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FORBES ARTICLE EXPOSES MYTH
• A RECENT ARTICLE IN FORBES EXPLODED THE MYTH THAT INDEPENDENT AUTHORS NEED TO PROMOTE
MORE T...
LISTEN UP!
AUTHORS SHOULD WRITE, NOT PROMOTE
• WE AT EMRE KNOW THAT THE BEST USE OF AN AUTHOR’S TIME IS TO CREATE MORE BOO...
OUR FOUNDER IS A SUCCESSFUL INDIE
AUTHOR
• JIM MUSGRAVE IS A FORMER COLLEGE PROFESSOR AND MANAGEMENT DEVELOPMENT SUPERVISO...
STEP ONE: HAVE YOUR DUCKS (TITLES) IN A
ROW AND READY TO GO
• IF YOU READ THE FORBES ARTICLE CAREFULLY, THEN YOU KNOW WHAT...
STEP TWO: CREATE A PROMOTIONAL
EPUB3 EBOOK
• THE VANGUARD OF OUR SYSTEM IS THE EMBELLISHER™ EREADER. THIS IS A FREE MOBILE...
WHAT A PROMOTIONAL EPUB3 BOOK
LOOKS LIKE
• THIS GAME IS ABOUT CREATING A BRAND FOR YOUR WORK. WHAT BETTER WAY TO HYPE YOUR...
CONTENTS OF YOUR PROMOTION
• AS YOU CAN SEE, THE EXAMPLE PROMOTIONAL EPUB3 BOOK WAS A MULTIMEDIA BOOK. THE PURPOSE OF ITS ...
STEP THREE: DELIVER YOUR PROMOTION
• ONCE YOU HAVE YOUR EPUB3 PROMO BOOK CREATED, THEN YOU HAVE TO DELIVER IT TO YOUR PROS...
STEP FOUR: GET YOUR READERS TALKING
• ONE OF THE MOST REWARDING ELEMENTS OF OUR MARKETING SYSTEM, ALSO BUILT RIGHT INTO OU...
STEP FIVE: ASK FOR REVIEWS AND BUZZ
• A READER WHO HAS COMMITTED TO YOUR BRAND BY INSTALLING YOUR APP, VISITING AND PARTIC...
How authors are promoted at EMRE Publishing,
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How authors are promoted at EMRE Publishing,

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Authors don't make money by simply promoting their work on social media. It's more complicated, and easier, than that. Caltech's Jim Musgrave has an answer that blows the lid off the biggest author promotion myth of all (as talked about in Forbes).

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How authors are promoted at EMRE Publishing,

  1. 1. FORBES ARTICLE EXPOSES MYTH • A RECENT ARTICLE IN FORBES EXPLODED THE MYTH THAT INDEPENDENT AUTHORS NEED TO PROMOTE MORE TO BE SUCCESSFUL. • WE AGREE. THAT’S WHY OUR ENTIRE SYSTEM IS GEARED TO MAKING PROMOTION WORK FOR WHAT SELLS AN AUTHOR’S (HOPEFULLY MANY) BOOKS. • THIS PRESENTATION WILL COVER THE FIVE WAYS AUTHORS CAN BENEFIT FROM USING OUR EMBELLISHER™ MOBILE CREATION AND MARKETING SYSTEM.
  2. 2. LISTEN UP! AUTHORS SHOULD WRITE, NOT PROMOTE • WE AT EMRE KNOW THAT THE BEST USE OF AN AUTHOR’S TIME IS TO CREATE MORE BOOKS. AUTHORS INSTINCTIVELY KNOW THIS, BUT WE NEED TO EDUCATE THEM ABOUT HOW TO USE OUR SYSTEM TO DO THE RIGHT TYPE OF PROMOTION THAT WILL BENEFIT THEM (AND US) IN THE LONG RUN. • THE STEPS COVERED HERE ARE FOR AUTHORS WHO ALREADY HAVE AT LEAST THREE BOOKS WRITTEN, PREFERABLY IN THE SAME GENRE OR SUBJECT CATEGORY.
  3. 3. OUR FOUNDER IS A SUCCESSFUL INDIE AUTHOR • JIM MUSGRAVE IS A FORMER COLLEGE PROFESSOR AND MANAGEMENT DEVELOPMENT SUPERVISOR AT CALTECH. HE’S MADE A SCIENCE OF PROMOTING FELLOW INDIE AUTHORS BECAUSE HE WANTS THEM TO WIN THE LION’S SHARE OF THEIR CREATIVE EFFORTS. YEA JIM! • THE FOLLOWING STEPS WE USE WILL NOT GUARANTEE THE INSTANT SUCCESS OF AN AUTHOR. THERE IS TOO MUCH LUCK AND COINCIDENCE INVOLVED TO MAKE ANY KIND OF PROMISE LIKE THAT. • HOWEVER, IF YOU FOLLOW THESE STEPS, YOU WILL HAVE THE TIME TO CREATE THE NEXT BOOK IN YOUR SERIES, AND YOUR READERSHIP SHOULD GROW, AND THIS IS WHAT MAKES A WINNING AUTHOR.
