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Link Building - Relatórios e automação

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Link Building - Relatórios e automação

  1. 1. Link Building<br />Relatórios e automação em Link Building<br />Por Fábio Ricotta, Co-Fundador da MestreSEO<br />ExpOn - Julho de 2011<br />
  2. 2. Fábio Ricotta<br />Co-Fundador da MestreSEO<br />Contato<br />Twitter: @fabioricotta<br />Email: fabioricotta@mestreseo.com.br<br />Website: www.mestreseo.com.br<br />Download da Palestra<br />http://www.slideshare.net/fabioricotta<br />
  3. 3. Entendendo PrincípiosComo funciona o relacionamento com o cliente?<br />
  4. 4. O Cliente sempre quer saber:<br />O que foi feito?<br />Quanto foi feito?<br />O que o meu site ganhou com isso?<br />por Nathalia Candido (@nathcandido)<br />
  5. 5. Relatórios<br />
  6. 6. Planilha de Controle<br />
  7. 7. Planilha de Controle<br />Minha página: http://www.meusite.com/notebooks<br />
  8. 8. Planilha de Controle<br />Minha página: http://www.meusite.com/notebooks<br />
  9. 9. Planilha de Controle<br />Minha página: http://www.meusite.com/notebooks<br />
  10. 10. Planilha de Controle<br />Minha página: http://www.meusite.com/notebooks<br />
  11. 11. Planilha de Controle<br />Minha página: http://www.meusite.com/notebooks<br />
  12. 12. Planilha de Controle<br />Minha página: http://www.meusite.com/notebooks<br />
  13. 13. Análise de Caso<br />
  14. 14. Gráfico de Controle<br />Ganho de Links Externos<br />
  15. 15. Gráfico de Controle<br />Ganho de Links Externos<br />
  16. 16. Dica Bônuspor Flávio Albuquerque (@vicoamp)<br />“Remova fontes de má qualidade da sua lista de link building”<br />
  17. 17. Visitas Oriundas de um Link<br />
  18. 18. Planilha de Controle<br />Minha página: http://www.meusite.com/notebooks<br />
  19. 19. Planilha de Controle<br />Minha página: http://www.meusite.com/notebooks<br />
  20. 20. CustomReports do GA<br />
  21. 21. CustomReport<br />
  22. 22. CustomReport<br />
  23. 23. CustomReport<br />
  24. 24. CustomReport<br />
  25. 25. CustomReport<br />
  26. 26. CustomReport<br />
  27. 27. CustomReport<br />
  28. 28. CustomReport<br />
  29. 29. CustomReport<br />
  30. 30. CustomReport<br />
  31. 31. CustomReport<br />
  32. 32. Exemplo<br />
  33. 33. CustomReport<br />
  34. 34. CustomReport<br />
  35. 35. CustomReport<br />
  36. 36. CustomReport<br />
  37. 37. CustomReport<br />
  38. 38. Dica ExtraRecomendação<br />“Privilegie estratégias de backlinks de sites que enviam visitas para o seu site.”<br />
  39. 39. Entendendo PrincípiosComo funciona o pensamento do dono de agência?<br />
  40. 40. O dono da agência sempre quer saber:<br />O que foi feito?<br />Quanto eu ganhei?<br />Como eu posso fazer mais dinheiro com a mesma quantidade de pessoas?<br />por Fábio Ricotta (@fabioricotta)<br />
  41. 41. Automatização<br />
  42. 42. Prospecção de Ativos<br />
  43. 43. Footprints<br />http://www.slideshare.net/fabioricotta/processo-de-linkbuilding-como-conseguir-links-de-qualidade<br />
  44. 44. Footprints<br />Dependendo do seu nicho, você pode utilizar footprints para identificar:<br /><ul><li>Artigos de blog
  45. 45. Diretórios
  46. 46. Fórums
  47. 47. Wikis
  48. 48. EspecialistasdaÁrea
  49. 49. Tutoriais e Guias
  50. 50. Associação de Profissionais
  51. 51. Locaispara Guest Post
  52. 52. RedesSociais
  53. 53. Widgets
  54. 54. Ferramentas Online
  55. 55. Reviews de Produtos
  56. 56. Vídeos
  57. 57. Etc…</li></ul>http://www.slideshare.net/fabioricotta/processo-de-linkbuilding-como-conseguir-links-de-qualidade<br />
  58. 58. Footprints<br />http://www.slideshare.net/fabioricotta/processo-de-linkbuilding-como-conseguir-links-de-qualidade<br />
  59. 59. Escalando a Prospecção<br />
  60. 60. ScrapeBox<br />http://www.scrapebox.com/<br />
  61. 61. ScrapeBox<br />http://www.scrapebox.com/<br />
  62. 62. ScrapeBox<br />http://www.scrapebox.com/<br />
  63. 63. ScrapeBox<br />http://www.scrapebox.com/<br />
  64. 64. ScrapeBox<br />http://www.scrapebox.com/<br />
  65. 65. ScrapeBox<br />http://www.scrapebox.com/<br />
  66. 66. ScrapeBox<br />http://www.scrapebox.com/<br />
  67. 67. ScrapeBox<br />http://www.scrapebox.com/<br />
  68. 68. Proxies PremiumWelcome to thejungle!<br />
  69. 69. Proxies<br />
  70. 70. Organizando os Prospects<br />
  71. 71. Planilha de Prospects<br />Crie uma tabela com os seguintes campos:<br />Domínio ou Página Alvo<br />Tipo do Site<br />Tipo do Ativo<br />PA<br /># Likes<br /># Retweets<br />Cache no Google?<br />Nome de Contato<br />Email<br />Telefone<br />Twitter<br />Data do Primeiro Contato<br />Data da Resposta<br />Link Conquistado?<br />URL do Link<br />Data do Link Colocado<br />URL que foi linkada<br />Texto âncora utilizado<br />Texto do Assunto do Email<br />Oferta realizada<br />Razão para a recusa<br />Anotações<br />Download: http://www.mestreseo.com.br/PropspecaoLinks_v2.xlsx<br />
  72. 72. Planilha de Prospects<br />Crie uma tabela com os seguintes campos:<br />Domínio ou Página Alvo<br />Tipo do Site<br />Tipo do Ativo<br />PA<br /># Likes<br /># Retweets<br />Cache no Google?<br />Nome de Contato<br />Email<br />Telefone<br />Twitter<br />Data do Primeiro Contato<br />Data da Resposta<br />Link Conquistado?<br />URL do Link<br />Data do Link Colocado<br />URL que foi linkada<br />Texto âncora utilizado<br />Texto do Assunto do Email<br />Oferta realizada<br />Razão para a recusa<br />Anotações<br />Download: http://www.mestreseo.com.br/PropspecaoLinks_v2.xlsx<br />
  73. 73. Labs da MestreSEO + API do SEOmoz<br />http://www.mestreseo.com.br/labs/seomoz-data/<br />
  74. 74. Labs da MestreSEO + API do SharedCount<br />http://www.mestreseo.com.br/labs/social-metrics/<br />
  75. 75. O Processo<br />
  76. 76. Processo de Aquisição de Links<br />
  77. 77. Processo de Aquisição de Links<br />Manual<br />Manual<br />Automatizado<br />
  78. 78. Muito Obrigado!<br />Dúvidas?<br />Contato<br />Twitter: @fabioricotta<br />Email: fabioricotta@mestreseo.com.br<br />Website: www.mestreseo.com.br<br />Download da Palestra<br />http://www.slideshare.net/fabioricotta<br />

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