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How to Market the
Embellisher eReader App
Email List
• If you already have an email list, then you just need to send your
subscribers an email with a link to regist...
Self-Published and Start-Ups
• If you are a self-published author or start-up business, then you'll
need to follow these s...
Small Budget? Mobile Marketing is Key.
• In this webinar, I will share a number of tips you can put into
practice to get s...
Ways to Get More Readers in Your App
• These are easy ways for you to accomplish effective DIY promotion using
your new Em...
Preload free books.
• One of the most advantageous features built into the Embellisher
eReader App is the preload instruct...
Run a Discount Coupon Promotion
• Promotional coupons are worth their weight in gold when you
apply them properly. Whether...
Special Code Instructions
• When formatting your eBooks in HTML for uploading into your
Embellisher eReader App Library, y...
Add embedded videos and audiobooks
• As an award-winning and best-selling Independent author, I have
always enjoyed being ...
Insert affiliate code to earn royalties
• You can also add extra income to your embellished title by
inserting affiliate c...
Use the “insert story” feature
• Remember those “Choose Your Own Adventure” books that were so
popular in the Eighties? We...
Custom Playlist Feature
• Booktrack.com made a business out of featuring a way to add
sound effects and music backgrounds ...
New additions this week
• Want to be your own Oyster or Scribd?
• One of the newest additions to the Embellisher™ Mobile P...
Download in three formats
• We have also added two other versions of downloads for those
Administrators who want to save t...
Sell your print-on-demand titles
• We know that readers are still buying more print copies of books, so we have made
it ea...
Tweet Your Books to the Masses
• This new addition allows you to send tailored tweets out to your
followers about the newe...
Extra Add-On Features
• Because the self-install version is so inexpensive ($500), many
clients want to add extras to thei...
Install the Author and Reader Forum
• This is our most popular additional feature. With the forum, you
will be able to tal...
Custom Tailoring to Your Branded Look
• This Embellisher™ add-on can create a tailored look of your app by
having it brand...
Google Analytics Add-On
• This Google Analytics installation gives you the ability to track
which ads or books your reader...
Cell Phone Scan SKU Feature
• This handy feature allows your readers to scan a product you may
have for sale inside a "bri...
Google Maps Feature
• This feature can add an important ingredient to sales applications.
Businesses can include locations...
Text-to-Speech Feature
• This feature adds a narrator to your app. Authors who need
narration for disabled people or child...
Conclusion. We can also do it for you!
• If you want any other feature that we have not listed here, then
please email me ...
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How to market the Embellisher eReader App

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Capsule version of the webinar I give to prospective clients. Get the self-install for $500 until the end of May, 2015. Thanks for watching, and happy reading and writing!

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How to market the Embellisher eReader App

  1. 1. How to Market the Embellisher eReader App
  2. 2. Email List • If you already have an email list, then you just need to send your subscribers an email with a link to register in your new Embellisher eReader App. They will be registered as Readers, but if you want to designate them as Authors, then you can do that through the Admin Console.
  3. 3. Self-Published and Start-Ups • If you are a self-published author or start-up business, then you'll need to follow these steps to acquire new registrants to your Embellisher App. Since 2008, 775,000 apps have been created in Apple's App Store and 800,000 apps in the Google Play store. Stunning numbers, but the hard truth is only a small fraction of these apps has really become popular. Successful app publishers, we have found, invest substantial time and effort in their app launch.
  4. 4. Small Budget? Mobile Marketing is Key. • In this webinar, I will share a number of tips you can put into practice to get started with your app marketing, even on a small budget. It starts with involving your community, readers and contacts. Watch these tutorial videos to see how to market your ePub3 books.
