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Infograficos e SEO

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Palestra oferecida no Search Masters Brasil, que abordou o assunto de infográficos como elemento de viralização em SEO.

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Infograficos e SEO

  1. 1. Infográficos e SEO Infográfico como elemento de viralização em SEOPor Fábio Ricotta, Co-Fundador da MestreSEOSearch Masters Brasil - Agosto de 2012
  2. 2. Fábio RicottaCo-Fundador da MestreSEOContatoTwitter: @fabioricottaEmail: fabioricotta@mestreseo.com.brWebsite: www.mestreseo.com.br
  3. 3. slideshare.net/fabioricottaVocê pode baixar esta e todas as outras palestras...
  4. 4. Entendendo os Princípios A escalada para o sucesso
  5. 5. Infografia ou InfográficosSão gráficos comalgumas informações
  6. 6. Criação de infográficosNão é algo novo...
  7. 7. Fique ligado...Em 1510, Leonardo daVinci já fazia infográficos!
  8. 8. Leonardo da Vinci - Estudos de Embriões (1510-1513)
  9. 9. No MundoA busca por infográficosvem aumentando
  10. 10. Crescimento pela busca de infográficoshttp://www.google.com/insights/search/?hl=pt-BR#q=infographics&cmpt=q
  11. 11. Infográfico e SEO
  12. 12. A essência do infográficoÉ informar melhor ousuário sobre umdeterminado assunto
  13. 13. O infográfico éUma forma de ativolinkável
  14. 14. Ou sejaEle atrai links
  15. 15. De preferênciaLinks editoriais, querealmente endossam oconteúdo
  16. 16. A Nossa Estrutura
  17. 17. Tudo começouQuando estivemos noevento Linklove em2011
  18. 18. Na oportunidadeAssistimos palestras comcases, mostrando umatendência
  19. 19. Decidimos assimCriar um time focado eminfográficos
  20. 20. Coordenador Time de Time de RevisãoConteúdo Design
  21. 21. 1 profissional4 profissionais 4 profissionais Todo o time
  22. 22. E hojeTemos um processo paraa criação de infográficos
  23. 23. Sugestão do Identificação Sugestão de Pesquisa sobreassunto pelo de temas temas para o o assunto nosso time curiosos cliente Pesquisa Criação do Revisão do O cliente profunda sobre wireframe Conteúdo escolhe o tema o temaRevisão do Entrega ao Criação da arte Revisão da artewireframe cliente Divulgação
  24. 24. Cases
  25. 25. CriamosPara nichos específicos
  26. 26. http://conteudo.extra.com.br/html/infografico/uso-da-bicicleta.html
  27. 27. http://tudo.extra.com.br/infograficos/beneficios-do-sono/
  28. 28. http://conteudo.pontofrio.com.br/html/infograficos/qual-video-game-tem-o-seu-perfil.html
  29. 29. IdentificamosGostos do público
  30. 30. http://www.pontofrio.com.br/infografico/cafe.aspx
  31. 31. http://colunas.receitas.com/platb/receitas-etc/2012/05/30/e-se-voce-tivesse-que-queimar-calorias-fora-da-academia/
  32. 32. ExploramosDatas especiais
  33. 33. http://imagens.extra.com.br/html/infografico/tradicoes-de-natal.html
  34. 34. http://www.pontofrio.com.br/infografico/dia-dos-namorados.aspx
  35. 35. ReforçamosRecordes mundiais
  36. 36. http://colunas.receitas.com/platb/receitas-etc/2012/05/17/infografico-maiores-comidas/
  37. 37. PesquisamosAlguns mercados
  38. 38. http://www.mestreseo.com.br/estudos-e-pesquisas/pesquisa-mapeamos-o-mercado-de-seo-no-brasil
  39. 39. http://www.techtudo.com.br/infograficos/noticia/2012/03/infografico-twitter-x-facebook.html
  40. 40. http://www.techtudo.com.br/infograficos/noticia/2012/07/skype-como-o-programa-se-tornou-o-maior-servico-de-ligacao-do-mundo.html
  41. 41. E ainda...Exploramos lançamentos
  42. 42. http://www.techtudo.com.br/infograficos/noticia/2012/03/infografico-ipo-do-facebook.html
  43. 43. http://www.techtudo.com.br/infograficos/noticia/2012/06/nexus-7-o-que-esperar-do-futuro-tablet-do-google.html
  44. 44. http://www.pontofrio.com.br/dicas/ipad-3.aspx
  45. 45. http://www.pontofrio.com.br/infografico/batman.aspx
  46. 46. O Layout
  47. 47. No mínimo...Você deve oferecero infográfico, botões sociais e o código embed
  48. 48. Botões de compartilhamento em redes sociais Infográfico (Vídeo, imagem, etc)Botões de compartilhamento em redes sociaisCopie este infográfico:<iframe title="infográfico" width="480" height="390"src="http://www.youtube.com/embed/wt3DLMbz9A0?rel=0" frameborder="0" allowfullscreen></iframe>Infográfico - <a href="http://www.seusite.com.br/pagina-infografico.html">Meu Infografico</a> - produzidopelo <a href="http://www.seusite.com.br/">Seu Site</a>.
