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fabiogiglietto
Fabio [.] Giglietto [@uniurb.it]
Department of Communication Studies and Human Sciences | Università di Urb...
fabiogiglietto
Outline
• Social Systems Theory;
• Social semantics in Luhmann;
• Permanence, searchability, scalability & ...
fabiogiglietto
Social Systems Theory
Social systems as
(recursive, operationally closed, self-observing)
networks of commu...
fabiogiglietto
Semantics
In this book Niklas Luhmann analyses the
emergence of ‘love' as the basis of personal
relationshi...
fabiogiglietto
4 properties of Networked Space
•Permanence;
•Replicability;
•Scalibility;
•Searchability.
(boyd 2008)
fabiogiglietto
The Networked “publics-sphere”
persistence scalability replicability searchability
few Writings Printing pr...
fabiogiglietto
Searchable Semantics
NGRAM VIEWER
fabiogiglietto
The Networked “publics-sphere”
persistence scalability replicability searchability
few Writings Printing pr...
fabiogiglietto
From simulation to observation (1/2)
Simulation
• Models
Observation
• “Real” data
fabiogiglietto
From simulation to observation (2/2)
https://www.facebook.com/notes/facebook-engineering/visualizing-friend...
fabiogiglietto
Facebook, Twitter & YouTube
• Gather data trough the platforms Application Programming
Interface (API);
• T...
fabiogiglietto
Twitter case study
• [LINK]* (link to the modified YourTwapperKeeper version developed
within a national in...
fabiogiglietto
Twitter Case Study
http://mappingonlinepublics.net/2012/01/02/taking-
twitter-metrics-to-a-new-level-part-3/
fabiogiglietto
Twitter case study: earthquake in Italy (21-05-2012)
Tweetscontaining#terremoto
Hours of the day
Earthquake...
fabiogiglietto
Twitter case study: earthquake in Italy
2012-05-20 4:00 - 2012-05-20 6:00 2012-05-20 15:00 - 2012-05-20 17:...
fabiogiglietto
Facebook case study
• https://apps.facebook.com/netvizz/ + Gephi
fabiogiglietto
Useful references
• Bruns, A., & Burgess, J. E. (2011, August 27). The use of Twitter hashtags in
the forma...
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Workshop on "Social Systems from Simulation to Observation"

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Workshop presented during the 12th International Conference of Sociocybernetics "THE SOCIOCYBERNETICS OF SOCIAL SYSTEMS AND SOCIAL NETWORKS". Merida, Yucatán (México), 24-28 June 2013

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Workshop on "Social Systems from Simulation to Observation"

  1. 1. fabiogiglietto Fabio [.] Giglietto [@uniurb.it] Department of Communication Studies and Human Sciences | Università di Urbino Carlo Bo Workshop on “Social Systems: from Simulation to Observation” Merida, Yucatán (México), 24-28 June 2013 12th International Conference of Sociocybernetics THE SOCIOCYBERNETICS OF SOCIAL SYSTEMS AND SOCIAL NETWORKS
  2. 2. fabiogiglietto Outline • Social Systems Theory; • Social semantics in Luhmann; • Permanence, searchability, scalability & replicability; • The Era of Mass media for the masses; • Research opportunities for social scientists; • Differences among platforms: Facebook, Twitter e YouTube; • Twitter case study; • Facebook case study.
  3. 3. fabiogiglietto Social Systems Theory Social systems as (recursive, operationally closed, self-observing) networks of communication.
  4. 4. fabiogiglietto Semantics In this book Niklas Luhmann analyses the emergence of ‘love' as the basis of personal relationships in modern societies. He argues that, while family systems remained intact in the transition from traditional to modern societies, a semantics for love developed to accommodate extra-marital relationships; this semantics was then transferred back into marriage and eventually transformed marriage itself. Drawing on a diverse range of historical and literary sources, Luhmann retraces the emergence and evolution of the special semantics of passionate love that has come to form the basis of modern forms of intimacy and personal relationships.
  5. 5. fabiogiglietto 4 properties of Networked Space •Permanence; •Replicability; •Scalibility; •Searchability. (boyd 2008)
  6. 6. fabiogiglietto The Networked “publics-sphere” persistence scalability replicability searchability few Writings Printing press, newspapers Digital media (pc, video- cameras) World Wide Web + Google (Google News/Books, N Gram Viewer) many Writings Digital media (pc, video- cameras)
  7. 7. fabiogiglietto Searchable Semantics NGRAM VIEWER
  8. 8. fabiogiglietto The Networked “publics-sphere” persistence scalability replicability searchability few Writings Printing press, newspapers Digital media (pc, video- cameras) World Wide Web + Google (Google News, N Gram Viewer) many Writings Personal online publishing / Social Media (Blogs, Facebook, Twitter, YouTube) Digital media (pc, video- cameras) World Wide Web + Google (Twitter Search)
  9. 9. fabiogiglietto From simulation to observation (1/2) Simulation • Models Observation • “Real” data
  10. 10. fabiogiglietto From simulation to observation (2/2) https://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919
  11. 11. fabiogiglietto Facebook, Twitter & YouTube • Gather data trough the platforms Application Programming Interface (API); • Twitter Search, Streaming API and the Firehose; • Facebook Privacy & research App.
  12. 12. fabiogiglietto Twitter case study • [LINK]* (link to the modified YourTwapperKeeper version developed within a national interest project on social network sites in Italy); * Link to beta version of the platform has been removed for publication
  13. 13. fabiogiglietto Twitter Case Study http://mappingonlinepublics.net/2012/01/02/taking- twitter-metrics-to-a-new-level-part-3/
  14. 14. fabiogiglietto Twitter case study: earthquake in Italy (21-05-2012) Tweetscontaining#terremoto Hours of the day Earthquake data: INGV
  15. 15. fabiogiglietto Twitter case study: earthquake in Italy 2012-05-20 4:00 - 2012-05-20 6:00 2012-05-20 15:00 - 2012-05-20 17:00
  16. 16. fabiogiglietto Facebook case study • https://apps.facebook.com/netvizz/ + Gephi
  17. 17. fabiogiglietto Useful references • Bruns, A., & Burgess, J. E. (2011, August 27). The use of Twitter hashtags in the formation of ad hoc publics. Retrieved from http://eprints.qut.edu.au/46515/1/The_Use_of_Twitter_Hashtags_in_the_F ormation_of_Ad_Hoc_Publics_(final).pdf. • Luhmann, N. (2013). Introduction to systems theory. Cambridge, UK: Polity. • boyd, d. (2008). Taken Out of Context: American Teen Sociality in Networked Publics. University of California, Berkeley. Retrieved from http://www.danah.org/papers/TakenOutOfContext.pdf. • Giglietto, F. (2009) Social semantics in a networked space. New perspectives for social sciences. InTechnology and Social Complexity. • Giglietto, F., Rossi, L., Bennato, D. (2012) The Open Laboratory: Limits and Possibilities of Using Facebook, Twitter and YouTube as a Research Data Source. In Journal of Technology in Human Services 30 (3-4). • Mazzoli, L., Giglietto, F. (2013) Social Systems: from Simulation to Observation. In Epistemologia III (1).

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