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Created By
EZ Marketing Tech
1+1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com
What Is SEO Audit?
Site audit, simply, means finding out what’s the current condition &
overview of an website and finding...
Why You Need to do SEO Audit
 Know the current health status of your website
 Identify the issues/problems that reduces ...
SEO Audit
 Start With Google: Do a “Site:Domain.com” search in Google to
find out:
 How many pages are returned in SERP
...
Contents Check List
Title: Are your content’s titles catchy? Including keywords in
contents?
Content Length: Contents need...
Contents Check List
 Duplicate Contents: Are you copying contents from others?
Do you already have duplicate contents in ...
Meta Tags Check List
+1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 7
 Meta Title: Meta titles...
Check List
+1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 8
 URL Structure:
 No excessive par...
Check List
 URL Canonicalization:
 Either WWW or Non-WWW version of site is specified in Google
Webmaster Tools
 In cas...
Off-Page Check List
 Loading Speed:
 Whether the website taking longer time to load (standard
loading time is around 2-3...
Off-Page Check List
 Broken Links: Broken links are those which no longer work now.
Broken links usually create when the ...
Thanks a Lot for Reading This Presentation 
This Presentation is created by EZ Marketing Tech.
+1 (347)-507-5471 | contac...
+1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 13
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How to Do SEO Audit of Your Website

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Check out this presentation which focuses on all the major factors that you must check while doing SEO audit for a website!

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How to Do SEO Audit of Your Website

  1. 1. Created By EZ Marketing Tech 1+1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com
  2. 2. What Is SEO Audit? Site audit, simply, means finding out what’s the current condition & overview of an website and finding out rooms for improvements! +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 2
  3. 3. Why You Need to do SEO Audit  Know the current health status of your website  Identify the issues/problems that reduces your website’s online visibility  Doing SEO in the right way through optimizing your website for search engines.  Improve your sales, conversions, leads  Increase the possibility of getting large volume of targeted online traffic  Find out if all your web pages can be crawled and indexed by search engines.  Learn about your competitors and how to stay ahead of them! +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 3
  4. 4. SEO Audit  Start With Google: Do a “Site:Domain.com” search in Google to find out:  How many pages are returned in SERP  Is the homepage showing up as the first result  If the homepage isn’t showing up as the first result, there could be issues, like a penalty or poor site architecture/internal linking, affecting the site. +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 4
  5. 5. Contents Check List Title: Are your content’s titles catchy? Including keywords in contents? Content Length: Contents need to be 400+ words. Keyword Targeted Content: Site’s contents are being written targeting main keywords of your website? Keyword Density: Keywords density need to be with 1.5%- 2%. User Friendly: Is the text broken down into easy to read paragraphs? +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 5
  6. 6. Contents Check List  Duplicate Contents: Are you copying contents from others? Do you already have duplicate contents in your website?  You can use tools like SmallSEOtools.com or copyscape.com to check plagiarism of your contents. Even you can check content’s uniqueness by searching manually in Google!  Internal Linking: Are you giving sufficient backlinks to related contents of your website?  External Linking:  Is there any outbound links on your website?  If so, do they pointed to relevant quality websites? +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 6
  7. 7. Meta Tags Check List +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 7  Meta Title: Meta titles should include main keywords and unique. Length need to be within 55-60 characters.  Meta Description: Keywords must be included in descriptions. Must be unique. Description length needs to be within 155-160 characters.  Meta Keyword: No longer a ranking factor. So not necessary to use. Instead, this practice may reveal your targeted KWs to your competitors.  Heading Tags: Heading Tags are 6 types (H1, H2…H6). For better result, use at least First 3 heading tags (H1,H2,H3) in your targeted page.
  8. 8. Check List +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 8  URL Structure:  No excessive parameters or session ID’s  URLs exposed to search engines should be static.  Sitemap:  Already has a XML sitemap?  If yes, how well it has been optimized?  Did you submitted the XML sitemap to Google Webmaster Tool?  Robots:  Do your website has a perfectly optimized robots.txt file?  Has the entire site or important content been blocked via the robots.txt?
  9. 9. Check List  URL Canonicalization:  Either WWW or Non-WWW version of site is specified in Google Webmaster Tools  In case if you don’t know how to fix canonicalization from cPanel: http://www.htaccessbasics.com/force-www-nonwww-domain/  Cannibalization: Refers to using the same title for all pages of a website for better ranking. Also using the same anchor text while building links for different pages.  Make sure that each targeted pages have unique and different page titles and descriptions.  Image Alt Tags:  Whether image tags have been used with all images  Numerous tools are available for checking image alt tags of a website like http://tools.seochat.com/tools/broken-links-images- tool/ +1 (347)-507-5471| contact@ezmarketingtech.com | www.ezmarketingtech.com 9
  10. 10. Off-Page Check List  Loading Speed:  Whether the website taking longer time to load (standard loading time is around 2-3 seconds)  Check loading speed by using tools like:  https://developers.google.com/speed/pagespeed/insights/  http://tools.pingdom.com/fpt/  Backlinks Number & Source:  Check the backlinks number and quality  Whether backlinks are coming from relevant websites.  Check anchor text variation  You can use backlink checker tools like  https://ahrefs.com/  http://www.backlinkwatch.com/  http://moz.com/researchtools/ose +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 10
  11. 11. Off-Page Check List  Broken Links: Broken links are those which no longer work now. Broken links usually create when the link pointing to a web page that has been moved or deleted.  Social Engagement:  Check social engagement to measure popularity of that website  You can use social engagement measuring tools like http://www.seocentro.com/tools/search-engines/link- popularity.html  Site Audit Tools: There are some really great site audit tools with which you can easily audit a website within minutes! Some tools are:  http://seositecheckup.com/  http://www.seoptimer.com/  http://www.woorank.com/ +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 11
  12. 12. Thanks a Lot for Reading This Presentation  This Presentation is created by EZ Marketing Tech. +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 12
  13. 13. +1 (347)-507-5471 | contact@ezmarketingtech.com | www.ezmarketingtech.com 13

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