Hispanic Television Viewing Art and Media Group Ezequiel Rojas Psychology 141 Instructor: Lupe Dannels
Hispanic TV Viewing <ul><li>Over 12.1 Million Hispanic TV viewing homes in US </li></ul><ul><li>Hispanics watch on average...
Television Viewing Behavior among Bilingual Hispanics <ul><li>Governor Arnold Schwarzenegger in June 2007 before a gatheri...
Television Viewing Behavior among Bilingual Hispanics <ul><li>Thomas Rivera Policy Institute demonstrated that Hispanics h...
What do Bilingual  Hispanics Watch?
Class Composition
Nativity
Language Used @ Home 26 answered question     0 0.0% NA 3 11.5% OS 10 38.5% MS 9 34.6% ME 4 15.4% OE Response Count Respon...
Spanish vs. English TV
Types of TV Programming
Show #1 (English)
Show #1 (English)
Show #2 (English)
Show #2 (English)
Show #3 (English)
Show #3 (English)
Show #4 (Spanish)
Show #4 (Spanish)
Show #5 (Spanish)
Show #5 (Spanish)
Show #6 (Spanish)
Show #6 (Spanish)
 
Spanish vs. English in Class Study
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Hispanic Television Viewing

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Hispanic Television Viewing

  1. 1. Hispanic Television Viewing Art and Media Group Ezequiel Rojas Psychology 141 Instructor: Lupe Dannels
  2. 2. Hispanic TV Viewing <ul><li>Over 12.1 Million Hispanic TV viewing homes in US </li></ul><ul><li>Hispanics watch on average more than 4 hours a day of television! </li></ul>
  3. 3. Television Viewing Behavior among Bilingual Hispanics <ul><li>Governor Arnold Schwarzenegger in June 2007 before a gathering of Hispanic journalists: </li></ul><ul><ul><li>You've got to turn off the Spanish television set. </li></ul></ul>“ ”
  4. 4. Television Viewing Behavior among Bilingual Hispanics <ul><li>Thomas Rivera Policy Institute demonstrated that Hispanics have a bilingual appetite for television in Spanish and English DESPITE language dominance </li></ul><ul><li>Reasons for TV language duality: </li></ul><ul><ul><li>Access to Spanish and English via satellite or cable technology </li></ul></ul><ul><ul><li>HH composition of English and Spanish speakers </li></ul></ul><ul><ul><li>Types of programming available in each </li></ul></ul>
  5. 5. What do Bilingual Hispanics Watch?
  6. 6. Class Composition
  7. 7. Nativity
  8. 8. Language Used @ Home 26 answered question     0 0.0% NA 3 11.5% OS 10 38.5% MS 9 34.6% ME 4 15.4% OE Response Count Response Percent Answer Options
  9. 9. Spanish vs. English TV
  10. 10. Types of TV Programming
  11. 11. Show #1 (English)
  12. 12. Show #1 (English)
  13. 13. Show #2 (English)
  14. 14. Show #2 (English)
  15. 15. Show #3 (English)
  16. 16. Show #3 (English)
  17. 17. Show #4 (Spanish)
  18. 18. Show #4 (Spanish)
  19. 19. Show #5 (Spanish)
  20. 20. Show #5 (Spanish)
  21. 21. Show #6 (Spanish)
  22. 22. Show #6 (Spanish)
  23. 24. Spanish vs. English in Class Study

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