ExecutiveSurf2010

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ExecutiveSurf2010

  1. 1. Track record Process 2010
  2. 2. Web Marketing | Desk Research | Executive Search | Other | “The Last Mile” Processes | Web Marketing | Intro Firstly, let us consider where a potential candidate starts from... In our quest to find the best candidates for positions, passive as well as actively looking for a job, we access all channels that may be relevant. One of these channels is web marketing; We aim to maximize interest and then route relevant traffic to a unique advertisement for the position.
  3. 3. Web Marketing | Desk Research | Executive Search | Other | “The Last Mile” Processes | Web Marketing | Surfing Generic search engines Specialist career search engines When a relevant search is performed, our links appear amongst the first results, on their own merits, as sponsored links, and also embedded in the results from other websites, as they are cross-posted.
  4. 4. Web Marketing | Desk Research | Executive Search | Other | “The Last Mile” Processes | Web Marketing | Registration These pages will provide a call to action, a link to register on ExecutiveSurf’s portal for this position. After clicking on the link, the user is sent to a web based advert on our site.
  5. 5. Web Marketing | Desk Research | Executive Search | Other | “The Last Mile” Processes | Desk Research | We use <ul><li>We point candidates to our ads and registration page. </li></ul><ul><li>We use professional networking sites, </li></ul> career management sites, and jobboard databases.
  6. 6. Web Marketing | Desk Research | Executive Search | Other | “The Last Mile” Processes | Executive Search | We use We use traditional Executive Search methods: <ul><li>target list I/D </li></ul><ul><li>name generation </li></ul><ul><li>networking </li></ul><ul><li>approach </li></ul><ul><li>We point candidates to our ads and registration page. </li></ul>
  7. 7. Web Marketing | Desk Research | Executive Search | Other | “The Last Mile” Processes | Other | We use We use all available methods of generating candidates: <ul><li>ExecutiveSurf Database </li></ul><ul><li>Newspaper advertisement campaigns </li></ul><ul><li>Online banner ads </li></ul><ul><li>Targeted mailing </li></ul><ul><li>We point candidates to our ads and registration page. </li></ul>
  8. 8. Web Marketing | Desk Research | Executive Search | Other | “The Last Mile” Processes | “The Last Mile” | Interested Candidates Interested / interesting candidates register … which produces longlists... ...edited by us.
  9. 9. Web Marketing | Desk Research | Executive Search | Other | “The Last Mile” Processes | “The Last Mile” | In real time <ul><li>You can see progress in real time by accessing your personal account. </li></ul><ul><ul><li>… where you can see longlists become shortlists. </li></ul></ul>
  10. 10. Web Marketing | Desk Research | Executive Search | Other | “The Last Mile Processes | “The Last Mile” | Candidate Summaries <ul><li>You will see candidates’ summaries, along with the following options: </li></ul>Profile with career details Attachments (CV, Cover letter, ...) Comments left by ES staff .
  11. 11. Web Marketing | Desk Research | Executive Search | Other | “The Last Mile” Processes | “The Last Mile” | In real time <ul><li>You write comments, select and de-select. </li></ul><ul><ul><li>We follow the process through your interview, the offer, the negotiation, the placement … </li></ul></ul>

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