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define:Link Building<br />Link Building é o processo de aquisição de linkspara um determinado website com a finalidade de ...
Benefícios de se ganhar links<br />http://www.seomoz.org/article/search-ranking-factors<br />
Porondecomeçar?<br />
LinkagemInterna<br />Otimização da linkagem interna:<br />Veja quais são as páginas que mais recebem visitas no seu websit...
LinkagemInterna<br />Evite a canibalização<br />Não faça um link com a mesma âncora para páginas diversas<br />Foque a sua...
Semântica dos Links<br />Qual o melhorcaso?<br />Para ótimas dicas de SEO, confira http://www.mestreseo.com.br.<br />Para ...
Desafios do Processo<br />É trabalhoso<br />É chato<br />É ingrato<br />Masdáresultado!<br />
Conteúdo de Qualidade<br />Content is Queen! (Backlinks are King)<br />Façaconteúdo de qualidade<br />Crietítulosotimizado...
Widgets/Badges<br />Widgets<br />Aplicaçõesqueintegram o seuconteúdo<br />Badges<br />Selos de promoção<br />Selos de top ...
Diretórios<br />Cadastraremdiretórios é um bomnegóciodesdeque, elespassem juice!<br />Passosparadescobrir um bomdiretório:...
Social Bookmarking<br />O Brasilestárepleto de sites “digg-like”:<br />diHiTT<br />Ueba<br />Linkk<br />Rec6<br />etc…<br ...
Troca de Links e Parcerias<br />É um processocomumnablogosferabrasileira;<br />Nãoexagere, oumelhor, nãofaçatroca de links...
Paramosporaqui?<br />
Press Releases <br />O que é um PR?<br />A importância para o SEO:<br />Geram links de diversas fontes<br />Você normalmen...
Submissão de Artigos<br />Vocêconsegue links no conteúdoouaindanacaixa de “Sobre o autor”.<br />Algunsdiretórios de artigo...
Guest Posts<br />É uma forma efetiva de expandir a suamarca e ganhar links valiosos;<br />Sempreproduzaconteúdo de qualida...
TemasparaWordpress<br />Crie um tema bonito e atrativo;<br />Nãoesqueçade:<br />Inseriro seu link no rodapé do tema.<br />...
APIs<br />Vocêpossui um conteúdointeressante? Crieuma API!<br />Divulgueesta API:<br />http://www.programmableweb.com/apil...
Estudos e Pesquisas<br />Vocêrealizapesquisasouestudosnasuaárea? Divulgue-as na internet.<br />Formas de divulgação:<br />...
Mais?<br />
Link Bait<br />Como o nome sugere, é uma isca para links – um conteúdo (vídeo, texto, conjunto de imagens, documento, widg...
Programas de Afiliação<br />Se vocêoferecealgumprodutoouserviçoque é vendidodiretamente no seu website, penseemcriar um pr...
Link Mining<br />Demandamuitashoras e é poucorecompensador… masfunciona!<br />Como fazer?<br />Utilize as consultasavançad...
Link Building Queries<br />Procure por blogs e sites quepermitemcomentários com tags HTML:<br />[Allowed HTML tags:] “keyw...
Link Building Queries<br />Procure por emails de alguém:<br />site:[sitedaempresa.com] + [nome] + email<br />site:[sitedae...
Momento NegroComprade Links<br />
Compra de Links<br />Dicasparacomprar links:<br />Procure websites que querem monetizar o seu conteúdo, mas não aqueles qu...
Ferramentas<br />
Yahoo! Site Explorer<br />
Google Webmaster Tools<br />
Linkscape<br />
Linkscape<br />
Link Intersect<br />
Majestic SEO<br />
Xenu Link Slueth<br />
Obrigado!<br />Dúvidas?<br />Contato<br />Email: fabioricotta@mestreseo.com.br<br />Twitter: @fabioricotta<br />Website: w...
