Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SoLoMo v 1.0

458 views

Published on

SoLoMo v 1.0

  1. 1. The Social Local Mobile Agency New marketing company for the New Age
  2. 2. SOLOMO?
  3. 3. THE CONTEXT
  4. 4. As we speak India is changing: If this machine is hooked, click on the image! Else you can visit: http://bit.ly/ugJ7yf
  5. 5. *Source: Google India, 2011
  6. 6. This is Great Let’s Avail the offer! Right?
  7. 7. No! Thanks WHY???
  8. 8. This is where I am
  9. 9. This is where the offer is
  10. 10. This is what lies in between
  11. 11. 35 KMS OVER 1 HOUR OF DRIVINGTIME!
  12. 12. 70% off on PIZZA 70% off on Pizza Sample text sample text sample text sample text Text sample text sample text At: XYZ Pizza Corner Lajpat Nagar What just happened? YOU LOST! ME BECAUSE YOUR OFFER DIDN’T FIT THE LOCATION CONTEXT
  13. 13. The new mantra!!
  14. 14. REALTIME SOCIAL FEATURES ACCELERATING MOBILE USAGE GROWTH = SHARING + LOCAL + FRIENDING.
  15. 15. *Source: Google India, 2011
  16. 16. Run Run Run: Nike+
  17. 17. Nike+
  18. 18. MINI Gateaway
  19. 19. MINI Gateaway
  20. 20. Mayor offer
  21. 21. Learning from these brands
  22. 22. Brands need:
  23. 23. Brands need:
  24. 24. But more-over BRAND PURPOSE EXPERIENCE PLANNERS DISCOVERY MOBILITY PLACE SENSE & RESPONSE ACTIVATION
  25. 25. a team that
  26. 26. a team that
  27. 27. a team that
  28. 28. a team that specializes on
  29. 29. Are you ready for future?

×