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Ecommerce SEO - Aumentando visitas de lojas virtuais

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Palestra oferecida pelo Fábio Ricotta no OlhóSEO SP em Julho de 2012.

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Ecommerce SEO - Aumentando visitas de lojas virtuais

  1. 1. Ecommerce SEO Aumentando visitas orgânicas com SEO para a sua loja virtualPor Fábio Ricotta, Co-Fundador da MestreSEOOlhoSEO - Junho de 2012
  2. 2. Fábio RicottaCo-Fundador da MestreSEOContatoTwitter: @fabioricottaEmail: fabioricotta@mestreseo.com.brWebsite: www.mestreseo.com.br
  3. 3. slideshare.net/fabioricottaVocê pode baixar esta e todas as outras palestras...
  4. 4. Elias e Fábio, em Boston, Abril de 2012
  5. 5. Manual do Sucesso Dicas para fazer hoje mesmo
  6. 6. Títulos e Meta Tags Redes Página Inicial Sociais Página deLink Building Categoria Google Página de Shopping Produto Rich Snippets
  7. 7. Títulos e Meta TagsEscolhendo sabiamente o que exibir no Google
  8. 8. Títulos
  9. 9. Interface do Google
  10. 10. Interface do Google
  11. 11. Interface do Google
  12. 12. Interface do Google
  13. 13. Recomendações
  14. 14. 1.Se for um produto,mencione o nomedo produto
  15. 15. 2.Se for umacategoria, mencioneo nome da categoria
  16. 16. 3.Evite títulos longos,pois o usuário sóverá 63 caracteres
  17. 17. 4.Cada página tem oseu título único
  18. 18. Quer ajuda?
  19. 19. Google Webmaster Tools http://www.google.com/webmasters/tools/
  20. 20. Google Webmaster Tools
  21. 21. Meta Descriptions
  22. 22. Interface do Google
  23. 23. Interface do Google
  24. 24. Interface do Google
  25. 25. Recomendações
  26. 26. 1.Crie uma descriçãogenérica para osprodutos
  27. 27. 2.Crie uma descriçãoúnica para cadacategoria
  28. 28. 3.Não ultrapasse 153caracteres nadescrição
  29. 29. 4.Sempre que possível,tenha uma descriçãoúnica por página
  30. 30. Quer ajuda?
  31. 31. Google Webmaster Tools
  32. 32. Fique atento!
  33. 33. http://insidesearch.blogspot.com/2011/08/new-snippets-for-list-pages.html
  34. 34. Problema / ausência da Meta Description
  35. 35. Páginas Importantes Organizando a estrutura de certas páginas
  36. 36. Página Inicial
  37. 37. RecomendaçãoInsira links paraprodutos importantesna sua página inicial
  38. 38. Isto também vale para...Produtos em “queimatotal” podem serinseridos também napágina inicial
  39. 39. Extra!
  40. 40. Para o Usuário Imagem Nome do Produto Preço
  41. 41. No HTML Nome do Produto Imagem Preço
  42. 42. No HTML Nome do ProdutoPrimeiro e único LINK que o Google iráconsiderar para a Imagem página do seu produto Preço
  43. 43. Página de Categoria
  44. 44. Recomendações
  45. 45. 1.Tenha um conteúdodescritivo nacategoria
  46. 46. 2.Utilize, sempre quepossível, reviews deusuários
  47. 47. 3.O título da páginade categoria éessencial
  48. 48. Página de Produto
  49. 49. http://www.submarino.com.br/produto/13/23814293/tv+32+led+full+hd+smarttv,+4hdmi,+2usb,+120hz*+-+samsung
  50. 50. Recomendações
  51. 51. 1.Crie uma descriçãoúnica para osprodutos
  52. 52. 2.Você poderesponder dúvidasde usuários
  53. 53. 3.Pesquise as dúvidasdeles no MercadoLivre
  54. 54. 4.Pesquise as dúvidasdeles nos blogs daárea
  55. 55. 5.Explore asfuncionalidades equalidades do produto
  56. 56. Guia de Compras
  57. 57. http://todaoferta.uol.com.br/guia/tv-3d.html
