Personal Information
Organization / Workplace
São Paulo Area, Brazil, São Paulo Brazil
Occupation
Associate, Innovation Manager
Industry
Design
Website
www.coroflot.com/fabiofbc
About
I am an innovation and design strategy specialist with an MBA degree in Corporate Strategy, a bachelor’s degree in Product Design and several years of experience in the field.
Throughout my career I’ve been working with companies to develop strategies and take business decisions using human-centered design methods, also known as Design Thinking and User Experience. My working process is based on careful investigation of several key factors, ranging from market trends to ethnographic user observation. This approach helps companies to define their target market and create competitive differentiation by combining brand values and users desires.
For the past ten years, I’ve executed strat...
Tags
design thinking
innovation
business
business model
design
service design
entrepreneurship
small business
finance
business plan
customer service
strategy
innovation consulting
workshop
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- Presentations
- Documents
- Infographics
In/visible - Shaping Social Structure through Service Design
JosinaV
•
4 years ago
brandshare: Edelman’s Consumer Marketing Study
Edelman
•
10 years ago
PSFK Future Of Wearable Tech Report
PSFK
•
10 years ago
Brugnoli System Ux
frog
•
15 years ago
PSFK Future of Gaming Report
PSFK
•
12 years ago
PSFK Future of Retail Report 2012
PSFK
•
11 years ago
Análise Heuristica
Guilherme Serrano
•
15 years ago
Design para a Internet: projetando a experiência perfeita
fmemoria
•
16 years ago
The Interactive Brand Ecosystem: Putting Digital At The Heart Of Your Brand Campaigns - Forrester
iCrossing
•
12 years ago
Five Principles for Storytelling in a Multi-Screening World
Ogilvy Consulting
•
11 years ago
Ux design antes do wireframe
Fabricio Teixeira
•
12 years ago