  5. 5. Ways to Get More Readers in Your App • These are easy ways for you to accomplish effective DIY promotion using your new Embellisher eReader App. These methods are based on my independent publishing experience of over 20 years. They are an unobtrusive method that allows the prospect to "opt in" and that provides the user with something free to enjoy as a reward for doing what you request. What makes these promotions more effective than the usual types of online promotions is the fact that your application delivers the reward to your new registrants as soon as they sign up as "readers." Being greeted in your library with one or all of these will keep your readers coming back. In addition, the word will spread to others that you have an application that has great content as well as cost- saving sales.
  6. 6. Preload free books. • One of the most advantageous features built into the Embellisher eReader App is the preload instruction. Watch this video about how to do this to maximize your reader's interest in your library.
  7. 7. Run a Discount Coupon Promotion • Promotional coupons are worth their weight in gold when you apply them properly. Whether you create free eBooks or discount them, your reader will thank you for the chance to enjoy whatever you have to offer. Watch this video to see how to use it in your Admin interface
  8. 8. Special Code Instructions • When formatting your eBooks in HTML for uploading into your Embellisher eReader App Library, you can implement some handy codes to promote individual titles or authors. These codes are effective anywhere in html, on a website and inside an ebook, once the ebooks are inside your library. You can use them when you want to point the reader to the next novel in your series of novels, or to give the reader a listing of books by an author you want to promote inside your app library. You have to link to the complete address like this: Get the complete version You can also put the author name or genre to get a whole list: See list of books by Jim Musgrave • Watch this instructional video (Tutorial 5, step 3).
  9. 9. Add embedded videos and audiobooks • As an award-winning and best-selling Independent author, I have always enjoyed being able to have dynamic book trailers and special interviews as a way to promote my work. With your new Embellisher eReader App, you can include these right inside your .ePub3 formatted book! Watch the video to see how it's done.
  10. 10. Insert affiliate code to earn royalties • You can also add extra income to your embellished title by inserting affiliate code inside it. It’s an easy-peasy task when you watch this instructional video. Whenever a reader buys a product that related to your book, you will collect a royalty in your account. On top of the minimum 85% royalty you get (when marketing through us) or the 100% royalty (when you install your own system), your profit margins can increase substantially.
  11. 11. Use the “insert story” feature • Remember those “Choose Your Own Adventure” books that were so popular in the Eighties? We have incorporated this feature into our creative software so you can take advantage of this kind of popularity in your embellished titles. Watch this video to see how you can use it to its maximum value.
  12. 12. Custom Playlist Feature • Booktrack.com made a business out of featuring a way to add sound effects and music backgrounds to their eBooks. However, many complained that this was too intrusive on the reader, and we agree. With the custom playlist creator, you can add your own music, soundtrack and even complete audiobook reading to the title you create. Amazon already does this in a small way with their combo audio and digital read, but we have taken the idea to an entirely new level of interesting possibilities. Watch this instructional video to see what we mean.
  13. 13. New additions this week • Want to be your own Oyster or Scribd? • One of the newest additions to the Embellisher™ Mobile Publishing and Marketing System is a way to charge one price for unlimited reading of your titles. Yes, just the way Scribd and Amazon are doing it. As the owner of the self-install of our flagship product, you'll be able to sell multimedia, conventional, newspapers, magazines or even audiobooks for a single price, with a click of a button. It's built right inside the Administration back-end of your system, and you can designate which users you want to become part of this sales extravaganza. The reader simply needs to pay for this feature, and then you designate her as getting all eBooks for free. Imagine all the readers you'll get inside the eReader once they know you charge a single price for all they can read! • The advantage of your selling using the Embellisher™ Mobile Publishing and Marketing System is that you'll be able to sell to niche audiences that want to read a lot of books in a certain genre.
  14. 14. Download in three formats • We have also added two other versions of downloads for those Administrators who want to save their creations in .mobi or .pdf. digital formats. Of course, the only version that can be read completely (all videos and playlists) inside our Embellisher™ eReader is the .epub3 format. Therefore, one should not try to save an eBook that is created with video or with a music playlist in .pdf or .mobi, because it will not be readable (or sellable) inside any other eReader. Of course, if you create a conventional eBook (without multimedia), you'll be able to download and sell it using the .mobi (Amazon Kindle) or .epub (Apple iBooks) formats. This is important to the author who wants to deliver in these formats to add to her profits.
