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Saludos, Amigos!Rising Opportunities in Latin America                        Fabiano Cid                   Managing Direct...
Agenda   – A new world order      • How do we fit in?      • How do we benefit from it?   – A new localization order      ...
Crisis, What Crisis?   The world is crumbling down. But…   – The rich economies are now at the     epicenter of the crisis...
What Do the Experts Say?     “The macroeconomic structure of best     practices adopted by [Brazilian President]     Lula ...
What Do the Experts Say?      “For now, the Brazilian economy is      healthy and the crisis has not hit the      country ...
What Do the Experts Say?   “In Brazil, we are still hiring people and   maintained our goals to have a two-digit   growth ...
What Do the Experts Say?    “Besides China, Brazil is the beautiful    lady in the party when we talk about    emerging ma...
What Do the Experts Say?     “This is the man. I love this man!”     US President Barack Obama on President Lula          ...
What’s Your Secret?                      No idea,                      sorry...                                 9
Here Are a Few Ideas:1) Reserves of $200 billion still untouched six months after the   crisis exploded2) Competent and re...
Here Are a Few Ideas: 6) Political stability with democracy enthroned as a national asset 7) Economic stability; imperfect...
My Personal Experience  Ccaps    –   70% growth in 2008    –   2009 Q1 remains steady    –   More staff, increased revenue...
Perfect TimingIt’s time for a new regional group  –   FIGS, CCJK, Eastern Europe, Scandinavia  –   The power of Regional L...
Leverage Benefits, Reduce Drawbacks Attractive factors   – Pricing      • Exchange rates   – Time zone   – Cultural simila...
LatAm: Regional Power How to establish this new force:   – Join forces   – Create marketing exposure      • Events, associ...
Cutting the Middle ManBypass your MLV  – Reach direct clients       • Who is chasing them?       • Show them that “Yes, we...
My Very Own Solution       The CID Approach   COLLABORATION    C   INNOVATION    I   DETERMINATION    D                ...
Collaboration  Crowdsourcing   – Successful examples        • Google, Facebook and Sun Microsystems   –   LSPs are lagging...
Collaboration  Alliances   – Successful examples        • milengo, LCJ, Translated in Argentina   –   My own case study   ...
Innovation TAUS Market Analysis:   1.   Translation automation   2.   Language data sharing   3.   Community translation  ...
Innovation 1.    Translation automation      – How innovative is it, really?          •   Started in the 17th (!!!) centur...
Innovation 1.    Community translation      – Crowdsourcing 2.    Open translation platforms      – Why would one ignore t...
Innovation1.    Continuous translation     – Pricing-based model is outdated     – What are the choices?2.    Personalizat...
Innovation Hard to innovate in terms of technology   – Difficult access to funding   – Hard to convince investors   – Simp...
Determination                   Just do it!   –   Think as an entrepreneur, not as a translator   –   Hire a Production Ma...
Determination            SELL! SELL! SELL!   –   Clients will not come knocking on your door   –   Use your knowledge of t...
Thank you!             Fabiano Cid             Ccaps             fcid@ccaps.net             www.ccaps.net                 ...
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Saludos, Amigos: Rising Opportunities in Latin America

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The world economy as a whole and our industry in particular create today several opportunities for the birth of a true regional localization power in Latin America. With attractive prices, geography, economy and resources, translation and localization providers should not miss the chance of creating an atmosphere of collaboration to show clients in the Northern Hemisphere that Latin American Spanish and Brazilian Portuguese can finally become a language group of its own.

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Saludos, Amigos: Rising Opportunities in Latin America