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Linkbuilding - Aquisição de Links sem Mistério

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Apresentação realizada em Belo Horizonte no SEM Estratégico. A apresentação focou em técnicas de Linkbuilding e ferramentas para ajudar o processo.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Linkbuilding - Aquisição de Links sem Mistério

  1. 1.
  2. 2. define:Link Building<br />Link Building é o processo de aquisição de linkspara um determinado website com a finalidade de aumentar a suapopularidadena Internet.<br />
  3. 3. Benefícios de se ganhar links<br />http://www.seomoz.org/article/search-ranking-factors<br />
  4. 4. Porondecomeçar?<br />
  5. 5. LinkagemInterna<br />Otimização da linkagem interna:<br />Veja quais são as páginas que mais recebem visitas no seu website;<br />Marque quais palavras-chave elas abordam;<br />Verifique o posicionamento destas páginas nos Search Engines;<br />Relacione uma palavra-chave com cada página;<br />Ao encontrar uma destas palavras em um artigo ou conteúdo, faça um link para a página escolhida.<br />Não deixe links internos apontando para páginas não existentes<br />
  6. 6. LinkagemInterna<br />Evite a canibalização<br />Não faça um link com a mesma âncora para páginas diversas<br />Foque a sua linkagem na principal página do assunto<br />
  7. 7. Semântica dos Links<br />Qual o melhorcaso?<br />Para ótimas dicas de SEO, confira http://www.mestreseo.com.br.<br />Para ótimas dicas de SEO clique aqui.<br />Um site com ótimas dicas de SEO.<br />
  8. 8. Desafios do Processo<br />É trabalhoso<br />É chato<br />É ingrato<br />Masdáresultado!<br />
  9. 9. Conteúdo de Qualidade<br />Content is Queen! (Backlinks are King)<br />Façaconteúdo de qualidade<br />Crietítulosotimizados e chamativos<br />Utilize de lista de “top 10”, “melhoresdasemana”, “50 dicas” e etc…<br />Não se esqueça dos comentários<br />
  10. 10. Widgets/Badges<br />Widgets<br />Aplicaçõesqueintegram o seuconteúdo<br />Badges<br />Selos de promoção<br />Selos de top usuários<br />Selos de parcerias<br />
  11. 11. Diretórios<br />Cadastraremdiretórios é um bomnegóciodesdeque, elespassem juice!<br />Passosparadescobrir um bomdiretório:<br />Verifique se o diretórionãovende links;<br />Verifique se a páginaquevocêvaiincluir o seu website está no cache do Google;<br />Veja se existemmais do que 80 links nacategoriaquevocêquerincluir o seu website;<br />Veja se a categoria de inclusãopossuimR e mTbons;<br />Veja se a categoriapossuiPageRank – nada de grey bar!<br />Não se esqueça de diversificar o seutítulo e descriçãoemcadadiretóriocadastrado<br />
  12. 12. Social Bookmarking<br />O Brasilestárepleto de sites “digg-like”:<br />diHiTT<br />Ueba<br />Linkk<br />Rec6<br />etc…<br />A maioria dos links são “do follow”;<br />Elesindexamrapidamente;<br />É uma boa fonteparaconseguirâncorasdiversificadas;<br />
  13. 13. Troca de Links e Parcerias<br />É um processocomumnablogosferabrasileira;<br />Nãoexagere, oumelhor, nãofaçatroca de links!<br />Parceriassão boas, mastambémnãoexagere.<br />
  14. 14. Paramosporaqui?<br />
  15. 15. Press Releases <br />O que é um PR?<br />A importância para o SEO:<br />Geram links de diversas fontes<br />Você normalmente controla o anchor text<br />Autoridade dos links<br />Dicas de comootimizar um PR: http://www.mestreseo.com.br/artigos-premium/press-release-e-seo<br />