  58. 58. http://www.pontofrio.com.br/dicas/ipad-3.aspx
  59. 59. http://www.magazineluiza.com.br/PortaldaLu/verConteudo.asp?id=9783
  60. 60. Recomendações
  61. 61. 1.Explique diferençasentre versões doproduto
  62. 62. 2.Compare marcas etipos de produtos
  63. 63. 3.Explorefuncionalidadesfundamentais
  64. 64. 4.Explique recursos deprodutos novos
  65. 65. Rich SnippetsExibindo mais detalhes da sua página na SERP
  66. 66. Lançamento02 de Novembro de2010
  67. 67. http://googlewebmastercentral.blogspot.com.br/2010/11/rich-snippets-for-shopping-sites.html
  68. 68. Lançamento mundial16 de Abril de 2012
  69. 69. http://googlewebmastercentral.blogspot.com.br/2012/04/updates-to-rich-snippets.html
  70. 70. Como fica?
  71. 71. Implementação
  72. 72. ImplementaçãoConfira os detalhes sobrehreview e producthttp://schema.org/Review e http://schema.org/Product
  73. 73. Google Shopping O comparador de preços do Google
  74. 74. Lançamento19 de Outubro de2011
  75. 75. A Importância
  76. 76. Market Share Brasileiro1º Buscapé2º Google Shopping3º Zurahttp://oglobo.globo.com/tecnologia/google-shopping-ja-o-2-comparador-de-preco-mais-usado-no-brasil-4256620
  77. 77. A IntegraçãoResultados Tradicionais + Google Shopping
  78. 78. Caso 1
  79. 79. Analisando
  80. 80. Link para pesquisa
  81. 81. Links para produtos
  82. 82. Caso 2
  83. 83. Analisando
  84. 84. Link para pesquisa
  85. 85. Links para produtos* * Na loja em questão
  86. 86. Como Aparecer?Tornando sua loja visível no Google Shopping
  87. 87. Criar umaconta no Criar um feed Aguardar a Enviar o FeedMerchant (XML) liberação Center
  88. 88. http://www.google.com.br/merchants/newfeed
  89. 89. Criação do Feed
  90. 90. http://support.google.com/merchants/bin/answer.py?hl=pt-BR&answer=188494#BR
  91. 91. Cadastro do Feed
  92. 92. SEO para o Google Shopping Dicas para aparecer melhor posicionado
  93. 93. RankingOrgânico
  94. 94. Como estar melhor posicionado?
  95. 95. 1.Título da página +Título do produto
  96. 96. 2.O preço do produto
  97. 97. 3.A descrição doproduto
  98. 98. 4.Atributos do feedde produtosfornecidos
  99. 99. 5.Imagens e fotos doproduto
  100. 100. 6.Proximidade da lojafísica
  101. 101. Link BuildingGanhando links para a minha loja virtual
  102. 102. Infográficos
  103. 103. 1.300 links!
  104. 104. Botões de social media Peça do Infográfico (Vídeo, imagem, etc)Botões de social mediaCopie este infográfico:<iframe title="infográfico" width="480" height="390"src="http://www.youtube.com/embed/wt3DLMbz9A0?rel=0" frameborder="0" allowfullscreen></iframe>Infográfico - <ahref="http://carnaval.ig.com.br/rio/veja+como+funciona+a+bateria+da+grande+rio/n1238013007058.html">Bateria de Carnaval</a> - produzido pelo <a href="http://www.ig.com.br/">iG</a>.
  105. 105. Comparativos
  106. 106. Redes SociaisDando ferramentas sociais para os seus clientes
  107. 107. Botões Sociais
  108. 108. Considerações Finais
  109. 109. Fórmula mágicaPara ter sucesso, bastaimplementar...
  110. 110. Títulos e Meta Tags Redes Página Inicial Sociais Página deLink Building Categoria Google Página de Shopping Produto Rich Snippets
  111. 111. Por fim...Não existe mágica.Existem lojas que jáimplementam...
  112. 112. Falta apenas você.
  113. 113. Muito Obrigado!Dúvidas?ContatoTwitter: @fabioricottaEmail: fabioricotta@mestreseo.com.brWebsite: www.mestreseo.com.br

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