EZ Marketing Tech
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What Is SEO Audit?
Site audit, simply, means finding out what’s the current condition &
overview of an website and finding out rooms for improvements!
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Why You Need to do SEO Audit
Know the current health status of your website
Identify the issues/problems that reduces your website’s online
Doing SEO in the right way through optimizing your website for
Improve your sales, conversions, leads
Increase the possibility of getting large volume of targeted online
Find out if all your web pages can be crawled and indexed by
Learn about your competitors and how to stay ahead of them!
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Start With Google: Do a “Site:Domain.com” search in Google to
How many pages are returned in SERP
Is the homepage showing up as the first result
If the homepage isn’t showing up as the first result, there could
be issues, like a penalty or poor site architecture/internal linking,
affecting the site.
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Contents Check List
Title: Are your content’s titles catchy? Including keywords in
Content Length: Contents need to be 400+ words.
Keyword Targeted Content: Site’s contents are being
written targeting main keywords of your website?
Keyword Density: Keywords density need to be with 1.5%-
User Friendly: Is the text broken down into easy to read
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Contents Check List
Duplicate Contents: Are you copying contents from others?
Do you already have duplicate contents in your website?
You can use tools like SmallSEOtools.com or
copyscape.com to check plagiarism of your contents.
Even you can check content’s uniqueness by searching
manually in Google!
Internal Linking: Are you giving sufficient backlinks to
related contents of your website?
Is there any outbound links on your website?
If so, do they pointed to relevant quality websites?
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Meta Tags Check List
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Meta Title: Meta titles should include main keywords and
unique. Length need to be within 55-60 characters.
Meta Description: Keywords must be included in descriptions.
Must be unique. Description length needs to be within 155-160
Meta Keyword: No longer a ranking factor. So not necessary to
use. Instead, this practice may reveal your targeted KWs to your
Heading Tags: Heading Tags are 6 types (H1, H2…H6). For
better result, use at least First 3 heading tags (H1,H2,H3) in your
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No excessive parameters or session ID’s
URLs exposed to search engines should be static.
Already has a XML sitemap?
If yes, how well it has been optimized?
Did you submitted the XML sitemap to Google Webmaster
Do your website has a perfectly optimized robots.txt file?
Has the entire site or important content been blocked via the
Either WWW or Non-WWW version of site is specified in Google
In case if you don’t know how to fix canonicalization from cPanel:
Cannibalization: Refers to using the same title for all pages of a
website for better ranking. Also using the same anchor text while building
links for different pages.
Make sure that each targeted pages have unique and different
page titles and descriptions.
Image Alt Tags:
Whether image tags have been used with all images
Numerous tools are available for checking image alt tags of a
website like http://tools.seochat.com/tools/broken-links-images-
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Off-Page Check List
Whether the website taking longer time to load (standard
loading time is around 2-3 seconds)
Check loading speed by using tools like:
Backlinks Number & Source:
Check the backlinks number and quality
Whether backlinks are coming from relevant websites.
Check anchor text variation
You can use backlink checker tools like
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Off-Page Check List
Broken Links: Broken links are those which no longer work now.
Broken links usually create when the link pointing to a web page that
has been moved or deleted.
Check social engagement to measure popularity of that
You can use social engagement measuring tools like
Site Audit Tools: There are some really great site audit tools with
which you can easily audit a website within minutes! Some tools are:
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Thanks a Lot for Reading This Presentation
This Presentation is created by EZ Marketing Tech.
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