A faberNovel Study: LinkedIn, the Serious Network.

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225 Million profiles
2 New users every second
2.1 Million groups
1.9 Million Richard Branson subscribers

10 Years after launching, LinkedIn continues to drive home the necessity of cultivating your online professional network. Offering so much more than just a CV library for recent college grads, LinkedIn's online sourcing and recruitment solutions offer innovative tools to improve personal branding. In short, LinkedIn is disrupting the professional world's hierarchies.

The company is ambitious: following the like of Facebook, Apple, Google and Amazon, LinkedIn intends to build its own platform, which will definitely be business-oriented. Through recruiting, professional publishing and business development tools, LinkedIn is setting up a complete ecosystem of services. Thanks to its “professional graph” and huge amount of data, LinkedIn multiplies value-added services (intranet, productivity tools, professional expertise market places) and becomes a vital B2B tool for a majority of professionals.

faberNovel, the innovation firm behind several successful studies on companies like Facebook, Amazon, Apple and Google, invites you discover what lies behind LinkedIn's mission statement: “Connect the world’s professionals to make them more productive and successful". Its business model, its strategy and how it will achieve it: take a closer look at what the New Economy's digital business tool will be.

In our study, faberNovel addresses how LinkedIn will revolutionize not only the business world, but also how the social network will impact our work life and culture. The study:

- Focuses on the network's size and impact
- Deciphers both its business model and ecosystem
- Identifies its strengths and future challenges
- Forecasts its future evolutions

Whether you are a CEO, HR, CTO, or CMO, we will give you the keys you need to get the most out of LinkedIn.

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