricing ed i livelli e le tipologie di servizio e in che modo i clienti effettuano il pagamento images by JAMsabato 3 dicembre 11
  29. 29. Key Resources 6 Cosa è? Sono tutto ciò che serve all’azienda per riuscire a produrre il valore da offrire al cliente: risorse fisiche, intellettuali, umane, finanziarie A cosa serve Descrive ed elenca tutte le risorse necessarie e in che modo sono in relazione con il valore offerto. images by JAMsabato 3 dicembre 11
  30. 30. Key Activities 7 Cosa è? Sono tutte le attività necessarie alla creazione del valore offerto al cliente: progettare, sviluppare, produrre, inventare, pubblicizzare. A cosa serve Descrive l’elenco delle attività e la relazione con il valore offerto. images by JAMsabato 3 dicembre 11
  31. 31. Key Partners 8 Cosa è? Sono tutte le aziende partner con le quali si vogliono instaurare dei rapporti al fine di creare valore da offrire al cliente: alleanze, partnership, fornitori, cooperazioni. A cosa serve Descrive tutte le relazioni chiave da instaurare per ridurre i costi, diminuire i rischi, individuare fornitori con prodotti speciali e alleanze strategiche in termini di posizionamento e marketing. images by JAMsabato 3 dicembre 11
  32. 32. Cost Structure 9 Cosa è? Sono tutti i costi sostenuti dall’azienda per le risolrse, le attività ed i partner. A cosa serve Definisce l’elenco dei costi fissi e variabili che l’azienda dovrà affrontare. images by JAMsabato 3 dicembre 11
  33. 33. key value customer activities proposition relationships key customer partners segments cost revenue structure key streams resources channels images by JAMsabato 3 dicembre 11
  34. 34. The Business Model Canvas Key Key Value Customer Customer Partners Activities Proposition Relationships Segments Key Channels Resources Cost Revenue Structure Streamssabato 3 dicembre 11
  35. 35. Prendetevi il 3 tempo di pensare possibili alternativesabato 3 dicembre 11
  36. 36. La stessa tecnologia, lo stesso prodotto o servizio, può avere numerosi business model Non innamoratevi della prima idea.sabato 3 dicembre 11
  37. 37. Chiedetevi se avete altri modelli di businesssabato 3 dicembre 11
  38. 38. Testate il modello di might look grea a business model business. paper... building block building buildin block g blo building block block ck building block buildin block g building building block hon block buildin block g building build block blocing k buildin block gsabato 3 dicembre 11
  39. 39. Nella vostra testa tutto funziona... ...la realtà è che il cliente la pensa diversamente.sabato 3 dicembre 11
  40. 40. this business model testing process is called Customer Development Customer Development customer customer customer company discovery validation creation building pivot Search Executionsabato 3 dicembre 11
  41. 41. this business model testing process is calledCustomer Discovery Customer Development customer customer customer company discovery validation creation building pivot La customer discovery ha l’obiettivo di individuare i clienti e comprendere se il problema che la startup vuole risolvere è effettivamente importante per i clienti.sabato 3 dicembre 11
  42. 42. this business model testing process is calledCustomer Validation Customer Development customer customer customer company discovery validation creation building pivot Nella fase di customer validation è necessario definire un processo ripetibile di vendita e dimostrare che la startup ha effettivamente individuato il segmento di clienti e di mercato.sabato 3 dicembre 11
  43. 43. this business model testing process is calledCustomer Creation Customer Development customer customer customer company discovery validation creation building pivot Nella fase di customer creation l’obiettivo è iniziare a rispondere alla domande dei clienti.sabato 3 dicembre 11
  44. 44. this business model testing process is calledCustomer Building Customer Development customer customer customer company discovery validation creation building pivot Nell’ultima fase, la company building, ci si focalizza sul passaggio da organizzazione informale, a una struttura formale con una organizzazione e ruoli ben definitisabato 3 dicembre 11
  45. 45. Lanciare la 4 StartAPP e seguirla. Prima e... dopo!sabato 3 dicembre 11
  46. 46. Social media Blogging Pricing Update Feedback Strategiasabato 3 dicembre 11
  47. 47. Be viral. 5 Il marketing tradizionale qui non funzionasabato 3 dicembre 11
  48. 48. Eh già.... Di solito le startup non hanno soldi. Gli utenti hanno molte più informazioni e scelte a disposizione.sabato 3 dicembre 11
  49. 49. E quindi?sabato 3 dicembre 11
  50. 50. Stupisci gli utenti. “Something remarkable is worth talking about...It’s a Purple Cow… Remarkable marketing is the art of building things worth noticing right into your product or service.” Seth Godinsabato 3 dicembre 11
  51. 51. Cattura gli in uencer. “10% influence the purchasing behavior of the other 90%” Malcolm Gladwell The Tipping Pointsabato 3 dicembre 11
  52. 52. Fidelizza i tuoi utenti. “A happy customer is the greatest endorsement” Mesabato 3 dicembre 11
  53. 53. Domande?sabato 3 dicembre 11
  54. 54. Biografia e link • http://www.slideshare.net/ Alex.Osterwalder/lift11-presentation • http://www.slideshare.net/torrg/lean- startup-business-model-pattern • http://www.slideshare.net/techdude/ business-model-generation Nota: le immagini e le slide relative al Business Model Canvas sono state prese dalle slide di Alexander Osterwaldersabato 3 dicembre 11
  55. 55. Grazie. I miei contatti: Blog: http://fabiolalli.com Twitter: @fabiolalli Skype: fabiolalli Fabio Lalli BTO 2011 - Firenze Firenze, 02 dicembre 2011sabato 3 dicembre 11

×