  49. 49. Mas lembre...Você pode pensar forada caixa
  50. 50. Funciona...Acoplado ao conteúdo
  51. 51. Outra ideia éAnexar na descrição doproduto
  52. 52. Ou aindaFocar em conversão!
  53. 53. Umapromoção deum produto relacionado
  54. 54. Adicionamos produtosrelacionados!
  55. 55. Facilitando Ideias
  56. 56. Para facilitar o trabalho...O Pinterest pode seruma fonte de inspiração
  57. 57. Outra fonteO Visual.ly é uma galeriade infográficos
  58. 58. Facilitando a Criação
  59. 59. Com budget pequeno...Você pode utilizar oinfogr.am
  60. 60. Divulgando
  61. 61. Pensando rápido...Podemos utilizar umafootprint...
  62. 62. Diretórios? Hummm...http://infographicpost.com/ http://bestinfographics.co.uk/http://vizualarchive.com/ http://infographicsite.com/http://infographicsarchive.com/ http://videoinfographic.com/http://infographichub.com/ http://bestinfographics.info/http://cooldailyinfographics.com/ http://cloudinfographics.com/http://www.discoverinfographics.com/ http://infographicdatabase.com/http://infographicsshowcase.com/ http://info-graphic.co.uk/http://coolinfographics.com/ http://newsfix.co.uk/http://submitinfographics.com/ http://InfographicSite.comhttp://muchmost.com/ http://ilovecharts.tumblr.com/http://omginfographics.com/ http://www.vizworld.com/http://amazinginfographics.com/ http://www.infographicsshowcase.com/http://infographicsinspiration.com/ http://vizualize.tumblr.com/http://pureinfographics.com/ http://dailyinfographic.com/http://infographic.co.za/ http://www.pdviz.com/http://infographicas.com/ http://visualisationmagazine.com/http://infosthetics.com/ http://www.infographicsarchive.com/http://infographiclove.com/ http://submitinfographics.com/http://chartporn.org/ http://infographicsbin.tumblr.com/http://infographicgallery.com/
  63. 63. Diretórios? Hummm...http://infographicpost.com/ http://bestinfographics.co.uk/http://vizualarchive.com/ http://infographicsite.com/http://infographicsarchive.com/ http://videoinfographic.com/http://infographichub.com/ http://bestinfographics.info/http://cooldailyinfographics.com/ http://cloudinfographics.com/http://www.discoverinfographics.com/ http://infographicdatabase.com/http://infographicsshowcase.com/ http://info-graphic.co.uk/http://coolinfographics.com/ http://newsfix.co.uk/http://submitinfographics.com/ http://InfographicSite.comhttp://muchmost.com/ http://ilovecharts.tumblr.com/http://omginfographics.com/ http://www.vizworld.com/http://amazinginfographics.com/ http://www.infographicsshowcase.com/http://infographicsinspiration.com/ Selo Panda de Qualidade http://vizualize.tumblr.com/http://pureinfographics.com/ http://dailyinfographic.com/http://infographic.co.za/ http://www.pdviz.com/http://infographicas.com/ http://visualisationmagazine.com/http://infosthetics.com/ http://www.infographicsarchive.com/http://infographiclove.com/ http://submitinfographics.com/http://chartporn.org/ http://infographicsbin.tumblr.com/http://infographicgallery.com/
  64. 64. Eu iria mais para...Uma rede socialespecializada, o Visual.ly
  65. 65. O time do Visual.ly diz queEles já possuem mais de2 milhões devisualizações por mês
  66. 66. O ideal é fazer...Uma pesquisa maisdetalhada no Google
  67. 67. Aqui temosOs sites que usaram oinfográfico, bastaabordá-los
  68. 68. Falamos e fazemos...Uma abordagem deexemplo
  69. 69. E agora...Onde está o formuláriode contato?
  70. 70. Mas...É um site .com.br –vamos no registro.br
  71. 71. Não é .com.br...Mas você sabe o nomedo dono?
  72. 72. Ainda não achou?Use o Rapportive com oGmail
  73. 73. Achou o email...Agora é bater um papo...
  74. 74. Esperei, e...Na segunda-feira...
  75. 75. É assim:Gostou, publicou.
  76. 76. Bônus!
  77. 77. As vezesVocê pode pensar fora dacaixa....
  78. 78. Você podeUsar o Facebook Ads paraapoiar sua divulgação
  79. 79. É simplesBasta segmentarcorretamente e você teráresultados!
  80. 80. Fechando
  81. 81. Não tem segredo...Basta vocêolhar, estudar e aplicar.
  82. 82. Muito Obrigado!Dúvidas?ContatoTwitter: @fabioricottaEmail: fabioricotta@mestreseo.com.brWebsite: www.mestreseo.com.br

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