  4. 4. STEP ONE: HAVE YOUR DUCKS (TITLES) IN A ROW AND READY TO GO • IF YOU READ THE FORBES ARTICLE CAREFULLY, THEN YOU KNOW WHAT THE REAL KEY TO INDIE SUCCESS IS: GETTING POSITIVE REVIEWS (NOT PAID FOR) FROM OTHERS. • IF YOU KNOW YOUR WORK IS GOOD, THEN YOU MUST PUT IT OUT THERE TO BE JUDGED BY THE PUBLIC. THERE IS NO OTHER WAY AROUND THIS COLD, HARD FACT. • THAT’S WHY WE SCREEN OUR AUTHORS’ WORK BEFORE IT’S ACCEPTED. THEY MUST HAVE THE THREE TITLES COMPLETED, AND THEY MUST BE GOOD!
  5. 5. STEP TWO: CREATE A PROMOTIONAL EPUB3 EBOOK • THE VANGUARD OF OUR SYSTEM IS THE EMBELLISHER™ EREADER. THIS IS A FREE MOBILE EREADER THAT DELIVERS MULTIMEDIA EBOOKS TO READERS ON THEIR MOBILE DEVICES. • MOBILE READERS ARE THE FASTEST GROWING SEGMENT OF READERS AND THE MOST AVAILABLE TO NICHE MARKETING. GUYS LIKE HUGH HOWEY BECAME OVERNIGHT HITS BECAUSE OF THEM. • WE HELP OUR AUTHORS CREATE THEIR MOBILE “CALLING CARD” BY USING THE EMBELLISHER™ EPUB3 CREATOR STUDIO, WHICH IS BUILT RIGHT INTO OUR TRIPLE-THREAT MARKETING SYSTEM.
  6. 6. WHAT A PROMOTIONAL EPUB3 BOOK LOOKS LIKE • THIS GAME IS ABOUT CREATING A BRAND FOR YOUR WORK. WHAT BETTER WAY TO HYPE YOUR BRAND THAN TO DELIVER A TAILORED MESSAGE TO YOUR PROSPECTIVE READER INSIDE THEIR MOBILE DEVICE? • OF COURSE, YOUR “HIDDEN AGENDA” IS TO GET YOUR READER TO BUY YOUR BOOKS, BUT IF YOU PLAY YOUR CARDS RIGHT, YOU CAN GIVE AWAY SOME CANDY AND, IN RETURN, RECEIVE THE UNDYING LOVE OF YOUR READER. • THEREFORE, A PROMOTIONAL EBOOK YOU CREATE MIGHT LOOK SOMETHING LIKE THIS (WHEN YOU CLICK ON THE LINK PROVIDED, YOU WILL NEED TO CREATE A MOBILE ACCOUNT TO READ THE BOOK: YOU TELL YOUR READER THIS WHEN YOU SEND THEM A SIMILAR LINK BY TEXT MESSAGE OR BY EMAIL). WE’LL TALK ABOUT POSSIBLE CONTENT IN THE FOLLOWING STEPS.
  7. 7. CONTENTS OF YOUR PROMOTION • AS YOU CAN SEE, THE EXAMPLE PROMOTIONAL EPUB3 BOOK WAS A MULTIMEDIA BOOK. THE PURPOSE OF ITS CREATION WAS TO GAIN READERS OF WHAT’S CALLED MULTIMEDIA OR EPUB3 BOOKS. JIM MUSGRAVE CREATED THIS FOR READERS WHO ALREADY HAD READ HIS AWARD-WINNING EPUB2 (NO MULTIMEDIA) BOOK. • HE ALSO PROVIDES A FREE COPY OF THIS CONVENTIONAL VERSION OF FOREVERMORE INSIDE THE EREADER IN ORDER TO GET READERS EVEN MORE ENTHUSIASTIC ABOUT THE BOOK AND ABOUT POSSIBLY TRYING THE “NEW EXPERIENCE” OF MULTIMEDIA. • EVERY AUTHOR SHOULD CREATE HER FIRST PROMOTION WITH THE IDEA THAT EVEN IF IT’S GIVEN AWAY TO THE READER FOR FREE, IT WILL BE THE FIRST STEP IN THE PROCESS OF CREATING A BRAND FOR YOUR WORK. • IN JIM’S CASE, HE HAD THE BRAND ALREADY CREATED: THE PAT O’MALLEY HISTORICAL STEAMPUNK AND MYSTERY SERIES.
