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Mobile Marketing: 14 Tips To Promote Your Mobile App

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After having designed, engineered and published your mobile app, your job has just begun. You may have built the most beautiful app on Earth, if no one gets aware of it, no one will download it and no one will use it... too bad.

Now, you have to promote your mobile app in order to call it a success. You are wondering how to promote your mobile app? Here are 14 tips to help you doing so...

Published in: Mobile, Marketing
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Mobile Marketing: 14 Tips To Promote Your Mobile App

  1. 1. 14 TIPS TO PROMOTE YOUR APP FABIAN DELHAXHE Head of Digital Strategy & Transformation
  2. 2. YOUR APP IS A PRODUCT, MARKET IT!
  3. 3. HOW DO PEOPLE LEARN ABOUT APPS THEY DOWNLOAD?
  4. 4. #1 APP STORE OPTIMIZATION (ASO)
  5. 5. 5Source: MobileDevHQ – How Users Find Apps
  6. 6. 6 FOLLOW STORE BEST PRACTICES COMPLETE DESCRIPTION BY USING KEYWORDS CHOOSE A SIMPLE, SHORT & EASY TO REMIND NAME SET THE RIGHT CATEGORY DESIGN A MEANINGFUL ICON ADD SELF-EXPLAINING SCREENSHOTS ALWAYS DESCRIBE UPDATES
  7. 7. #2 APP STORE ADVERTISING (ASA)
  8. 8. 8 COMING SOON…
  9. 9. #3 SEARCH ENGINE OPTIMISATION (SEO)
  10. 10. 10 Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015.
  11. 11. #4 PAID MEDIA (SEA, SOCIAL ADS…)
  12. 12. 12 Source: Google/Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015.
  13. 13. #5 PUBLISH & SHARE A DEMO VIDEO
  14. 14. 14Source: Hubspot - http://blog.hubspot.com/marketing/video-marketing-statistics
  15. 15. #6 EMAIL MARKETING
  16. 16. 16Source: Monetate EMAIL MARKETING DRIVES MORE CONVERSIONS THAN ANY OTHER MARKETING CHANNEL – INCLUDING SOCIAL AND SEARCH.
  17. 17. #7 SOCIAL MEDIA: (ENABLE) SHARE
  18. 18. #8 USE CALL-TO-ACTION
  19. 19. 19 “Why would people do something if you don’t ask them to?”
  20. 20. #9 DEDICATED WEBSITE/LANDING PAGE
  21. 21. #10 LEVERAGE INFLUENCERS (SOCIAL PR)
  22. 22. #11 LEVERAGE EMPLOYEES & NETWORK
  23. 23. #12 MENTION YOUR APP IN EMAIL SIGNATURE
  24. 24. #13 ENCOURAGE RATINGS
  25. 25. #14 APPLY FOR AWARDS
  26. 26. 26
  27. 27. BONUS
  28. 28. #15 DESIGN A DELGHTFUL USER EXPERIENCE
  29. 29. NEED HELP? VISIT WWW.AFELIO.BE

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