  15. 15. Sell your print-on-demand titles • We know that readers are still buying more print copies of books, so we have made it easy to sell your books inside our system. For example, if you sell a print-on- demand copy of your title, you can create an interactive promotional eBook with a video book trailer, an interview with you, and a sampling of the book, right inside your creation. What makes this a great way to sell print titles is the fact that all the reader needs to do is open the app in her Smartphone or tablet, push a "buy button," and she will automatically be given the interface at your print store at Createspace or wherever you have your print copies printed. Here's the link to our CEO's fourth mystery, Steam City Pirates. You would use that URL and simply insert it as a link whenever the user clicks on your "purchase button" inside the promotional eBook you've created inside the ePub3 Creator Studio. • Authors and publishers are buying our sale-priced self-install of the system before it goes back up in price. You can download and install it for the price of $500, which includes the complete eReader and ePub3 Creator Studio, as well as the full Administrative controls of the store and user interfaces.
  16. 16. Tweet Your Books to the Masses • This new addition allows you to send tailored tweets out to your followers about the newest book in your series. It’s built right inside the ePub3 Creator Studio, and when the end user gets your link, she can click, and it will open your book inside the Embellisher™ eReader—easy peasy. • Watch the following video to see how it’s done.
  17. 17. Extra Add-On Features • Because the self-install version is so inexpensive ($500), many clients want to add extras to their installation. The following are the most popular add-ons to our Embellisher™ Mobile Publishing and Marketing System.
  18. 18. Install the Author and Reader Forum • This is our most popular additional feature. With the forum, you will be able to talk directly with the readers and authors you have collected inside your new app. You can create threads on any subject you wish, and the hyperlink codes for books are usable inside the forum as well, so you can promote directly to your "captive" audience. For example, if you're a Romance author, your readers will be pleased to be able to login and experience your complete "collected works" inside the library, and then visit your forum to "gossip" about their favorite titles. Watch this video about how to access the forum.
  19. 19. Custom Tailoring to Your Branded Look • This Embellisher™ add-on can create a tailored look of your app by having it branded with your "look and feel." We can add photos, logos and any other images that make your brand stand out. We did this for our client, Knowles Publishing, and it made them stand out from their competition.
  20. 20. Google Analytics Add-On • This Google Analytics installation gives you the ability to track which ads or books your readers interact with. What better way to provide your advertisers with the information they need to make a sale?
  21. 21. Cell Phone Scan SKU Feature • This handy feature allows your readers to scan a product you may have for sale inside a "brick and mortar" store. It's just another convenience to add to make your products stand out from your competition.
  22. 22. Google Maps Feature • This feature can add an important ingredient to sales applications. Businesses can include locations and driving directions to your shop. If you're an author or publisher, you can install maps that point out special locations that are important to your subject matter. Be creative.
  23. 23. Text-to-Speech Feature • This feature adds a narrator to your app. Authors who need narration for disabled people or children will appreciate this addition. We can also include a Google Translator function if you want the app's instructions (not individual eBooks) to be in other languages.
  24. 24. Conclusion. We can also do it for you! • If you want any other feature that we have not listed here, then please email me with the details. Our "Flying Dutchmen" programmers, Tom and Bas, will certainly do their best to create it for you and install it for you. Also, if you want original illustrations or book covers done, our artists on staff, Ari and Vali, can certainly provide that skill as well. We want to make your experience publishing mobile and multimedia-rich eBooks as painless and as profitable to you as possible. We suggest you sign- up for our Advanced Membership education program in order to maximize your publication creativity. Also, watch this promotional video about exactly what we can do for you.

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