How To Implement Successful PPC

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How To Implement Successful PPC

  1. 1. BEST PRACTICE GUIDE SUCCESSFUL PAY PER CLICK MARKETING Copyright Clickthrough Marketing Ltd ©2007
  2. 2. ClickThrough are experts in: • Advanced level SEO • Online PR & Monitoring • Multi-lingual SEO • Affiliate Marketing Support • Pay Per Click Marketing • Blog & Forum Marketing Strategy • Website Conversion Enhancement • Website Analytics
  3. 3. • • • • • • • • • Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  4. 4. Executive Summary Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  5. 5. Frequently Asked Questions Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  6. 6. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  7. 7. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  8. 8. Stages To Successful PPC Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  9. 9. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  10. 10. Search Phrase Research & Selection • • • • • Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  11. 11. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  12. 12. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  13. 13. Bid Management Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  14. 14. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  15. 15. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  16. 16. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  17. 17. Reporting & ROI Tracking Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  18. 18. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  19. 19. Creative Advert Writing Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  20. 20. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  21. 21. 8% CTR 15 pence per click 1.5% CTR 23 pence per click Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  22. 22. Conversion Enhancement Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  23. 23. Poor landing page Good advert Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  24. 24. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  25. 25. Click Fraud Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  26. 26. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  27. 27. Who Are ClickThrough • • • • • • • • • Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com

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