  8. 8. STEP THREE: DELIVER YOUR PROMOTION • ONCE YOU HAVE YOUR EPUB3 PROMO BOOK CREATED, THEN YOU HAVE TO DELIVER IT TO YOUR PROSPECTS. • THE DIFFICULT PART IS DOING THE FOOTWORK OF GOING TO THE PLACES YOUR READERS HANG-OUT (TUTORIAL 5, STEP 5). • THE EASY PART IS DELIVERING YOUR MESSAGE. THE OLD WAY OF DOING SOCIAL PROMOTION WAS THAT AUTHORS HAD TO HAVE MANY ELEMENTS CREATED SEPARATELY BEFORE DELIVERING THEIR FINAL SALES PROMO. • WITH THE EMRE PUBLISHING SYSTEM, ONCE YOU’VE PAINSTAKINGLY CREATED YOUR EPUB3 BOOK, YOU WILL HAVE EVERYTHING READY FOR THE VISITING READER WHEN THEY ARRIVE AT ONE PLACE! THAT’S RIGHT, YOUR EPUB3 FORMATTED BOOK WILL OR CAN CONTAIN A BOOK LANDING PAGE, A SAMPLE OF THE BOOK (OR THE ENTIRE BOOK), A WAY TO CONNECT DIRECTLY AND ASK QUESTIONS OF YOU, THE AUTHOR, AND A WAY TO KEEP YOUR READERS IN ONE PLACE FOR THAT ONE GENRE OR BRAND OF BOOK YOU’VE DEVELOPED! ONE PLACE TO VISIT, ONE AUTHOR (YOU) TO APPRECIATE, AND ONE ENJOYABLE READING EXPERIENCE (WITH MORE TO COME INSTANTLY BY MOBILE COMMUNICATIONS) BETWEEN YOU AND YOUR BELOVED READERS.
  9. 9. STEP FOUR: GET YOUR READERS TALKING • ONE OF THE MOST REWARDING ELEMENTS OF OUR MARKETING SYSTEM, ALSO BUILT RIGHT INTO OUR APP, IS THE AUTHOR AND READER FORUM (TUTORIAL 5, STEP 7). • YOU SHOULD GET YOUR READERS INVOLVED IN SOME ACTIVITY INSIDE YOUR TAILORED FORUM AS SOON AS THEY’VE READ YOUR PROMO BOOK OR REACTED POSITIVELY TO YOUR BRAND. • YOU CAN THEN ASK EACH ONE WHETHER HE OR SHE WOULD KINDLY WRITE A REVIEW AND POST IT ON AMAZON OR SOME OTHER WEBSITE RETAILER WHERE THE DIVIDENDS OF THE FORBES ARTICLE REALLY PAY OFF IN MORE BUZZ AND PURCHASES FOR YOUR BOOK(S)! • NOTICE HOW WE’VE SLYLY (YET NOT DECEPTIVELY) LURED OUR READERS TO OUR LAIR (SAID THE INDIE SPIDER TO THE FLYING INTERNET READERS)? ONCE THEY’VE SIGNED-UP FOR YOUR BRAND, YOU HAVE THEM UNTIL THEY GET LURED AWAY BY OTHER AUTHORS AND/OR EXPERIENCES. HOWEVER, SINCE YOU’LL BE A BRAND JUST A CLICK AWAY FROM THEM, THEY WILL MOST LIKELY RETURN TO YOUR LAIR IF YOU KEEP CHURNING OUT THE GOOD STUFF! THAT’S YOUR REAL JOB, YOU KNOW.
  10. 10. STEP FIVE: ASK FOR REVIEWS AND BUZZ • A READER WHO HAS COMMITTED TO YOUR BRAND BY INSTALLING YOUR APP, VISITING AND PARTICIPATING IN YOUR FORUM, AND, OF COURSE, READING AND LIKING YOUR BOOKS, WILL BE MOST RECEPTIVE TO GIVING YOU A REVIEW AT A RETAILER (THE HOLY GRAIL OF AUTHORSHIP). • ALL OF OUR AUTHORS ARE GIVEN THE BEST WORLDWIDE EXPOSURE TO RETAILERS AVAILABLE USING THE VEARSA EBOOK DISTRIBUTION SYSTEM. GUESS WHAT? RETAILERS ARE INTERESTED IN MAKING MONEY TOO! ONCE THEY SEE HOW COOL YOUR BRAND IS, HOW MUCH TIME AND EFFORT YOU SPENT HONING YOUR PROMOTIONAL MESSAGE, AND HOW MANY POSITIVE REVIEWS OF YOUR BOOKS THEY’RE GETTING ON THEIR WEBSITE, THEY’LL START PROMOTING YOU! AND THE REST, AS THEY SAY, IS HISTORY AS HUGH HOWEY MIGHT IMAGINE IT. • IF YOU’RE STILL READING THIS, THEN MAYBE YOU’D LIKE TO SIGN-UP TO OUR BASIC VERSION OF THE EPUB3 CREATOR STUDIO FOR FREE AND WATCH ALL THE TUTORIALS. IF YOU WANT TO BECOME A PREMIUM MEMBER RIGHT AWAY, THEN GO HERE. • WE’LL BE MORE THAN HONORED TO REVIEW YOUR BRAND AND ADVISE YOU HOW TO PROCEED FROM THERE.

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