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Construindo um Influenciador

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Palestra oferecida pelo Fábio Ricotta, co-fundador da MestreSEO, no Digitalks Day em Curitiba.

Published in: Technology, News & Politics
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Construindo um Influenciador

  1. 1. Construindo um Influenciador Influenciando pessoas e ações através de um representantePor Fábio Ricotta, Co-Fundador da MestreSEODigitalks Day Curitiba - Agosto de 2011
  2. 2. Fábio RicottaCo-Fundador da MestreSEOContatoTwitter: @fabioricottaEmail: fabioricotta@mestreseo.com.brWebsite: www.mestreseo.com.br
  3. 3. Entendendo PrincípiosComo funciona um influenciador
  4. 4. influênciain.flu.ên.cia sf (lat influentia) 1 Ato ou efeito de influir. 2 Poder ou ação que alguém exerce sobre outrem ou sobre certos fatos ou negócios. 3 Prestígio, preponderância, poder ou ação sobre outro. 4 Autoridade moral. 5 Preponderância. 6 Influxo. 7Entusiasmo. 8 Fís Fenômeno pelo qual aparecem cargas elétricas nos corpos descarregados, ao aproximar-se deles um corpo carregado. 9 Astrol Efeito que se diz produzirem os astros sobre os homens. 10 Reg (Bahia, Goiás, Mato Grosso e Mato Grosso do Sul) Lugar em que são descobertas minas de diamantes e carbonados que determinam serviço intenso e produtivo. I. do meio: a que exerce o meio exterior sobre as formas e as funções dos vegetais e dos animais.http://michaelis.uol.com.br/moderno/portugues/index.php?lingua=portugues-portugues&palavra=influ%EAncia
  5. 5. influênciain.flu.ên.cia 2 Poder ou ação que alguém exerce sobre outrem ou sobre certos fatos ou negócios. 3 Prestígio, preponderância, poder ou ação sobre outro.http://michaelis.uol.com.br/moderno/portugues/index.php?lingua=portugues-portugues&palavra=influ%EAncia
  6. 6. 2 CasesPara ilustrar nossa discussão
  7. 7. Fábio Ricotta@fabioricottaProfissional de SEO - Co-Fundador da MestreSEO
  8. 8. Ique Muniz@iquemunizJornalista // Facebook Marketing, Conteúdo eSocial // Editor do MestreCast, o podcast daMestreSEO e colunista de Facebook // Fã deesportes e classic rock
  9. 9. O que as pessoas querem?Descobrindo as necessidades das pessoas
  10. 10. Yahoo! Respostas
  11. 11. http://br.answers.yahoo.com/
  12. 12. Google
  13. 13. Hãããã..?!?!
  14. 14. Twitter
  15. 15. http://twitter.com/#!/search-home
  16. 16. Transmitindo oConhecimentoCanais para disseminar o seu conteúdo
  17. 17. O ProcessoDescobrir Processar Responder dúvida Dúvida
  18. 18. Twitter
  19. 19. Processar dúvida @iquemuniz
  20. 20. Facebook
  21. 21. FormSpring
  22. 22. Palestras
  23. 23. Livestream / Webinars
  24. 24. Conhecimento e ReconhecimentoTransformando o conhecimento em branding
  25. 25. Engajamento
  26. 26. Dica
  27. 27. Na maioria dos casos...
  28. 28. Analisando sua Rede
  29. 29. http://export.ly/
  30. 30. http://www.google.com/cse/?hl=pt-BR
  31. 31. Dica ExtraRecomendação Remova da lista, sites que contenham os termos google, facebook, blogspot, wordpress, tumblr...
  32. 32. Atuando na Rede
  33. 33. Guest Postshttp://www.mestreseo.com.br/artigos-premium/guest-posts-para-link-building
  34. 34. Infográficoshttp://visual.ly/
  35. 35. Programa de Afiliadoshttp://www.peabirus.com.br/redes/form/post?topico_id=10577
  36. 36. Dica ExtraPoucos estão atentos nisto...
  37. 37. Canonizando sua marca Mostrando que você é você
  38. 38. Foto / Avatar Sempre único! Provando que você é você em qualquer canal.
  39. 39. http://en.gravatar.com/
  40. 40. NomeFábioFábio CarvalhoFábio Carvalho MottaFábio Carvalho Motta RicottaFábio MottaFábio Ricotta
  41. 41. NomeFábioFábio CarvalhoFábio Carvalho MottaFábio Carvalho Motta RicottaFábio MottaFábio Ricotta
  42. 42. Website
  43. 43. Você é você!
  44. 44. Fábio Ricottawww.fabioricotta.com
  45. 45. E o Google, como vê?
  46. 46. http://www.pedrodias.net/como-implementar-rel-author/
  47. 47. Mensagem Final
  48. 48. Compartilhe conteúdo que as pessoas desejam!
  49. 49. Satisfeitas, estas pessoas irão: criar links, “tuitar”, “facebookar”,compartilhar de todas as formas possíveis!
  50. 50. E no final das contas, você irá aparecer melhor no Google.
  51. 51. Muito Obrigado!Dúvidas?ContatoTwitter: @fabioricottaEmail: fabioricotta@mestreseo.com.brWebsite: www.mestreseo.com.br

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