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Ride the wave - How to approach a market continuously change

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A small presentation that aims to highlight the change resulting from arrival of digital and mobile in particular, the impact to the market, businesses and people

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Ride the wave - How to approach a market continuously change

  1. 1. Ride the wave. Fabio Lalli - IQUII Roma, 09 Luglio 2016 How to approach a market continuously change
  2. 2. Something is changed.
  3. 3. But, what in particular?
  4. 4. During the last 26 years INTERNET MOBILE IOT
  5. 5. 20161990 vs <0,2% populations analogic voice disposable >50% populations digital data multipurpose Telephone Smartphone
  6. 6. 20161990 vs tangible simple to measure hard to climb slowness of markets bloated structure intangible complex to be measured easy to climb high market dynamism agile structures Physical Digital
  7. 7. The digital revolution
  8. 8. A change with more waves. Tech Channels Engagement
  9. 9. Waves, WTF?
  10. 10. Latecomers Second
 Mass First massEarly Adopters Innovators The Abiss Technology Adoption Process Next wave From Traditional approach
  11. 11. …to Digital Approach. Latecomers Second
 Mass First massEarly Adopters Innovators
  12. 12. Focus on three details Frequency Width Velocity
  13. 13. The shark tail of disruption
  14. 14. Yep, a shark.
  15. 15. The change is disruptive Frequency WidthVelocity Approach ResilienceModels Needs Market Volume
  16. 16. The new elements 
 into a change Tech Channel Engagement Expectations Competitiveness
  17. 17. < Marketing
 Model R&D Development Revenue
 Model Business are changed Competitiveness
  18. 18. < Alternative Reactivity Perception Feedback People are changed Expectations
  19. 19. Market effects?
  20. 20. + Smartphone + Discount retailers + Retail Medical Clinics + Online Job Boards + Community College + Fixed telephony + Supermarkets + Traditional medical practices + ad newspapers + traditional colleges Disrupted Overwhelmed
  21. 21. + Amazon + iTunes + Youtube + Netflix + Mobile Computing + Social Networking + Digital photography + Apple + Brick and Mortar Shopping + Music industry + Television + BlockBuster + Traditional sites + Organizations membership + Kodak + Nokia Disrupted Overwhelmed
  22. 22. So, what can we do?
  23. 23. + Focus on model and on sustainability + Attention to user and purpose + Eliminate barriers: cultural and technological + Encourage experimentation + Simplify, not stratify + Connect people + Build a platform + Create a perfect user experience Practically
  24. 24. Are You ready 
 to ride the wave?
  25. 25. Be a surfer.
 Yo. Fabio Lalli IQUII - Co-Founder & CEO 335.410.196 - fabio.lalli@iquii.com

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