  16. 16. Submissão de Artigos<br />Vocêconsegue links no conteúdoouaindanacaixa de “Sobre o autor”.<br />Algunsdiretórios de artigos:<br />http://www.superartigos.com/<br />http://www.ancorador.com.br/<br />http://www.artigonal.com/<br />http://murall.com.br/<br />
  17. 17. Guest Posts<br />É uma forma efetiva de expandir a suamarca e ganhar links valiosos;<br />Sempreproduzaconteúdo de qualidade;<br />Crieuma boa reputaçãoatravés dos Guest Posts.<br />Como encontrar blogs para Guest Posts?<br />site:.com.br “guest post”<br />site:.com.br “enviarartigo”<br />
  18. 18. TemasparaWordpress<br />Crie um tema bonito e atrativo;<br />Nãoesqueçade:<br />Inseriro seu link no rodapé do tema.<br />Inserir o seu link no blogroll<br />Divulgar o seutemaemváriosmeios: blogs e diretórios de temas<br />
  19. 19. APIs<br />Vocêpossui um conteúdointeressante? Crieuma API!<br />Divulgueesta API:<br />http://www.programmableweb.com/apilist<br />http://www.webmashup.com/<br />http://www.webapi.org/<br />http://www.webservicelist.com/<br />
  20. 20. Estudos e Pesquisas<br />Vocêrealizapesquisasouestudosnasuaárea? Divulgue-as na internet.<br />Formas de divulgação:<br />HTML<br />PDF<br />Vídeo<br />Eventosrelacionados<br />
  21. 21. Mais?<br />
  22. 22. Link Bait<br />Como o nome sugere, é uma isca para links – um conteúdo (vídeo, texto, conjunto de imagens, documento, widgets, etc.) que mexe com as pessoas e acabam gerando links.<br />Exemplos:<br />Promoções de natal<br />Jogos com ranking<br />Quiz<br />
  23. 23. Programas de Afiliação<br />Se vocêoferecealgumprodutoouserviçoque é vendidodiretamente no seu website, penseemcriar um programa de afiliação;<br />A blogosferabrasileiraadoraganhardinheiro!<br />Não se esqueça de ganhar links!<br />
  24. 24. Link Mining<br />Demandamuitashoras e é poucorecompensador… masfunciona!<br />Como fazer?<br />Utilize as consultasavançadas<br />Identifiqueoportunidades<br />Envie emails<br />Conduzaumanegociaçãoouajuda<br />
  25. 25. Link Building Queries<br />Procure por blogs e sites quepermitemcomentários com tags HTML:<br />[Allowed HTML tags:] “keyword”<br />Procure porfóruns no seuassunto:<br />keyword “Powered by phpBB” OR “powered by vBulletin”<br />Procure por blogs no seuassunto:<br />keyword “Blog powered by TypePad” OR “powered by Wordpress”<br />
  26. 26. Link Building Queries<br />Procure por emails de alguém:<br />site:[sitedaempresa.com] + [nome] + email<br />site:[sitedaempresa.com] + [nome] + contato<br /> Procure pordiretórios no seunicho:<br />keyword + “adicionar site”<br />keyword + “enviarurl”<br />
  27. 27. Momento NegroComprade Links<br />
  28. 28. Compra de Links<br />Dicasparacomprar links:<br />Procure websites que querem monetizar o seu conteúdo, mas não aqueles que monetizam muito o conteúdo;<br />Nunca aborde a compra de links através do email da empresa ou website que você tem(ou deseja adquirir o link para aquela). Só fale o nome da empresa com o negócio fechado.<br />Não compre links onde os seus competidores já compraram. Tente identificar os lugares que os seus usuários visitam.<br />Ao comprar links, não compre de gente que vende links para qualquer um pois é fácil de detectar este tipo de perfil.<br />
  29. 29. Ferramentas<br />
  30. 30. Yahoo! Site Explorer<br />
  31. 31. Google Webmaster Tools<br />
  32. 32. Linkscape<br />
  33. 33. Linkscape<br />
  34. 34. Link Intersect<br />
  35. 35. Majestic SEO<br />
  36. 36. Xenu Link Slueth<br />
  37. 37. Obrigado!<br />Dúvidas?<br />Contato<br />Email: fabioricotta@mestreseo.com.br<br />Twitter: @fabioricotta<br />Website: www.mestreseo.com.br<br />

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