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SEO e Social - Unindo o sentimento das pessoas ao search engine

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SEO e Social - Unindo o sentimento das pessoas ao search engine

  1. 1. SEO e Social Unindo o sentimento das pessoas ao search enginePor Fábio Ricotta, Co-Fundador da MestreSEOEDTED Porto Alegre - Outubro de 2011
  2. 2. Palestra oferecida por:
  3. 3. @fabioricotta
  4. 4. facebook.com/fabioricotta ...
  5. 5. slideshare.net/fabioricottaVocê pode baixar esta e todas as outras palestras...
  6. 6. Entendendo Princípios Como o Google funciona
  7. 7. Diretórios
  8. 8. Diretórios
  9. 9. Diretórios
  10. 10. Os Mecanismos de Busca?
  11. 11. Tradução do Mundo Real
  12. 12. Rankings na Web
  13. 13. O Funcionamento
  14. 14. Googlebot, o Robô do Google
  15. 15. A Internet
  16. 16. As Fórmulas
  17. 17. Mundo Científico
  18. 18. Artigos Científicos
  19. 19. Artigos Científicos
  20. 20. Artigos Científicos
  21. 21. O PageRank
  22. 22. PageRankLarry PageCriou o PageRank em 1995, na Universidade deStandford
  23. 23. Popularidade linkhttp://www.outrosite.com/pagina1.html http://www.meusite.com/paginaA.html
  24. 24. Popularidade linkhttp://www.outrosite.com/pagina1.html http://www.meusite.com/paginaA.html
  25. 25. Popularidade linkhttp://www.outrosite.com/pagina1.html http://www.meusite.com/paginaA.html
  26. 26. Popularidade link http://www.outrositeA.com/pagina1.htmllink http://www.outrositeB.com/pagina2.html http://www.meusite.com/paginaA.html link http://www.outrositeC.com/pagina3.html
  27. 27. Fácil demanipular!
  28. 28. O TrustRank
  29. 29. TrustRank
  30. 30. TrustRankConfiança 100%
  31. 31. TrustRankConfiança 99.85%
  32. 32. TrustRank Confiança 96%
  33. 33. Ainda consigopensar em formas de manipular!
  34. 34. O Social Rank
  35. 35. Pessoas Escolhem o Melhor
  36. 36. 40 Milhões de usuários
  37. 37. Humm... aqui não parece tão fácil assim.
  38. 38. O que é SEO?Explicando esta “sopa de letrinhas”
  39. 39. SEODefinição1. SEO (Search Engine Optimization) é um conjunto de estratégias para angariar mais visitas e conversões de busca orgânica.
  40. 40. *
  41. 41. *
  42. 42. *
  43. 43. Social + SEOComo as pessoas estão influenciando o Google
  44. 44. O Google +1
  45. 45. A SERP do Google
  46. 46. A SERP do Google
  47. 47. A SERP do Google
  48. 48. De onde ele obtém estes dados?
  49. 49. Rede de Contatoshttp://www.google.com/s2/search/social?hl=pt-BR
  50. 50. Rede de Contatoshttp://www.google.com/s2/search/social?hl=pt-BR
  51. 51. A própria SERP do Google
  52. 52. A própria SERP do Google
  53. 53. A Página do Website
  54. 54. A Página do Website
  55. 55. Google+
  56. 56. Google+
  57. 57. Como isso ajuda o Google?
  58. 58. Feedback de Usuários
  59. 59. Feedback de Usuários
  60. 60. Feedback de Usuários
  61. 61. Feedback de Usuários
  62. 62. Controle de Spam
  63. 63. Controle de Spam Fontes com mais confiança
  64. 64. Controle de Spam Posso realmente confiar nestes resultados?
  65. 65. Como isso ajuda o usuário?
  66. 66. Experiência de uso com...
  67. 67. PERSONALIZAÇÃO
  68. 68. PERSONA-O QUÊ?
  69. 69. Eu sou eu.
  70. 70. Implementação do +1
  71. 71. Implementação do +1http://www.google.com/intl/pt-BR/webmasters/+1/button/
  72. 72. A conclusão é simples: Eu preciso que as pessoas “tuitem”,compartilhem no Facebook e marquem +1 nas minhas páginas!
  73. 73. Mas como?Como ganhar estes tweets, +1s e likes?
  74. 74. Satisfação do UsuárioOfereça o que eles querem
  75. 75. ExemplosComo os outros já fazem isso
  76. 76. eCommerce
  77. 77. eCommerce
  78. 78. Botões de Compartilhamento
  79. 79. Página de Resultado do Google
  80. 80. Página de Resultado do Google
  81. 81. Agências / Empresas
  82. 82. Sobre a Empresa
  83. 83. Sobre a Empresa
  84. 84. Portfolio
  85. 85. Portfolio
  86. 86. Portal de Notícias
  87. 87. Breaking News
  88. 88. Breaking News
  89. 89. Infográficos
  90. 90. Infográficos
  91. 91. Infográficos
  92. 92. Infográficos
  93. 93. Viagens e Turismo
  94. 94. Photo Fakeouts
  95. 95. Photo FakeoutsMais de 1.800 Shares (FB) para esta página!
  96. 96. Photo Fakeouts Mais de 11.000 Links para esta página!
  97. 97. Música
  98. 98. http://blog.last.fm/2010/12/16/the-data-behind-best-of-2010
  99. 99. O que as pessoas querem?Descobrindo as necessidades das pessoas
  100. 100. Yahoo! Respostas
  101. 101. http://br.answers.yahoo.com/
  102. 102. Google
  103. 103. Hãããã..?!?!
  104. 104. Twitter
  105. 105. http://twitter.com/#!/search-home
  106. 106. Facebook
  107. 107. http://www.facebook.com/fabioricotta/posts/2179945212843
  108. 108. FerramentasPara analisar e descobrir cases
  109. 109. SharedCount.com
  110. 110. Delicious
  111. 111. Facebook Insights
  112. 112. Open Site Explorer
  113. 113. TrackingGravando os dados de social media
  114. 114. Google Analytics
  115. 115. Tracking através do Google Analytics
  116. 116. Tracking através do Google Analytics
  117. 117. Tracking através do Google Analyticshttp://code.google.com/apis/analytics/docs/tracking/gaTrackingSocial.html
  118. 118. Tracking através do Google Analytics
  119. 119. Tracking através do Google Analytics
  120. 120. Webmaster Tools
  121. 121. Google Webmaster Tools
  122. 122. Google Webmaster Tools
  123. 123. Google Webmaster Tools
  124. 124. Google Webmaster Tools
  125. 125. Google Webmaster Tools
  126. 126. Mensagem Final
  127. 127. Construa conteúdo que as pessoas querem!
  128. 128. Satisfeitas, estas pessoas irão:criar links, “tuitar”, “facebookar”, “plusonar”, compartilhar de todas as formas possíveis!
  129. 129. E no final das contas, você irá aparecer melhor no Google.
  130. 130. Oferecimento da palestraMuito Obrigado!Dúvidas?ContatoTwitter: @fabioricottaEmail: fabioricotta@mestreseo.com.brWebsite: www.mestreseo.com.br

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