Come fare un Pitch a Innova Day

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Liberamente tratto da "How to pitch a VC" di Dave McClure". Presentazione fatta nel corso del Training Day di Innova Day ICT Meccanica Agrofood del 05 Ottobre 2012.

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Come fare un Pitch a Innova Day

  1. 1. Pitch
  2. 2. Che cos’è?
  3. 3. Una presentazione diidee, sia personali checommerciali, cheavviene nello spazio diun viaggio in ascensorecon un’ipoteticoinvestitorecos’è?
  4. 4. Una presentazione diidee, sia personali checommerciali, cheavviene nello spazio diun viaggio in ascensorecon un’ipoteticoinvestitore.
  5. 5. Come deveessere?
  6. 6. Una presentazionedi idee Che cos’è?(l’idea di business)
  7. 7. BreveSempliceMemorabile(Dave McClure)tratto da http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
  8. 8. Breve
  9. 9. “ZapMeals is an online meal order & delivery service matching hungry consumers with great local food preparers.” “We’re eBay for takeout orders.”http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
  10. 10. La mission di Google è organizzarele informazioni a livello mondiale erenderle universalmente accessibilie utili.http://www.google.it/about/company/
  11. 11. Semplice
  12. 12. Qual’è ilproblema cheintendirisolvere?
  13. 13. Rendilo ovvio!
  14. 14. Chi ha quelproblema?
  15. 15. “Painkillernot vitamine”Dave McClure http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
  16. 16. La tuasoluzione(mission)
  17. 17. <<< Mission• E’ lo scopo di lungo periodo dell’azienda.• E’ la ragione per cui l’azienda esiste.• E’ una frase di poche righe che contiene un obiettivo verso cui è orientata tutta l’attività d’impresa. >>>
  18. 18. Chi sei?(team)
  19. 19. <<< Team aziendale• Chi sono i componenti?• Qual è il loro background/CV• Breve storia del team>>>
  20. 20. Che cosa fai?(prodotto/servizio)
  21. 21. <<< Il prodotto o il servizioofferto Funzionalità del prodotto Prestazioni del prodotto Modalità di erogazione del servizio Piattaforme tecnologiche utilizzate Originalità Innovatività>>>
  22. 22. Il mercato
  23. 23. DoveteLe dimensioni del mercato colpire• Bigger is Better• Top Down(Forrester, Gartner)• Bottom Up(users/usage/rev)Dave McClure http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
  24. 24. Online Takeout Orders: Market $ize Top Down • $511 Billion spent dining out annually – source: National Restaurant Association, 2006 (http://www.restaurant.org/) Bottom up: • 100M people eat out every day • Today ~4% of meals ordered online (= 4M/day) • In 5 years 20% of meals ordered online (=20M/day) • Average takeout order cost is $12 • Available Total Market Size: – today = ~$50M daily, ~$20B annually – in future = $250M daily, $100B annually look: more info porn! damn that looks good, doesn’t it?Dave McClure http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
  25. 25. Il modello dibusiness
  26. 26. Business Model (How Do You Plan to Make Money?)• Describe Top 1-3 Revenue Sources – Prioritize by Size, Growth, and/or Potential – Cite current market activity / customer behavior as proof• Show How You Get to Break-even (or Profitable) – Ideally, on the current round of funding you’re raising• Common Revenue Models – Direct: ecommerce, subscription, digital goods, brands – Indirect: advertising, lead gen, affiliate / CPADave McClure http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
  27. 27. ZapMeals: 3 Ways We Make Money• Transactional: – charge a 15% food prep fee (min $1) – charge a 15% food delivery fee (min $1)• Advertising: – charge small preparers by click-thru (SEM for food) – charge larger preparers for premium / sponsored listings• Supplies, Equipment, Insurance: – provide supplies, education for ZapMeals preparers – free licensing to ZapMeals preparers who buy $250 eqpmt – insure against food inspection issues via large group again, up & to the right.Dave McClure http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
  28. 28. Il vantaggiocompetitivo
  29. 29. Elenca i principali competitorsPerche tu sei migliore?Prechè tu sei diverso?La tecnologia è tua?La tecnologia è tutelata? Come?
  30. 30. again, We’re Better, Different. up & to the right. Funny!Accepted Shocking !!! Not Funny.Dave McClure http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
  31. 31. Il piano dimarketing
  32. 32. Come raggiungere iclienti?Quali canali?
  33. 33. : Scegline alcuni • PR • Email • Contest • SEO / SEM • Biz Dev • Blogs / Bloggers • Direct Marketing • Viral / Referral • Radio / TV / Print • Affiliate / CPA • Dedicated Sales • Widgets / Apps • Telemarketing
  34. 34. Che cosa chiedi?
  35. 35. : Money o partnership?
  36. 36. Money, Milestones How Much Money Raised / Now Raising? – Show 3 Budgets: Small, Medium, Large – Show how you’ve got “Small” already lined up – Show “Optionality”, Competitive Interest (if poss.) What Will you Do with the Capital? – Build Product – Marketing & Sales (Drive Revenue) – CapX, Ops Infrastructure (Scale Up)Dave McClure http://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardon
  37. 37. : Descrivi il tipo di partnership
  38. 38. : Perché dovrebbero credere in Te?
  39. 39. :http://blog.tagliaerbe.com/2010/03/come-guadagna-google.html
  40. 40. Come deveessere?
  41. 41. : Memorabile
  42. 42. : Happy Ending
  43. 43. : Cerca di chiudere in modo memorabile
  44. 44. : Lasciagli un link, un memento
  45. 45. : Grazie Mille Francesco Baruffi Fondazione Democenter Sipe f.baruffi@democentersipe.it
  46. 46. Sitografiahttp://steveblank.com/tools-and-blogs-for-entrepreneurs/#Useful Blogshttp://www.slideshare.net/dmc500hats/how-to-pitch-a-vc-aka-startup-viagra-how-to-give-a-vc-a-hardonhttp://blog.tagliaerbe.com/2010/03/come-guadagna-google.htmlhttp://www.google.it/about/company/

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