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Engage and Communicate: Targeting Your Messages to Latin American Audiences, by Katia Azevedo (Xerox), Martin Hoffmann and Albert Phelps (Buck Consultants)
The influence of Latin American consumer markets has been growing, not only as a sought-after consumer power but also a fast-growing workforce. Such extensive and specific markets require targeted communications. This session will focus on how to develop your source content and tailor your communications to the Latin American audience, and also how to engage your Latin American clients, business partners, consumers and/or employees in a manner that’s culturally and market-appropriate, ensuring that your message hits the right audience at the right time and in the right manner. It will conclude with some practical examples of how Xerox is currently implementing these principles and structuring their communications targeting Latin American audiences.