Advertising on mobile phones A few Key Success Factors
Who am I ? About cleverwood Staffing solutions and consulting in your digital projects EIAA 2006 - CIM MDB 2007 power to t...
Who am I ? About Sanoma Magazines Belgium Responsible for brand-licencing and other brands Mobile Content and Services EIA...
Mobile phones purpose Connecting People Mobile phones allow people to communicate at a distance through Mobile Operator Ne...
Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to e...
Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to e...
Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to e...
Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to e...
Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to e...
Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to e...
Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to e...
Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to e...
Mobile content & services Golden Triangle All bearers have this Golden Triangle in common EIAA 2006 - CIM MDB 2007
Mobile content & services Golden Triangle All bearers have this Golden Triangle in common EIAA 2006 - CIM MDB 2007
Mobile content & services Golden Triangle: Key role of platforms All bearers have this Golden Triangle in common EIAA 2006...
Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a pr...
Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a pr...
Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a pr...
Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a pr...
Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a pr...
Conclusion Let’s build platforms !
Thank you Fabian Tilmant Partner cleverwood Mobile Track Expert cleverwood  Mobile Marketing Mgr Sanoma Magazines Belgium
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Mobile Monday: Key role of Platforms

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Mobile Monday: Key role of Platforms

  1. 1. Advertising on mobile phones A few Key Success Factors
  2. 2. Who am I ? About cleverwood Staffing solutions and consulting in your digital projects EIAA 2006 - CIM MDB 2007 power to the consumer
  3. 3. Who am I ? About Sanoma Magazines Belgium Responsible for brand-licencing and other brands Mobile Content and Services EIAA 2006 - CIM MDB 2007 power to the consumer
  4. 4. Mobile phones purpose Connecting People Mobile phones allow people to communicate at a distance through Mobile Operator Networks EIAA 2006 - CIM MDB 2007
  5. 5. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007
  6. 6. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice
  7. 7. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS
  8. 8. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS
  9. 9. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS Data
  10. 10. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS Data - Voice Calls - Voice Mail - IVR Portals - Videotelephony - Visual Voice Mail
  11. 11. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS Data - Voice Calls - Voice Mail - IVR Portals - Videotelephony - Visual Voice Mail - P2P SMS/MMS - Credit alerts - Bill alerts - Chat services - WAP-push - SMS and MMS Infotainment services
  12. 12. Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS Data - Voice Calls - Voice Mail - IVR Portals - Videotelephony - Visual Voice Mail - P2P SMS/MMS - Credit alerts - Bill alerts - Chat services - WAP-push - SMS and MMS Infotainment services - 3G-based services - Mobile Internet - Widget-based services
  13. 13. Mobile content & services Golden Triangle All bearers have this Golden Triangle in common EIAA 2006 - CIM MDB 2007
  14. 14. Mobile content & services Golden Triangle All bearers have this Golden Triangle in common EIAA 2006 - CIM MDB 2007
  15. 15. Mobile content & services Golden Triangle: Key role of platforms All bearers have this Golden Triangle in common EIAA 2006 - CIM MDB 2007 Platforms allow - Easy access to content (and advertising)‏ - CRM (opt-in, usage tracking, profiling...)‏ - Easy billing (iTunes account, Banxafe, Tunz...)‏ - Metrics which are mandatory for mass advertising - Leading customer through updates and upgrades - (for some) Following technological or usage evolutions (GPS, Social Networks integration...)‏
  16. 16. Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007
  17. 17. Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007 WIN
  18. 18. Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007 WIN WIN
  19. 19. Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007 WIN WIN WIN
  20. 20. Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007 WIN WIN WIN Platforms examples - SMS: Flair services (9037 FR and 9133 NL)‏ - Voice: 1307/1207 - Vodafone Live and Orange World - m.standaard.be - PlazZza - Flair Mobile Magazine - Truvo Mobiel
  21. 21. Conclusion Let’s build platforms !
  22. 22. Thank you Fabian Tilmant Partner cleverwood Mobile Track Expert cleverwood Mobile Marketing Mgr Sanoma Magazines Belgium

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