  1. 1. Saludos, Amigos!Rising Opportunities in Latin America Fabiano Cid Managing Director, Ccaps 1
  2. 2. Agenda – A new world order • How do we fit in? • How do we benefit from it? – A new localization order • What are our advantages? • How to overcome our difficulties? – A potential emerging power • How do we get there? 2
  3. 3. Crisis, What Crisis? The world is crumbling down. But… – The rich economies are now at the epicenter of the crisis – Emerging economies as potential superpowers – No longer G7, but G20 – Brazil remains strong 3
  4. 4. What Do the Experts Say? “The macroeconomic structure of best practices adopted by [Brazilian President] Lula seven years ago demonstrates that the country can cope with this crisis.” Jim O’Neill, Head of Global Economic Research Goldman Sachs 4
  5. 5. What Do the Experts Say? “For now, the Brazilian economy is healthy and the crisis has not hit the country so hard.” Simon Clift, Chief Marketing Officer Unilever 5
  6. 6. What Do the Experts Say? “In Brazil, we are still hiring people and maintained our goals to have a two-digit growth in sales.” Steve Rusckowski, Executive Vice-President and CEO Philips Healthcare 6
  7. 7. What Do the Experts Say? “Besides China, Brazil is the beautiful lady in the party when we talk about emerging markets.” Oscar Clarke, General Manager Intel Brazil 7
  8. 8. What Do the Experts Say? “This is the man. I love this man!” US President Barack Obama on President Lula 8
  9. 9. What’s Your Secret? No idea, sorry... 9
  10. 10. Here Are a Few Ideas:1) Reserves of $200 billion still untouched six months after the crisis exploded2) Competent and regulated banks with low exposure to risk3) Absence of credit and real estate bubbles, with a high potential for growth in these sectors4) Strong domestic market with growing purchase power5) World’s “greenest” energy matrix, while the country is no longer dependent on imported oil 10
  11. 11. Here Are a Few Ideas: 6) Political stability with democracy enthroned as a national asset 7) Economic stability; imperfect yet predictable regulatory system 8) Largest food exporter, guaranteeing volumes of external sales in any scenario 9) Diverse external market, with buyers from all over the world; goods and commodities of growing added value 10) The same projections that point to stagnation abroad forecast a GDP growth in Brazil for 2009 11
  12. 12. My Personal Experience Ccaps – 70% growth in 2008 – 2009 Q1 remains steady – More staff, increased revenue – More projects in the pipeline milengo – Brazilian Portuguese as Tier 1 – Represents 40% of our revenue today – Increasing demand for PTBR projects 12
  13. 13. Perfect TimingIt’s time for a new regional group – FIGS, CCJK, Eastern Europe, Scandinavia – The power of Regional Language Vendors (RLVs) – Regional to global players – The LatAm potential – Still ROW though – What can we do? 13
  14. 14. Leverage Benefits, Reduce Drawbacks Attractive factors – Pricing • Exchange rates – Time zone – Cultural similarities – Local knowledge Reasons for concern – Reliability – Scalability – Capability 14
  15. 15. LatAm: Regional Power How to establish this new force: – Join forces – Create marketing exposure • Events, associations, collaterals – Bring the attention of the industry • Articles, PR, case studies – Convince the think tanks – Do not enforce misleading concepts – Word hard and continuously 15
  16. 16. Cutting the Middle ManBypass your MLV – Reach direct clients • Who is chasing them? • Show them that “Yes, we can!” – Learn from those who did it – Professionalize your approach – Abandon the “colonized” pattern – Take risks – Sell together 16
  17. 17. My Very Own Solution The CID Approach  COLLABORATION C  INNOVATION I  DETERMINATION D 17
  18. 18. Collaboration Crowdsourcing – Successful examples • Google, Facebook and Sun Microsystems – LSPs are lagging behind – Crowdsourcing as (an additional) service – Implement it in your workflow – Bring in the good, drop the bad – Stand out from the crowd 18
  19. 19. Collaboration Alliances – Successful examples • milengo, LCJ, Translated in Argentina – My own case study – Find your ideal partners – Establish your goals and expectations – Share experiences and knowledge – Be flexible! 19
  20. 20. Innovation TAUS Market Analysis: 1. Translation automation 2. Language data sharing 3. Community translation 4. Open translation platforms 5. Localization and support convergence 6. Continuous translation 7. Personalization 20
  21. 21. Innovation 1. Translation automation – How innovative is it, really? • Started in the 17th (!!!) century • The Georgetown Experiment (1954) • Statistical MT vs. Rule-based MT – LSPs and translators still reluctant – It is here to stay; deal with it 2. Language data sharing – How to share what you do not own? – Own it then! 21
  22. 22. Innovation 1. Community translation – Crowdsourcing 2. Open translation platforms – Why would one ignore them? – New Brazilian Spelling TM Compliance Tool http://www.ccaps.net/agreementchecker/en.html 3. Localization and support convergence – Telephone interpreting 22
  23. 23. Innovation1. Continuous translation – Pricing-based model is outdated – What are the choices?2. Personalization – Specialize (domain, industry, product) – Give them what they want 23
  24. 24. Innovation Hard to innovate in terms of technology – Difficult access to funding – Hard to convince investors – Simple lack of skills Try other areas then! – Customer service – Pricing structures – Project management – Use your imagination 24
  25. 25. Determination Just do it! – Think as an entrepreneur, not as a translator – Hire a Production Manager – Collect your best practices – Improve your methods – Streamline your processes – Attend conferences, seminars, road shows – Listen, read and learn 25
  26. 26. Determination SELL! SELL! SELL! – Clients will not come knocking on your door – Use your knowledge of the region – Market yourself and your company – Find the right price to buy and sell – Put on a global face with a local soul – Seize today’s opportunities – Do not be afraid of success – You can make it! 26
  27. 27. Thank you! Fabiano Cid Ccaps fcid@ccaps.net www.ccaps.net 27

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