URL Best Practices | Rand Fishkin | SMX East NYC 2009
1. URL Best Practices
Based on Correlation Data
Rand Fishkin | SMX East NYC 2009
2. Correlation Data Set
10,000 Queries
Google.com United States Only
Range of Head, Middle & Tail Queries
1-6 Word Queries
Excludes Queries w/ Fewer than 25 Results
Collected Oct. 1-3, 2009
3. Correlation IS NOT Causation
If T = Temperate in Manhattan and I = # of ice cream
vendors out, then correlation coefficient T:I is quite
positive. Does this prove that ice cream vendors cause
it to be hot?