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Checklist de SEO

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Palestra oferecida pelo Fábio Ricotta, Co-Fundador da MestreSEO, no EDTED em Belo Horizonte.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Checklist de SEO

  1. 1. Checklist de SEO<br />Descobrindo erros de SEO em projetos de websites<br />Por Fábio Ricotta, Co-Fundador da MestreSEO<br />EDTED Belo Horizonte - Julho de 2011<br />
  2. 2. Palestra oferecida por:<br />
  3. 3.
  4. 4. Fábio Ricotta<br />Co-Fundador da MestreSEO<br />Contato<br />Twitter: @fabioricotta<br />Email: fabioricotta@mestreseo.com.br<br />Website: www.mestreseo.com.br<br />Download da Palestra<br />http://www.slideshare.net/fabioricotta<br />
  5. 5. Entendendo PrincípiosComo o Google funciona<br />
  6. 6.
  7. 7. http://www.youtube.com/watch?v=BNHR6IQJGZs<br />
  8. 8. http://www.youtube.com/watch?v=BNHR6IQJGZs<br />
  9. 9. http://www.youtube.com/watch?v=BNHR6IQJGZs<br />
  10. 10. http://www.youtube.com/watch?v=BNHR6IQJGZs<br />
  11. 11. http://www.youtube.com/watch?v=BNHR6IQJGZs<br />
  12. 12. “Hoje”<br />Fórmula =PageRank + TrustRank + BrowseRank + Social Rank + ...<br />
  13. 13. Checklist de SEORecomendações a serem seguidas<br />
  14. 14. Checklist de SEODivisão da nossa análise<br />Análise do Domínio<br />Análise da Página<br />
  15. 15. Ações no Domínio<br />
  16. 16. Hospedagem<br />
  17. 17. HospedagemRecomendações<br />Boa estabilidade do Servidor?<br />Boa latência do Servidor?<br />
  18. 18. PingdomTools<br />http://tools.pingdom.com/fpt/<br />
  19. 19. Arquitetura<br />
  20. 20. ArquiteturaRecomendações<br />Uma página para cada finalidade?<br />Existem categorias bem definidas?<br />
  21. 21. Arquitetura Interna<br />
  22. 22. ArquiteturaRecomendações<br />Links internos quebrados?<br />
  23. 23. Xenu Link Sleuth<br />http://home.snafu.de/tilman/xenulink.html<br />
  24. 24. URLs Canônicas<br />
  25. 25. URLs CanônicasRecomendações<br />Possibilidade de acessar o site com ou sem www?<br />
  26. 26. WWW vs. Non-WWW<br />http://www.mestreseo.com.br/labs/urls-canonicas/<br />
  27. 27. URLs CanônicasRecomendações<br />Existência de parâmetros na URL, sem modificar a experiência do usuário?<br />
  28. 28. URL com Parâmetros<br />
  29. 29. URL com Parâmetros<br />
  30. 30. Robots.txt<br />
  31. 31. Robots.txtRecomendações<br />Quais diretórios podem ou não serem lidos?<br />Atenção: Nunca bloqueie a raiz, pois assim o Google não irá ler o seu website.<br />
  32. 32. Sitemap.XML<br />
  33. 33. Sitemap.XMLRecomendações<br />Está criado, listando as páginas do seu site?<br />
  34. 34. Estrutura do Sitemap.XML<br />http://www.sitemaps.org/<br />
  35. 35. Página 404<br />
  36. 36. Página 404Recomendações<br />A página de 404 existe?<br />Ela retorna código 404?<br />
  37. 37. Código do Cabeçalho<br />http://www.mestreseo.com.br/labs/http-checker/<br />
  38. 38. Ações na PáginaRecomendações para uma página<br />
  39. 39. Interface do Google<br />
  40. 40. Interface do Google<br />
  41. 41. Interface do Google<br />
  42. 42. Interface do Google<br />
  43. 43. Títulos<br />
  44. 44. TítulosRecomendações<br />Existem títulos duplicados?<br />Existem títulos muito longos?<br />Existem páginas sem títulos?<br />
  45. 45. Google Webmaster Tools<br />http://www.google.com/webmasters/tools/<br />
  46. 46. Google Webmaster Tools<br />
  47. 47. Google Webmaster Tools<br />
  48. 48. TítulosRecomendações<br />Existe a palavra-chave?<br />Qual a posição dela no Título?<br />Quantas ocorrências?<br />
  49. 49. Interface do Google<br />
  50. 50. Interface do Google<br />
  51. 51. Interface do Google<br />
  52. 52. Meta Description<br />
  53. 53. Meta DescriptionRecomendações<br />Existem meta descriptions duplicadas?<br />Existem meta descriptions muito longas?<br />Existem páginas sem meta descriptions?<br />
  54. 54. Google Webmaster Tools<br />
  55. 55. Meta DescriptionRecomendações<br />Possui um Call To Action?<br />Ex.: “Clique Aqui”, “Saiba Mais”, “O melhor preço”, “O mais barato”...<br />
  56. 56. Conteúdo<br />
  57. 57. ConteúdoRecomendações<br />A página possui conteúdo único?<br />O conteúdo é relevante para o público?<br />Olhe: # de Tweets, # de Likes, # de +1’s<br />
  58. 58. URL<br />
  59. 59. URLRecomendações<br />A URL é descritiva?<br />Possui a palavra-chave foco?<br />
  60. 60. URLs Amigáveis<br />URL Antiga:<br />URL Nova:<br />
  61. 61. URLs Amigáveis<br />Para o Apache:<br />Utilize mod_rewrite + regras no .htaccess<br />Para o IIS:<br />Utilize o módulo de URL Rewrite<br />
  62. 62. Imagens<br />
  63. 63. ImagensRecomendações<br />Possui um ALT text?<br />O ALT text é descritivo?<br />
  64. 64. ALT Tag<br />
  65. 65. ALT Tag<br />
  66. 66. ImagensRecomendações<br />A URL da imagem é amigável?<br />
  67. 67. Nome do Arquivo<br />noiva-subindo-escada.jpg<br />
  68. 68. ImagensRecomendações<br />O arquivo está otimizado(tamanho)?<br />
  69. 69. Compressão de Arquivos<br />http://code.google.com/speed/page-speed/<br />
  70. 70. ImagensRecomendações<br />A imagem está em um bom contexto?<br />
  71. 71. Contexto de Imagem<br />
  72. 72. Contexto de Imagem<br />
  73. 73. Contexto de Imagem<br />
  74. 74. Mensagem Final<br />
  75. 75. Analise sempre!Existe sempre algum ponto a ser melhorado em seu projeto.<br />
  76. 76. Oferecimento da palestra<br />Muito Obrigado!<br />Dúvidas?<br />Contato<br />Twitter: @fabioricotta<br />Email: fabioricotta@mestreseo.com.br<br />Website: www.mestreseo.com.br<br />Download da Palestra<br />http://www.slideshare.net/fabioricotta<br />

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